A starting point for clearer priorities and measurable progress. Make the targets your own.
Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTTeam OKRs
OBJECTIVE
Boost global visibility of our brand
KR 1
Establish partnerships with 5 internationally recognized influencers
KR 2
Gain presence in 3 untapped foreign markets
KR 3
Increase social media followers by 30% across all platforms
Ideas to get you moving
Identify influencers that align with our brand and products
Initiate communication and negotiate terms of partnerships
Draft personalized proposals for partnership collaborations
Execute marketing campaigns to promote brand awareness
Identify potential foreign markets through market research
Develop a market entry strategy for each location
Collaborate with industry influencers and peers
Promote social media profiles offline and online
Create and share engaging content regularly
Example targets. Adapt to your baseline before you start.
About this template
This OKR sets out the ambition to increase the global visibility of the brand. The first outcome is to establish partnerships with five internationally recognized influencers, accomplished through the identification of suitable influencers, communication and negotiation of partnership terms, and creation of personalized partnership proposals.
The second outcome revolves around increasing the brand's presence in three untapped foreign markets. This involves executing marketing campaigns to raise brand awareness, conducting market research to identify potential new markets, and developing an entry strategy for each market.
The third outcome focuses on boosting the brand's social media following by 30% across all platforms. Undertaking collaborations with industry influencers and peers, promoting social media profiles online and offline, and regularly creating and sharing engaging content, are the initiatives that will drive this outcome.
Overall, the strategy is a mix of influencer partnerships, market penetration, and social media growth to amplify the brand's global visibility.
Make it work for your team
01
Set your baseline. Check where you are today, then choose targets that stretch your team.
02
Agree on ownership. Give each key result a clear owner and a source of data.
03
Check in every week. Review the numbers, share confidence, and decide what needs attention.
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---
title: Boost global visibility of our brand
objectives:
- title: Boost global visibility of our brand
outcomes:
- title: Establish partnerships with 5 internationally recognized influencers
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Identify influencers that align with our brand and products
- title: Initiate communication and negotiate terms of partnerships
- title: Draft personalized proposals for partnership collaborations
- title: Gain presence in 3 untapped foreign markets
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Execute marketing campaigns to promote brand awareness
- title: Identify potential foreign markets through market research
- title: Develop a market entry strategy for each location
- title: Increase social media followers by 30% across all platforms
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Collaborate with industry influencers and peers
- title: Promote social media profiles offline and online
- title: Create and share engaging content regularly
Team OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.