OKRs to encourage user referrals
Referrals can be direct and indirect:
- Direct referrals: a user sent a link to your product to someone else.
- Indirect: a user publishes a review/case study that helps others make a decision.
Accelerate momentum with user referrals
Increase weekly in-app referrals from 1.5 to 2.5/week
Add referral link in footer of weekly customer comms- Improve visibility of referral actions
- Publish 5 case studies from top customers
- Identify top 10 customers for case studies
- Secure 5 interviews
- Secure 20 new G2 reviews score 4+ stars
- Contact 40 users scoring us NPS 9+ and ask for a review