A starting point for clearer priorities and measurable progress. Make the targets your own.
Increase weekly in-app referrals from 1.5 to 2.5/week
Publish 5 case studies from top customers
Secure 20 new G2 reviews score 4+ stars
Referrals can be direct and indirect:
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Startups & SaaS OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.---
title: Encourage user referrals
objectives:
- title: Accelerate momentum with user referrals
outcomes:
- title: Increase weekly in-app referrals from 1.5 to 2.5/week
from: 1.5
to: 2.5
score_format: _number_ in-app referrals/week
initiatives:
- title: Add referral link in footer of weekly customer comms
- title: Improve visibility of referral actions
- title: Publish 5 case studies from top customers
from: 0.0
to: 5.0
score_format: _number_ case studies
initiatives:
- title: Identify top 10 customers for case studies
- title: Secure 5 interviews
- title: Secure 20 new G2 reviews score 4+ stars
from: 0.0
to: 20.0
score_format: _number_ G2 reviews
initiatives:
- title: Contact 40 users scoring us NPS 9+ and ask for a review
Land and expand through product stickiness
Escalate our business volume by leveraging current operations
Enhance customer engagement through app adoption