9 customisable OKR examples for Marketing Team Member

What are Marketing Team Member OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Marketing Team Member to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Marketing Team Member OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Marketing Team Member OKRs examples

We've added many examples of Marketing Team Member Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1OKRs to increase contract bookings significantly

  • ObjectiveIncrease contract bookings significantly
  • Key ResultGenerate 10% more qualified leads through targeted marketing campaigns
  • TaskImplement targeted marketing strategies across various platforms
  • TaskIdentify customer demographics for highly personalized ads
  • TaskEvaluate and optimize campaigns based on lead generation metrics
  • Key ResultSecure 15% more contract bookings compared to last quarter over the next quarter
  • TaskIncrease marketing efforts towards client acquisition
  • TaskImprove and promote contract discount incentives
  • TaskIdentify and target new potential clients for contract bookings
  • Key ResultImprove contract completion rate to 85% with no escalation or issues
  • TaskImplement thorough contract review to find potential obstacles
  • TaskConduct continuous improvement training for better contract execution
  • TaskProvide timely support and guidance to the contracting team

2OKRs to enhance collaboration and performance in the marketing team

  • ObjectiveEnhance collaboration and performance in the marketing team
  • Key ResultIncrease the number of joint projects by 50% to promote collaboration
  • TaskFollow-up aggressively on project proposals until closure
  • TaskIdentify potential partners for collaboration in shared fields
  • TaskPropose joint-venture ideas to potential partner organizations
  • Key ResultImprove overall project efficiency by 30% through streamlined team processes
  • TaskImplement a robust project management software for better task tracking
  • TaskConduct workshops to enhance team collaboration and communication skills
  • TaskRegularly review and refine team processes to boost productivity
  • Key ResultImplement fortnightly team-building activities to enhance cooperation by 20%
  • TaskSchedule bi-weekly team-building sessions within work hours
  • TaskMonitor and measure cooperation progress post-activity
  • TaskIdentify engaging team-building activities suitable for all team members

3OKRs to increase conversion rate of free subscribers to paid subscribers

  • ObjectiveIncrease conversion rate of free subscribers to paid subscribers
  • Key ResultRelease two new premium features exclusive for paid subscribers
  • TaskDevelop detailed specifications for the two new premium features
  • TaskPlan a marketing campaign to promote the new features
  • TaskExecute a testing procedure to ensure feature efficiency
  • Key ResultImplement a new marketing strategy to increase free to paid user conversions by 15%
  • TaskCreate incentivized referral programs for paid users
  • TaskImplement targeted email campaigns to drive conversion
  • TaskDevelop premium features that add significant value to paid plans
  • Key ResultConduct 3 A/B tests monthly to improve landing page conversion rates by 20%
  • TaskIdentify key elements of landing page to test
  • TaskAnalyze data and apply successful changes
  • TaskDevelop and implement A/B versions

4OKRs to increase Atlassian licensing sales by 50%

  • ObjectiveIncrease Atlassian licensing sales by 50%
  • Key ResultIncrease the average purchase value of Atlassian licenses by 10%
  • Key ResultAcquire 20% more new customers for Atlassian licensing
  • TaskConduct market research to identify potential target industries for Atlassian licensing
  • TaskCollaborate with sales team to offer personalized solutions and competitive pricing packages
  • TaskDevelop targeted marketing campaigns to promote the benefits of Atlassian licensing
  • TaskImprove lead generation strategies by utilizing digital advertising and content marketing
  • Key ResultIncrease the number of Atlassian license sales by 25%
  • TaskStrengthen partnerships with resellers and distributors to expand the reach of Atlassian licenses
  • TaskProvide additional training and resources to sales teams to effectively pitch and sell Atlassian licenses
  • TaskOffer discounts or promotional offers to incentivize customers to purchase Atlassian licenses
  • TaskImplement targeted marketing campaigns to reach potential customers interested in Atlassian licenses
  • Key ResultIncrease customer retention rate for Atlassian licenses by 15%
  • TaskImplement a loyalty rewards program for customers with Atlassian licenses
  • TaskOffer exclusive discounts and promotions to encourage subscription renewals for Atlassian licenses
  • TaskEnhance customer support resources, such as self-help guides and FAQ sections
  • TaskConduct customer satisfaction surveys to gather feedback and address pain points

