5 customisable OKR examples for Social Media Presence
What are Social Media Presence OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Social Media Presence to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Social Media Presence OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Social Media Presence OKRs examples
You will find in the next section many different Social Media Presence Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to accelerate sales and amplify social media presence
Accelerate sales and amplify social media presence
Convert 10% of followers into customers enhancing website's conversion funnel
Redesign website layout for intuitive, user-friendly navigation
Offer exclusive discounts or promotions to followers
Implement targeted marketing strategies towards followers
Boost sales to reach $15k without compromising margins
Strengthen marketing activities to attract new customers
Develop enticing upsell strategies to increase average order value
Implement targeted emailing campaigns for existing customers
Increase social media followers to 5k through strategic engagements and networking
Interact consistently with followers to build loyalty and online community
Develop engaging content to attract new followers daily
Collaborate with influential personalities for shout-outs or endorsements
2. OKRs to enhance brand presence on various social platforms
Enhance brand presence on various social platforms
Achieve a 20% growth in Instagram followers
Collaborate with influencers for shoutouts or promotions
Develop engaging content relevant to target audience
Consistently engage with followers through comments and DMs
Increase newsletter subscribers by 30%
Promote the newsletter through social media and email campaigns
Offer exclusive content for newsletter subscribers
Implement a user-friendly and attractive subscription form on the website
Boost Podcast listenership by 25%
Improve podcast content based on listener feedback
Promote the podcast on relevant social media platforms
Invite popular guests to increase audience interest
Drive Website traffic up by 15%
Implement search engine optimization strategies to improve page ranking
Increase frequency of engaging, relevant content posts
Launch a targeted social media marketing campaign
3. OKRs to establish a formidable brand presence
Establish a formidable brand presence
Launch 2 high-impact marketing campaigns
Coordinate a strategic schedule for campaign launch
Identify target audience and platform for each campaign
Develop engaging content and visuals
Secure 3 high-profile endorsements or partnerships
Craft compelling partnership or endorsement proposals
Schedule and conduct negotiation meetings
Identify and reach out to potential high-profile endorsers or partners
Increase social media engagement by 25%
Engage actively by responding to comments and messages
Run contests or challenges to promote user participation
Post high-quality content consistently on all platforms
4. OKRs to establish a recognised presence on Twitter
Establish a recognised presence on Twitter
Gain 1000 followers by implementing strategic daily interaction with popular tweets
Consistently promote your responses to attract new followers
Identify popular tweets relevant to your industry daily
Engage with those tweets through insightful responses
Post 200 engaging, original tweets, tracking likes and retweets for engagement
Analyze engagement levels to refine tweeting strategy
Craft and post 200 original, captivating tweets
Monitor likes and retweets daily
Improve profile visibility by connecting and interacting with 50 influential Twitter users
Begin actively following and engaging with their posts
Identify 50 influential Twitter users related to your niche
Create and share content that will attract their attention
5. OKRs to establish a substantial presence on YouTube
Establish a substantial presence on YouTube
Create and upload a minimum of 15 high-quality, engaging videos
Upload videos through designated platform
Plan out content topics and storyboard for 15 videos
Produce, edit and finalize each video
Attract and gain 1000 new subscribers to my YouTube channel
Promote channel widely through social media outlets
Implement SEO techniques to improve channel visibility
Create intriguing, high-quality content relevant to target audience
Garner an average of 2000 views per video
Implement strategic SEO techniques for video discoverability
Consistently promote videos on different social media platforms
Create engaging, high-quality content appealing to target audience
Social Media Presence OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Social Media Presence OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Social Media Presence OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to boost the rate of customer repetition
OKRs to attain great security standards
OKRs to strengthen revenue streams for Flying Training Academy
OKRs to enhance data-driven decision making using shopper data
OKRs to drive an effective agile transformation for all team operations
OKRs to reduce the number of UX issues found in production
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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