A starting point for clearer priorities and measurable progress. Make the targets your own.
Suggested timeframe: Set with your team1 objective · 4 key results
YOUR STARTING POINTProduct OKRs
OBJECTIVE
Land and expand through product stickiness
KR 1
Reduce churn rate by 50%
KR 2
Double our ARPC(Average revenue per customer)
KR 3
Increase NPS rating by 10
KR 4
Improve results of Onboarding survey by 25%
Example targets. Adapt to your baseline before you start.
About this template
Whether you're coming at this from a customer success, growth, sales or a product perspective these KRs can be good indications of how well your product is sticking and growing with customers. Churn is something you should always be tracking and the most obvious indicator of stickiness. How many customers are leaving your product? Taking a deeper look at these accounts and finding out why people leave can be a huge advantage in finding product fit too.
ARPC(average revenue per customer) can be a good way of calculating how well your product is expanding within an org. By spreading to more users, it's an easy way to gain revenue organically vs. trying to sell a new account.
Some people are skeptical about NPS(Net promoter scores) as they can have skewed results. But more data the better, and even with skewed results, it can be a seamless way to get feedback and gauge general happiness.
Make it work for your team
01
Set your baseline. Check where you are today, then choose targets that stretch your team.
02
Agree on ownership. Give each key result a clear owner and a source of data.
03
Check in every week. Review the numbers, share confidence, and decide what needs attention.
Get this template as YAML
A machine-readable version of this example for a script or AI assistant.
---
title: Land and expand through product stickiness
objectives:
- title: Land and expand through product stickiness
outcomes:
- title: Reduce churn rate by 50%
from: 12.0
to: 6.0
score_format: _number_% churn
initiatives: []
- title: Double our ARPC(Average revenue per customer)
from: 50.0
to: 100.0
score_format: "$_number_ /customer"
initiatives: []
- title: Increase NPS rating by 10
from: 24.0
to: 34.0
score_format: _number_ NPS
initiatives: []
- title: Improve results of Onboarding survey by 25%
from: 60.0
to: 85.0
score_format: _number_% satisfaction
initiatives: []
Product OKR example
Suggested timeframe: Set with your team
1 objective · 4 key results
Example targets. Adapt to your baseline before you start.