Implement ad-tracking with Google

Tability Templates

---
title: Implement ad-tracking with Google
objectives:
- title: Improve tracking and analytics
  outcomes:
  - title: Increase the number of events tracked from 10 to 100
    from: 10.0
    to: 100.0
    score_format: _number_ events
    initiatives:
    - title: Implement click-tracking for main actions
    - title: Create funnels for the core user journeys
  - title: All websites have Google Ads tracking properly setup
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives:
    - title: Install tracking on all websites
    - title: Sync Google Ads and Google Analytics content
    - title: Check that conversions are firing properly


OKR template to implement ad-tracking with Google

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