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Marketing OKR example

Increase leads through Inbound Marketing

A starting point for clearer priorities and measurable progress. Make the targets your own.

Suggested timeframe: Set with your team2 objectives · 4 key results
YOUR STARTING POINTMarketing OKRs
OBJECTIVE

Increase visitors to the new product landing page

  1. KR 1

    Drive a 20% increase in click-through rates in the customer newsletter

  2. KR 2

    Refine organic search to drive website visitor

Example targets. Adapt to your baseline before you start.
YOUR STARTING POINTMarketing OKRs
OBJECTIVE

Drive inbound marketing leads

  1. KR 1

    Increase white paper downloads by 15%

  2. KR 2

    Boost contact form submission by 30%

Example targets. Adapt to your baseline before you start.

Make it work for your team

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

---
title: Increase leads through Inbound Marketing
objectives:
- title: Increase visitors to the new product landing page
  outcomes:
  - title: Drive a 20% increase in click-through rates in the customer newsletter
    from: 2.0
    to: 2.4
    score_format: _number_% CTR
    initiatives: []
  - title: Refine organic search to drive website visitor
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives: []
- title: Drive inbound marketing leads
  outcomes:
  - title: Increase white paper downloads by 15%
    from: 80.0
    to: 92.0
    score_format: _number_ downloads/week
    initiatives: []
  - title: Boost contact form submission by 30%
    from: 55.0
    to: 71.0
    score_format: _number_ submissions/week
    initiatives: []
KEEP EXPLORING

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Marketing

Increase the acquisition of new clients

Objective

Increase the acquisition of new clients

  1. Convert 15% of leads into new clients by improving sales techniques and offerings
  2. Increase client referrals by 20% by implementing a client referral program
  3. Boost website traffic by 25% through optimizing SEO and content marketing strategies
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