11 OKR examples for Design And User Experience

What are Design And User Experience OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Design And User Experience to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for managing your Design And User Experience OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Building your own Design And User Experience OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

Best way to track your Design And User Experience OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

Design And User Experience OKRs templates

We've covered most of the things that you need to know about setting good OKRs and tracking them effectively. It's now time to give you a series of templates that you can use for inspiration!

We've added many examples of Design And User Experience Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to improve the game's community size and interaction levels

  • ObjectiveImprove the game's community size and interaction levels
  • Key ResultIncrease the retention rate of users over a three-month period by 30%
  • TaskIntroduce loyalty programs and rewards system
  • TaskImplement personalized email marketing strategies
  • TaskImprove user interface for enhanced usability and engagement
  • Key ResultIncrease the weekly interaction per user by 15%
  • TaskCreate engaging content that encourages user comments, likes, shares
  • TaskOffer weekly challenges or rewards for user participation
  • TaskImplement a weekly email newsletter highlighting site updates and features
  • Key ResultIncrease the number of active users by 25%
  • TaskInitiate referral programs for existing users
  • TaskImprove user experience on the platform
  • TaskImplement targeted advertising to reach potential users

OKRs to mobile and QR code integration

    OKRs to enhance user satisfaction and engagement with our app

    • ObjectiveEnhance user satisfaction and engagement with our app
    • Key ResultReduce average response time to user inquiries to under 24 hours through streamlined customer support
    • TaskRegularly analyze response time data to identify bottlenecks and implement process improvements
    • TaskEstablish clear guidelines and documentation for resolving common user inquiries
    • TaskTrain customer support agents to handle inquiries effectively and efficiently
    • TaskImplement a ticketing system for efficient tracking and prioritization of user inquiries
    • Key ResultIncrease user retention rate by 15% through personalized push notifications and enhanced features
    • TaskContinuously monitor and optimize push notification campaigns and feature updates for maximum effectiveness
    • TaskDevelop and implement a comprehensive push notification strategy based on user insights
    • TaskAnalyze user behavior to identify key preferences and interests for personalized push notifications
    • TaskEnhance user experience by adding new features and improving existing functionalities
    • Key ResultIncrease user reviews by 20% through targeted campaigns and incentivized prompts
    • TaskUse social media platforms to highlight positive user reviews and encourage others to share their experiences
    • TaskCreate personalized email campaigns to request user reviews with compelling copy and visuals
    • TaskOffer exclusive incentives, such as discounts or freebies, for users who leave reviews
    • TaskImplement in-app prompts at strategic moments to remind and encourage users to submit reviews
    • Key ResultIncrease average app rating to 4.5 stars through user feedback and app improvements

    OKRs to launch user-friendly and engaging new B2B website

    • ObjectiveLaunch user-friendly and engaging new B2B website
    • Key ResultSecure 1,000+ active user accounts within the first two weeks post-launch
    • TaskOrganize an attractive launch event for potential users
    • TaskOffer incentives for early sign-ups and referrals
    • TaskImplement a targeted online advertising campaign
    • Key ResultGuarantee 98% uptime throughout the post-launch stabilization period
    • TaskEstablish a dedicated team for quick issue resolution
    • TaskImplement continuous system monitoring and issue detection tools
    • TaskRegularly verify and update disaster recovery plans
    • Key ResultAchieve a user satisfaction score of 90% in usability testing
    • TaskImplement improvements based on user feedback swiftly
    • TaskRegularly conduct and analyze user testing feedback
    • TaskTrain staff in user-centered design principles and practices

    OKRs to enhance user login experience and integration with Auth0

    • ObjectiveEnhance user login experience and integration with Auth0
    • Key ResultIncrease UI uplift completion by 50% to align with Auth0 standards
    • TaskProvide comprehensive training on UI uplift process to relevant teams
    • TaskRevise UI uplift process documentation to incorporate Auth0 standards
    • TaskImplement regular feedback loops and quality checks for UI uplift completion
    • TaskCollaborate with UI designers to optimize UI uplift workflows and streamline processes
    • Key ResultReduce average login time by 20% through optimized UI and API assets
    • TaskConduct a UI/UX audit to identify bottlenecks and improve login flow
    • TaskOptimize API assets to reduce response time for faster login experience
    • TaskRegularly monitor and analyze login metrics to track progress and identify further optimizations
    • TaskImplement streamlined authentication process with simplified user interface design
    • Key ResultIncrease user satisfaction by achieving a minimum rating of 4.5 out of 5 in login experience feedback
    • Key ResultImprove API integration with Auth0 by achieving a 95% success rate in authentication requests
    • TaskImplement appropriate error handling mechanisms to provide clear feedback to users
    • TaskRegularly monitor authentication success rates and analyze data to identify areas for improvement
    • TaskConduct thorough testing of API integration with Auth0 to identify and resolve any issues
    • TaskInvestigate and address common error messages encountered during authentication requests

