4 OKR examples for Inbound
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Inbound to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read more about the OKR meaning online.
Best practices for OKR
Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Building your own OKRs with AI
While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.
- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator
How to track OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework.
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
We recommend Tability for an easy way to set and track OKRs with your team.
Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.
Inbound OKRs templates
You'll find below a list of Objectives and Key Results for Inbound.
OKRs to increase inbound discovery calls through an evergreen funnel test
Increase inbound discovery calls through an evergreen funnel test
Improve the conversion rate of the funnel test by 15%
Implement A/B testing for improved customer interaction- Analyze current funnel performance and identify weak points
- Tailor content to target audience's needs and interests
- Attract 30% more organic traffic to the funnel landing page
- Regularly publish high-quality, keyword-rich content
- Implement and optimize SEO strategies on the landing page
- Promote the landing page through social media platforms
- Achieve a 20% increase in inbound discovery calls within the quarter
- Boost social media advertisements and engagement
- Develop and implement nuanced inbound marketing strategies
- Enhance SEO efforts for increased online visibility
OKRs to increase inbound customer opportunities to 11
- Increase inbound customer opportunities to 11
- Develop and launch a customer referral program to generate 4 inbound opportunities
- Implement the referral program within our customer journey
- Promote the referral program to current customers
- Research effective referral program strategies and develop a plan
- Enhance SEO strategies to attract 3 new inbound opportunities
- Optimize website content for selected keywords
- Research and identify relevant keywords for target audience
- Implement best practice link-building strategies
- Implement a targeted email marketing campaign that yields 4 inbound customer opportunities
- Develop engaging, personalized email content
- Identify target customer segments through market research
- Evaluate and optimize based on campaign metrics
OKRs to increase leads through Inbound Marketing
- Increase visitors to the new product landing page
- Drive a 20% increase in click-through rates in the customer newsletter
- Refine organic search to drive website visitor
- Drive inbound marketing leads
- Increase white paper downloads by 15%
- Boost contact form submission by 30%
OKRs to optimize evergreen funnel to boost inbound discovery calls
- Optimize evergreen funnel to boost inbound discovery calls
- Increase inbound discovery calls by 20% through funnel optimization
- Optimize website landing pages to boost conversions
- Enhance content marketing to attract potential leads
- Review and update SEO strategy for improved organic traffic
- Reduce bounce rates by 15% on funnel landing pages
- Create engaging, relevant content on landing pages
- Improve website loading speed for seamless user experience
- Optimize website design for mobile users
- Improve call-to-action click-through rate by 10% on the funnel pages
- Optimize page load speed to prevent drop-offs
- Adjust copywriting techniques to improve user engagement
- Redesign call-to-action buttons for better visibility and clarity
More OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to contribute proactively to three Atlassian Services proposals
- OKRs to improve talent acquisition
- OKRs to to implement a strategic, consistent, and realistic social media approach
- OKRs to improve sales performance across all product lines
- OKRs to provide ongoing compliance training and education to all employees
- OKRs to improve employee wellbeing
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: Complete 2024 OKR cheat sheet
- Blog posts: ODT Blog
- Success metrics: KPIs examples