8 OKR examples for Mobile App

What are Mobile App OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for Mobile App to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for managing your Mobile App OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Building your own Mobile App OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

Best way to track your Mobile App OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

Mobile App OKRs templates

We've covered most of the things that you need to know about setting good OKRs and tracking them effectively. It's now time to give you a series of templates that you can use for inspiration!

We've added many examples of Mobile App Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to improve mobile app reusability throughout the organization

  • ObjectiveImprove mobile app reusability throughout the organization
  • Key ResultConduct training for 100% of developers on efficient app component reusability practices
  • TaskDevelop a comprehensive reusability practices training program
  • TaskMonitor and evaluate the training's effectiveness
  • TaskSchedule training sessions for all developers
  • Key ResultReduce app feature duplication by 80% through consolidation efforts
  • TaskImplement the consolidation plan in the app
  • TaskCreate a concise plan for feature consolidation
  • TaskIdentify features with duplication in the app
  • Key ResultImplement shared framework to universalize 75% of mobile app functionalities
  • TaskIntegrate framework into 75% of mobile apps
  • TaskDevelop a shared framework integrating these commonalities
  • TaskIdentify common functionalities across existing mobile apps

OKRs to mobile and QR code integration

    OKRs to enhance app performance for a smoother user experience

    • ObjectiveImprove app performance and user experience
    • Key ResultIncrease app responsiveness by optimizing code and improving server speed
    • Key ResultDecrease crash rate by 15% through bug fixing and testing
    • Key ResultAchieve at least 4-star rating and positive feedback in app stores
    • Key ResultReduce app loading time by 20%

    OKRs to launch the mobile app for health professionals successfully

    • ObjectiveLaunch the mobile app for health professionals successfully
    • Key ResultGenerate a minimum of 100 monthly active users
    • TaskDevelop engaging content and regular updates to drive user engagement
    • TaskCollaborate with influencers or industry experts to promote the platform to larger audiences
    • TaskImplement targeted marketing campaigns to reach new potential users
    • TaskOptimize website for better user experience and faster loading times
    • Key ResultIncrease user sign-ups by 30%
    • Key ResultObtain positive feedback from at least 80% of app beta testers
    • Key ResultAchieve a 4-star rating or higher on app stores
    • TaskEncourage satisfied users to leave positive reviews by offering incentives or reminders
    • TaskImprove user experience by streamlining app features and enhancing user interface
    • TaskImplement a strong app store optimization strategy for improved app discoverability
    • TaskRespond promptly to user feedback and address any reported issues or concerns

    OKRs to launch a successful mobile application

    • ObjectiveLaunch an amazing mobile app MVP
    • Key ResultAchieve a 60% week-4 retention of beta users
    • Key ResultAchieve great Mobile NPS by reaching a score above 30
    • Key ResultGet 100 daily active users on mobile
    • TaskPromote MVP beta in our newsletter
    • TaskSend typeform to recruit TestFlight users

    OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app

    • ObjectiveSignificantly reduce Customer Acquisition Cost (CAC) for our mobile app
    • Key ResultImprove app store optimizations to increase organic downloads by 20%
    • TaskLeverage user feedback for app improvement
    • TaskReview and enhance keyword strategy in app descriptions
    • TaskOptimize app icon and screenshots for better visibility
    • Key ResultEnhance referral program to increase organic acquisition by 30%
    • TaskRedesign referral incentives to make them more attractive
    • TaskImplement user-friendly referral process in the app/website
    • TaskLaunch marketing campaign to promote referral program
    • Key ResultImplement A/B tests on marketing channels to enhance conversion rates by 15%
    • TaskIdentify key variables for A/B testing in current marketing channels
    • TaskAnalyze results, identify successful variables, implement changes
    • TaskPlan and execute A/B tests in the identified marketing channels
    • Key ResultDecrease app installation cost by 25% through optimizing ad targeting
    • TaskAnalyze user data to better understand our successful app installation demographics
    • TaskMonitor and adjust ad campaigns based on performance metrics
    • TaskRefine ad targeting parameters based on this analysis

    OKRs to develop a unified platform for third-party data delivery to mobile apps

    • ObjectiveDevelop a unified platform for third-party data delivery to mobile apps
    • Key ResultEnable integration of the platform with 5 different third-party data sources
    • TaskIdentify 5 third-party data sources relevant to the platform
    • TaskTest and troubleshoot all data integrations
    • TaskBuild API connectors for each data source
    • Key ResultDesign and prototype the platform's functionality by testing with 3 mobile apps
    • TaskDevelop prototype incorporating these designs
    • TaskTest prototype with 3 mobile apps
    • TaskSketch designs for the platform's functionality
    • Key ResultAchieve a user satisfaction rating of above 85% after the platform is launched
    • TaskQuickly resolve any reported user issues
    • TaskConduct regular feedback surveys with users
    • TaskImplement a user-friendly design for the platform

    OKRs to decrease user acquisition cost for our mobile app

    • ObjectiveDecrease user acquisition cost for our mobile app
    • Key ResultImprove advertisement click-through rate by 15% with targeted marketing campaigns
    • TaskMonitor, analyze, and optimize campaign performance regularly
    • TaskImplement targeted ad campaigns based on identified personas
    • TaskResearch customer behavior to create detailed audience personas
    • Key ResultReduce average acquisition cost per user by 25%
    • TaskIncrease targeting precision in ad campaigns
    • TaskAnalyze and optimize current marketing strategies
    • TaskEnhance the retention strategies for existing customers
    • Key ResultIncrease organic app downloads by 30% through app store optimization
    • TaskPromotion through positive user reviews and ratings
    • TaskDevelop compelling app descriptions and attractive icons
    • TaskConduct keyword research to improve app store search ranking

    More Mobile App OKR templates

    We have more templates to help you draft your team goals and OKRs.

    OKRs resources

    Here are a list of resources to help you adopt the Objectives and Key Results framework.