10 customisable OKR examples for Mobile App

What are Mobile App OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for Mobile App to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Mobile App OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Mobile App OKRs examples

We've added many examples of Mobile App Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1. OKRs to improve mobile app reusability throughout the organization

2. OKRs to grow the user base via organic mobile acquisition

3. OKRs to mobile and QR code integration

4. OKRs to enhance app performance for a smoother user experience

5. OKRs to launch the mobile app for health professionals successfully

6. OKRs to launch a successful mobile application

7. OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app

8. OKRs to enhance mobile app quality through effective mobile testing

9. OKRs to develop a unified platform for third-party data delivery to mobile apps

10. OKRs to decrease user acquisition cost for our mobile app

Mobile App OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Mobile App OKRs in a strategy map

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Mobile App OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to boost operational efficiency on SaaS platforms
  operational-efficiencysaas-platformsplatform-operations-manageruser-experience-designercustomer-support-teamsystem-operations-team
• OKRs to obtain position as Director of Product
  certificationproduct-launchdirector-of-productproduct-managerproduct-management-teamcross-functional-team
• OKRs to obtain ISO 27001 certification
  iso-27001certificationinformation-security-managercompliance-officerinformation-security-teamcompliance-team
• OKRs to strengthen quality control for product consistency
  quality-controlproduct-consistencyquality-controllersproduction-staffquality-control-teamproduction-team
• OKRs to successfully migrate and train team on the new sales CRM system
  sales-increasecrm-implementationcrm-implementation-managersales-training-coordinatorsales-teamcrm-migration-team
• OKRs to cultivate a United, Collaborative Team Environment
  team-building-activitieseffective-communicationteam-leadercommunication-coordinatorhuman-resourcesproject-management-teams

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

• To learn: What is the meaning of OKRs
• Blog posts: ODT Blog
• Success metrics: KPIs examples