6 customisable OKR examples for Inbound

What are Inbound OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Inbound to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Inbound OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

• Use our free OKR generator
• Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator

Our customisable Inbound OKRs examples

You'll find below a list of Objectives and Key Results templates for Inbound. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1. OKRs to increase inbound discovery calls through an evergreen funnel test

2. OKRs to increase inbound customer opportunities to 11

3. OKRs to increase leads through Inbound Marketing

4. OKRs to streamline Inbound Procedures for Warehouse Efficiency

5. OKRs to enhance warehouse inbound efficiency and accuracy

6. OKRs to optimize evergreen funnel to boost inbound discovery calls

Inbound OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Inbound OKRs in a strategy map

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Inbound OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to increase sales and retain customers
  customer-satisfactioncustomer-loyaltysales-managercustomer-service-representativesales-teamcustomer-service-team
• OKRs to improve Employee Retention
  employee-retentionprofessional-developmenthr-manageremployee-training-supervisorhuman-resourcesemployee-development-team
• OKRs to analyze investment performance across different regions
  investment-performance-analysisregional-performance-evaluationinvestment-analystinvestment-performance-managerinvestment-analysis-teamperformance-reporting-team
• OKRs to hire top-level Senior UX Researcher
  top-level-hireux-researcherhiring-managersenior-ux-researcherhuman-resourcesuser-experience-research-team
• OKRs to improve developer experience by improvign dev speed
  it-teamscto
• OKRs to enhance homepage with contextually relevant content to engage customers
  a/b-testingcontent-personalizationwebsite-designercontent-strategistweb-design-teamcontent-creation-team

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

• To learn: What is the meaning of OKRs
• Blog posts: ODT Blog
• Success metrics: KPIs examples

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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