OKRs to encourage user referrals
Referrals can be direct and indirect:
- Direct referrals: a user sent a link to your product to someone else.
- Indirect: a user publishes a review/case study that helps others make a decision.
- Accelerate momentum with user referrals
- Increase weekly in-app referrals from 1.5 to 2.5/week1.5 ➞ 2.5 in-app referrals/week
- Add referral link in footer of weekly customer comms
- Improve visibility of referral actions
- Publish 5 case studies from top customers0 ➞ 5 case studies
- Identify top 10 customers for case studies
- Secure 5 interviews
- Secure 20 new G2 reviews score 4+ stars0 ➞ 20 G2 reviews
- Contact 40 users scoring us NPS 9+ and ask for a review