2 customisable OKR examples for App Promotion

What are App Promotion OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for App Promotion. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own App Promotion OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable App Promotion OKRs examples

You'll find below a list of Objectives and Key Results templates for App Promotion. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1. OKRs to launch the mobile app for health professionals successfully

Launch the mobile app for health professionals successfully
Generate a minimum of 100 monthly active users
Develop engaging content and regular updates to drive user engagement
Collaborate with influencers or industry experts to promote the platform to larger audiences
Implement targeted marketing campaigns to reach new potential users
Optimize website for better user experience and faster loading times
Increase user sign-ups by 30%
Obtain positive feedback from at least 80% of app beta testers
Achieve a 4-star rating or higher on app stores
Encourage satisfied users to leave positive reviews by offering incentives or reminders
Improve user experience by streamlining app features and enhancing user interface
Implement a strong app store optimization strategy for improved app discoverability
Respond promptly to user feedback and address any reported issues or concerns

Implement this OKR

2. OKRs to amplify flying school enrolment through active marketing approaches

Amplify flying school enrolment through active marketing approaches
Establish partnerships with 5 local businesses for cross-promotion, gaining 200 leads
Identify prospective local businesses for collaboration opportunities
Devise strategy to convert partnerships into 200 leads
Approach five businesses with cross-promotion proposal
Increase social media follower count by 30% to expand digital visibility
Launch a follower referral incentive program
Consistently interact with followers to enhance engagement
Create engaging, shareable content to attract new followers
Run 6 compelling promotional campaigns that boost inquiries by 40%
Develop engaging content for six varied promotional campaigns
Implement strategies to track and increase inquiries by 40%
Identify target market interests for personalized promotional campaigns

cross-promotion digital-visibility marketing-strategist social-media-manager marketing-team social-media-team

Implement this OKR

App Promotion OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your App Promotion OKRs in a strategy map

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

It brings the goals back to the top of the mind
It will highlight poorly set OKRs
It will surface execution risks
It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More App Promotion OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

To learn: What is the meaning of OKRs
Blog posts: ODT Blog
Success metrics: KPIs examples

What's next? Try Tability's goal-setting AI

You can create an iterate on your OKRs using Tability's unique goal-setting AI.

Watch the demo below, then hop on the platform for a free trial.

Start a free trial →Learn more about Tability