1 OKR examples for Ads

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

To aid you in setting your goals, we have compiled a collection of OKR examples customized for Ads. Take a look at the templates below for inspiration and guidance.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for OKR

Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Building your own OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator

How to track OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework.

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Ads OKRs templates

We've added Ads Objectives and Key Results, but also the initiatives that relate to the OKRs.

More OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to successfully migrate all applications to a secure DevOps pipeline
  secure-devops-pipelineapplication-migrationdevops-engineersecurity-analystdevelopment-teamsecurity-team
• OKRs to implement successful project tracking and KPI definition system
  project-managementkpi-targetsproject-managerkpi-analystproject-management-teamperformance-analysis-team
• OKRs to collaboratively enhance the robustness of ILT with M&E manager
  instructor-led-trainingstrategic-improvementsm&e-(monitoring-and-evaluation)-managertraining-instructorsmonitoring-and-evaluation-teamtraining-and-development-team
• OKRs to increase leads through Inbound Marketing
  marketinginboundcontent-marketing
• OKRs to effectively manage expenditure within budget
  budget-adherenceexpense-trackingfinancial-managerbudget-analystfinance-teambudget-and-planning-team
• OKRs to increase sales through channel partners
  revenuesales

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

• To learn: Complete 2024 OKR cheat sheet
• Blog posts: ODT Blog
• Success metrics: KPIs examples