5OKRs to amplify sales of IT services and staff augmentation

  • ObjectiveAmplify sales of IT services and staff augmentation
  • Key ResultImprove lead conversion rates by 10% through targeted sales initiatives
  • Key ResultUpscale IT staff augmentation sales by 20%
  • TaskInitiate upselling and cross-selling training for sales team
  • TaskDevelop specialized sales pitch and strategies for upscale clients
  • TaskIdentify potential markets for higher-end IT staff augmentation
  • Key ResultAchieve a 15% increase in new contract signings for IT services
  • TaskEnhance sales strategies to attract potential customers
  • TaskDevelop and implement targeted marketing campaigns for IT services
  • TaskImprove service offerings based on customer feedback

6OKRs to boost community membership and customer conversion

  • ObjectiveBoost community membership and customer conversion
  • Key ResultInitiate a referral program and achieve 50% membership via referrals
  • TaskRegularly analyze and adjust strategy based on referral rates
  • TaskImplement a persuasive marketing campaign to promote referrals
  • TaskDevelop an enticing referral program centered on customer rewards
  • Key ResultConvert 15% of new members into customers through targeted email marketing
  • TaskDevelop personalized email marketing campaigns
  • TaskTrack and analyze customer conversion rates
  • TaskIdentify member preferences for targeted emails
  • Key ResultIncrease website traffic by 30% through optimized SEO techniques
  • TaskEnhance site's loading speed and mobile responsiveness
  • TaskImplement keyword optimization throughout the website's content
  • TaskCreate quality backlinks to boost page rankings

7OKRs to increase effectiveness and efficiency of sales pipeline management

  • ObjectiveIncrease effectiveness and efficiency of sales pipeline management
  • Key ResultImprove conversion rate of leads to sales by 10%
  • TaskEnhance product descriptions and sales copy
  • TaskTrain sales team in effective conversion techniques
  • TaskImplement a follow-up system for engaging and nurturing leads
  • Key ResultShorten sales cycle duration by 15% through process optimization
  • TaskReview and streamline existing sales process stages
  • TaskImplement an efficient CRM system for sales
  • TaskTrain sales team on optimized process
  • Key ResultIncrease the number of qualified leads in the pipeline by 20%
  • TaskImplement targeted marketing campaigns
  • TaskImprove website's SEO to drive organic leads
  • TaskOptimize our lead qualification process

8OKRs to attract 400 new members to our community

  • ObjectiveAttract 400 new members to our community
  • Key ResultInitiate two referral programs leading to 100 more community members
  • TaskFollow up and onboard the new community members properly
  • TaskIdentify potential referral avenues and design two distinct programs
  • TaskPromote the referral programs via social media and email marketing
  • Key ResultImprove website conversion rate by 10% to encourage community sign-ups
  • TaskOptimize landing page design and layout for user engagement
  • TaskImplement clear, compelling calls-to-action towards community sign-up
  • TaskTest and improve website loading speed
  • Key ResultExecute 3 targeted marketing campaigns, each attracting a minimum of 100 new members
  • TaskAdjust strategies based on captured data to attract new members
  • TaskImplement campaigns, tracking their success and reach
  • TaskDevelop individual strategies for three targeted marketing campaigns

9OKRs to increase active members count from 5 to 100

  • ObjectiveIncrease active members count from 5 to 100
  • Key ResultImprove member retention rate to 90%
  • TaskOffer exclusive benefits to loyal members
  • TaskImplement personalized engagement strategies for members
  • TaskSolicit and act on member feedback
  • Key ResultUpscale to a total of 15 weekly trips by increasing trip offerings
  • TaskCreate and execute advertising campaign for new trips
  • TaskTrain more staff to handle increased trips
  • TaskEvaluate current itinerary for potential for additional trips
  • Key ResultSecure at least 30 new memberships in the first month
  • TaskDevelop a compelling marketing strategy for new memberships
  • TaskEstablish partnerships with local businesses for referrals
  • TaskOffer discounts or incentives for early sign-ups

Marketing Team Member OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Marketing Team Member OKRs in a strategy map

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Marketing Team Member OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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