    OKRs to develop a compelling game that engages and captivates players

    • ObjectiveDevelop a compelling game that engages and captivates players
    • Key ResultDevelop a functional prototype of the game with polished graphics and intuitive controls
    • TaskImplement and refine intuitive controls based on user experience and usability testing
    • TaskIterate on the game design based on user feedback and playtesting results
    • TaskConduct user testing to identify any issues with the game controls
    • TaskCollaborate with an artist to create high-quality graphics for the game prototype
    • Key ResultConduct user research to identify target audience preferences and game themes
    • TaskDevelop a survey to gather user feedback on preferred game themes
    • TaskUse findings to inform game theme selection and prioritize target audience preferences
    • TaskConduct interviews with target audience members to understand their preferences
    • TaskAnalyze user research data to identify common themes and preferences
    • Key ResultConduct playtesting sessions to gather feedback and iterate on the game design
    • Key ResultCreate a detailed game design document outlining gameplay mechanics, levels, and objectives
    • TaskOutline basic gameplay mechanics that will define the core experience of the game
    • TaskCreate clear and specific objectives for each level, ensuring they align with gameplay mechanics
    • TaskDesign a series of diverse levels that challenge and engage players
    • TaskResearch popular gameplay mechanics, level design techniques, and objective structures

    OKRs to streamline Sign in and Registration process on eCommerce Website

    • ObjectiveStreamline Sign in and Registration process on eCommerce Website
    • Key ResultReduce sign in and registration related support tickets by 15%
    • TaskConduct site-wide usability testing to identify problem areas
    • TaskImplement user-friendly, intuitive sign in and registration process
    • TaskProvide clear, simple instructions for the sign-up process
    • Key ResultDecrease average sign in time by 30%
    • TaskImplement auto-fill option for returning users
    • TaskOptimize website's load time for faster access
    • TaskStreamline the sign in process by removing unnecessary steps
    • Key ResultIncrease registration conversion rate by 20%
    • TaskImprove website speed and usability
    • TaskOffer incentives for completing sign-ups
    • TaskSimplify registration form to only essential information

    OKRs to enhance the performance and usability of the technical website

    • ObjectiveEnhance the performance and usability of the technical website
    • Key ResultDecrease bounce rate by 35% through optimization of landing pages
    • TaskOptimize loading speed for enhanced user experience
    • TaskImplement relevant, attention-grabbing headlines on all landing pages
    • TaskProvide clear, engaging calls to action
    • Key ResultImprove website load time by 30% to boost user experience
    • TaskEnable compression to reduce your HTTP response time
    • TaskOptimize images and videos for quicker on-page load time
    • TaskRemove unnecessary plugins that may slow website speed
    • Key ResultIncrease the site's mobile responsiveness rank by 40%
    • TaskOptimize images and text sizes for mobile view
    • TaskSpeed up load times to improve mobile usability
    • TaskImplement a responsive design for better mobile adaptation

    OKRs to to enhance customer satisfaction, effort score, and net promoter score

    • ObjectiveTo enhance customer satisfaction, effort score, and net promoter score
    • Key ResultIncrease net promoter score by 8% via effective customer feedback mechanisms
    • TaskDevelop a robust system for addressing complaints
    • TaskTrain staff in effective customer service techniques
    • TaskImplement regular customer satisfaction surveys
    • Key ResultBoost customer satisfaction index by 10% through improved service quality
    • TaskImplement comprehensive staff training to improve customer service skills
    • TaskMonitor and fix identified service quality issues in a timely manner
    • TaskDevelop a robust customer feedback system to identify service quality issues
    • Key ResultReduce customer effort score by 15% by simplifying user journeys
    • TaskStreamline user interface for simplicity and comfort
    • TaskIdentify complex steps in current user journeys
    • TaskImplement effective user feedback mechanisms

    OKRs to enhance software and component quality

    • ObjectiveEnhance software and component quality
    • Key ResultExecute 100% of planned quality assurance tests to identify and fix bugs
    • TaskAnalyze test results and correct identified bugs
    • TaskConduct all preassigned tests thoroughly
    • TaskReview the lineup of planned quality assurance tests
    • Key ResultIncrease user satisfaction by improving software usability by 20%
    • TaskImplement improvements based on user feedback
    • TaskIdentify user pain points through feedback surveys
    • TaskContinuously test software for user experience enhancements
    • Key ResultDecrease software component's failure rate by 15%
    • TaskConduct regular maintenance and updates to improve stability
    • TaskEmploy advanced debugging tools to spot and fix errors
    • TaskImplement rigorous software component testing at varying stress levels

    OKRs to refresh and modernize 70% of CC page designs

    • ObjectiveRefresh and modernize 70% of CC page designs
    • Key ResultTest user interface and user experience of the updated pages, aiming for 90% positive feedback
    • TaskGather and analyze user feedback
    • TaskReview changes and updates on website pages
    • TaskConduct user experience/interface test
    • Key ResultReview and identify weak points in current designs 80% of CC pages by week 4
    • TaskComplete review of 80% of CC pages by week 4
    • TaskBegin reviewing current CC page designs immediately
    • TaskIdentify weak points in designs during review
    • Key ResultRevamp and update 50% of the identified CC pages by week 8
    • TaskReview and approve all updates by week 8
    • TaskIdentify critical updates needed for select CC pages
    • TaskAssign tasks to team members for revamping

    More Design And User Experience OKR templates

    We have more templates to help you draft your team goals and OKRs.

    OKRs resources

    Here are a list of resources to help you adopt the Objectives and Key Results framework.