Increase leads through Inbound Marketing

Tability Templates

---
title: Increase leads through Inbound Marketing
objectives:
- title: Increase visitors to the new product landing page
  outcomes:
  - title: Drive a 20% increase in click-through rates in the customer newsletter
    from: 2.0
    to: 2.4
    score_format: _number_% CTR
    initiatives: []
  - title: Refine organic search to drive website visitor
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives: []
- title: Drive inbound marketing leads
  outcomes:
  - title: Increase white paper downloads by 15%
    from: 80.0
    to: 92.0
    score_format: _number_ downloads/week
    initiatives: []
  - title: Boost contact form submission by 30%
    from: 55.0
    to: 71.0
    score_format: _number_ submissions/week
    initiatives: []


OKR template to increase leads through Inbound Marketing

Related OKRs examples