OKR template to increase inbound discovery calls through an evergreen funnel test

public-lib · Published 2 months ago

This OKR seeks to increase lead generation in the form of inbound discovery calls via an evergreen funnel test. It plans to implement A/B testing, scrutinize current funnel performance, and customize content to suit the stakeholders' areas of interest. This approach aims at optimizing interactions and targeting potential customer concerns directly.

The second venture is to draw in 30% more organic traffic to the funnel landing page. To achieve this, it proposes the frequent release of quality, keyword-rich editorial, alongside execution and optimization of precise SEO practices on the landing page. Aggressive promotion of the landing page via various social media platforms is also included in the strategy.

Next, the initiative aims to achieve a 20% boost in inbound discovery calls within three months. This goal will be executed through amplified social media advertisements and interaction. An overhaul of inbound marketing strategies with a more nuanced approach is also included in the plan along with ramping up SEO efforts for improved online visibility.

The overall objective is to bolster the conversion rate of the site's funnel test by 15%. This undertaking will be assessed based on a number format score, where a change from 0.0 to 100.0 will signify successful completion. The desired outcomes will be drawn from strategic actioning on the listed initiatives.
  • ObjectiveIncrease inbound discovery calls through an evergreen funnel test
  • Key ResultImprove the conversion rate of the funnel test by 15%
  • TaskImplement A/B testing for improved customer interaction
  • TaskAnalyze current funnel performance and identify weak points
  • TaskTailor content to target audience's needs and interests
  • Key ResultAttract 30% more organic traffic to the funnel landing page
  • TaskRegularly publish high-quality, keyword-rich content
  • TaskImplement and optimize SEO strategies on the landing page
  • TaskPromote the landing page through social media platforms
  • Key ResultAchieve a 20% increase in inbound discovery calls within the quarter
  • TaskBoost social media advertisements and engagement
  • TaskDevelop and implement nuanced inbound marketing strategies
  • TaskEnhance SEO efforts for increased online visibility
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