4 customisable OKR examples for Inbound

What are Inbound OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Inbound to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Inbound OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Inbound OKRs examples

You'll find below a list of Objectives and Key Results templates for Inbound. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1. OKR to increase inbound discovery calls through an evergreen funnel test

  • ObjectiveIncrease inbound discovery calls through an evergreen funnel test
  • Key ResultImprove the conversion rate of the funnel test by 15%
  • TaskImplement A/B testing for improved customer interaction
  • TaskAnalyze current funnel performance and identify weak points
  • TaskTailor content to target audience's needs and interests
  • Key ResultAttract 30% more organic traffic to the funnel landing page
  • TaskRegularly publish high-quality, keyword-rich content
  • TaskImplement and optimize SEO strategies on the landing page
  • TaskPromote the landing page through social media platforms
  • Key ResultAchieve a 20% increase in inbound discovery calls within the quarter
  • TaskBoost social media advertisements and engagement
  • TaskDevelop and implement nuanced inbound marketing strategies
  • TaskEnhance SEO efforts for increased online visibility

2. OKR to increase inbound customer opportunities to 11

  • ObjectiveIncrease inbound customer opportunities to 11
  • Key ResultDevelop and launch a customer referral program to generate 4 inbound opportunities
  • TaskImplement the referral program within our customer journey
  • TaskPromote the referral program to current customers
  • TaskResearch effective referral program strategies and develop a plan
  • Key ResultEnhance SEO strategies to attract 3 new inbound opportunities
  • TaskOptimize website content for selected keywords
  • TaskResearch and identify relevant keywords for target audience
  • TaskImplement best practice link-building strategies
  • Key ResultImplement a targeted email marketing campaign that yields 4 inbound customer opportunities
  • TaskDevelop engaging, personalized email content
  • TaskIdentify target customer segments through market research
  • TaskEvaluate and optimize based on campaign metrics

3. OKR to increase leads through Inbound Marketing

  • ObjectiveIncrease visitors to the new product landing page
  • Key ResultDrive a 20% increase in click-through rates in the customer newsletter
  • Key ResultRefine organic search to drive website visitor
  • ObjectiveDrive inbound marketing leads
  • Key ResultIncrease white paper downloads by 15%
  • Key ResultBoost contact form submission by 30%

4. OKR to optimize evergreen funnel to boost inbound discovery calls

  • ObjectiveOptimize evergreen funnel to boost inbound discovery calls
  • Key ResultIncrease inbound discovery calls by 20% through funnel optimization
  • TaskOptimize website landing pages to boost conversions
  • TaskEnhance content marketing to attract potential leads
  • TaskReview and update SEO strategy for improved organic traffic
  • Key ResultReduce bounce rates by 15% on funnel landing pages
  • TaskCreate engaging, relevant content on landing pages
  • TaskImprove website loading speed for seamless user experience
  • TaskOptimize website design for mobile users
  • Key ResultImprove call-to-action click-through rate by 10% on the funnel pages
  • TaskOptimize page load speed to prevent drop-offs
  • TaskAdjust copywriting techniques to improve user engagement
  • TaskRedesign call-to-action buttons for better visibility and clarity

Best practices for managing your Inbound OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide πŸ‘‡

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Inbound OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Inbound OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

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