OKR template to improve conversion rate by 20% with landing page optimization and A/B testing

To increase our customer acquisition and revenue, our focus is on improving the conversion rate of our landing pages. With the implementation of landing page optimization and A/B testing, our objective is to see a 20% increase in conversion rate. By testing different designs and elements, we'll gain valuable insights into what works best for our audience, allowing us to fine-tune the pages accordingly. By achieving this objective, we'll not only drive more revenue, but also enhance the overall customer experience.