Increase conversion rate of free subscribers to paid subscribers
A starting point for clearer priorities and measurable progress. Make the targets your own.
Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTTeam OKRs
OBJECTIVE
Increase conversion rate of free subscribers to paid subscribers
KR 1
Release two new premium features exclusive for paid subscribers
KR 2
Implement a new marketing strategy to increase free to paid user conversions by 15%
KR 3
Conduct 3 A/B tests monthly to improve landing page conversion rates by 20%
Ideas to get you moving
Develop detailed specifications for the two new premium features
Plan a marketing campaign to promote the new features
Execute a testing procedure to ensure feature efficiency
Create incentivized referral programs for paid users
Implement targeted email campaigns to drive conversion
Develop premium features that add significant value to paid plans
Identify key elements of landing page to test
Analyze data and apply successful changes
Develop and implement A/B versions
Example targets. Adapt to your baseline before you start.
About this template
The OKR aims to increase the conversion rate of free subscribers into paid ones. The first objective is the development and release of two new features exclusive for paid subscribers. This includes creating detailed specifications, planning a marketing campaign, and ensuring these features work efficiently through rigorous testing.
The second objective is to implement a new strategy for marketing that will increase free to paid user conversion by 15%. Tasked initiatives include creating referral programs for paid users, deploying targeted email campaigns, and developing premium features that add great value to paid plans.
The third objective is to perform monthly A/B tests thrice, which should improve landing page conversion rates by 20%. Included are the identification of key landing page elements to test, data analysis and application of the successful changes, and developing and implementing A/B versions.
Overall, the OKR heavily emphasizes marketing strategy, program development, detailed planning, and intensive testing to reach the goal of increasing paid subscription rates.
Make it work for your team
01
Set your baseline. Check where you are today, then choose targets that stretch your team.
02
Agree on ownership. Give each key result a clear owner and a source of data.
03
Check in every week. Review the numbers, share confidence, and decide what needs attention.
Get this template as YAML
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---
title: Increase conversion rate of free subscribers to paid subscribers
objectives:
- title: Increase conversion rate of free subscribers to paid subscribers
outcomes:
- title: Release two new premium features exclusive for paid subscribers
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Develop detailed specifications for the two new premium features
- title: Plan a marketing campaign to promote the new features
- title: Execute a testing procedure to ensure feature efficiency
- title: Implement a new marketing strategy to increase free to paid user conversions
by 15%
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Create incentivized referral programs for paid users
- title: Implement targeted email campaigns to drive conversion
- title: Develop premium features that add significant value to paid plans
- title: Conduct 3 A/B tests monthly to improve landing page conversion rates by
20%
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Identify key elements of landing page to test
- title: Analyze data and apply successful changes
- title: Develop and implement A/B versions
Team OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.