4 customisable OKR examples for Pricing Team

What are Pricing Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Pricing Team to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Pricing Team OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Pricing Team OKRs examples

You will find in the next section many different Pricing Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to optimize pricing strategies for increased revenue and market share

  • ObjectiveOptimize pricing strategies for increased revenue and market share
  • Key ResultUse data insights to lower churn by 10% due to pricing changes
  • TaskImplement and monitor pricing adjustments to reduce churn
  • TaskAnalyze data to understand reasons for customer churn
  • TaskIdentify pricing structure improvements based on data insights
  • Key ResultGain an additional 5% market share through competitive pricing
  • TaskImplement targeted promotional campaigns for pricing strategy
  • TaskAnalyze competitors' pricing strategies and market trends
  • TaskDevelop an attractive, competitive pricing model
  • Key ResultIncrease overall revenue by 15% through pricing strategy adjustments
  • TaskConduct market research and competitive analysis
  • TaskEvaluate and adjust current pricing strategies
  • TaskImplement upselling and cross-selling techniques

2OKRs to increase gross profit margin to 10% in MICE

  • ObjectiveIncrease gross profit margin to 10% in MICE
  • Key ResultDecrease overhead expenses in MICE by 10%
  • TaskReduce non-essential business travel
  • TaskImplement energy-saving measures for lighting, heating, and cooling
  • TaskNegotiate lower prices with suppliers
  • Key ResultImprove pricing strategies to enhance per unit profit in MICE by 15%
  • TaskAnalyze and refine current discounting strategies
  • TaskAdopt value-based pricing to maximize profit margins
  • TaskImplement dynamic pricing model based on demand and competition
  • Key ResultBoost MICE sales revenue by at least 20%
  • TaskTrain sales team in effective upselling techniques
  • TaskImplement aggressive marketing campaigns on digital platforms
  • TaskDesign lucrative package deals for MICE clients

3OKRs to negotiate better pricing with vendors early in the project

  • ObjectiveNegotiate better pricing with vendors early in the project
  • Key ResultFinalize early-project contracts with all vendors securing reduced rates by week 8
  • TaskNegotiate contracts and reduced rates with each vendor
  • TaskFinalize and secure all vendor contracts by week 8
  • TaskIdentify all vendors necessary for early-project completion
  • Key ResultBuild relationships with 5 key vendors by the end of the week 3
  • TaskIdentify and shortlist 5 key vendors relevant to our business needs
  • TaskInitiate contact and arrange meetings with the selected vendors
  • TaskFollow up post meetings to solidify relationships and discuss potential collaborations
  • Key ResultAchieve at least a 10% reduction in pricing from each vendor by week 6
  • TaskAnalyze current expenditure with each vendor
  • TaskObtain written commitment to new prices
  • TaskInitiate negotiation talks for discount rates

4OKRs to secure optimal pricing from third-party vendors

  • ObjectiveSecure optimal pricing from third-party vendors
  • Key ResultIdentify and initiate discussions with 3 new lower-cost vendors
  • TaskKickstart negotiations around cost and terms with each potential vendor
  • TaskResearch and list potential lower-cost vendors in marketplace
  • TaskReach out to each vendor for initial consultation or pitch
  • Key ResultImplement cost monitoring system for real-time tracking of vendor pricing
  • TaskInitiate real-time tracking of vendor pricing
  • TaskResearch and choose suitable cost monitoring software
  • TaskTrain staff on using the software for price tracking
  • Key ResultNegotiate with 5 existing vendors to lower costs by 10%
  • TaskIdentify and review current contracts with the five existing vendors
  • TaskPrepare a clear, compelling case for cost reduction with supporting data
  • TaskInitiate negotiation meetings with each vendor to discuss cost lowering

Pricing Team OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Pricing Team OKRs in a strategy map

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Pricing Team OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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