6 OKR examples for Activation
What are Activation OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Activation to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Activation OKRs with AI
How to create great OKRs for any scenario in seconds
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
How to improve existing OKRs with AI feedback
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Using the free OKR generator to get a quick template
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Our Activation OKRs examples
We've added many examples of Activation Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to boost trial and subscription activations for TTC audience
- ObjectiveBoost trial and subscription activations for TTC audience
- KREnhance conversion rate from trials to subscriptions by 15% with improved user experience
- Improve user interface and navigational ease
- Streamline checkout process for trial to subscription conversion
- Tailor promotional offers to trial users
- KRIncrease trial signups by 25% through targeted marketing strategies
- Enhance visibility of trial signups in all marketing channels
- Identify target audience's interests and common behavior patterns
- Develop personalized marketing materials based on audience analysis
- KRReduce churn rate of TTC subscribers by 10% by optimizing customer service response
- Enhance customer feedback channels to optimize service
- Develop quicker, more efficient response protocols
- Implement comprehensive customer service training for employees
2. OKRs to reduce activation churn
- ObjectiveReduce activation churn via high-touch onboarding
- KRIncrease concierge onboarding sessions from 12% to 25% of leads
- KRIncrease engagement with onboarding drip fro 10% to 20%
- KRImprove survey scores from 3.2 to 4.1 for personalized onboarding calls
3. OKRs to drastically improve onboarding and activation
- ObjectiveGet amazing improvements in our onboarding process
- KRIncrease the number of trials/week from 20 to 35
- Display clear CTAs to help non-admins request upgrades
- Add 5 clear upgrade paths for users
- KRIncrease week-1 activation rate from 55% to 65%
- Identify drop-offs
- Instrument activation funnel in Amplitude
- Tackle top 5 low-hanging fruits to improve onboarding
- KRReduce trials churn from 46% to 30%
- Implement fixes following feedback
- Talk to 20 churned customers to understand what went wrong
4. OKRs to improve user onboarding
- ObjectiveStreamline onboarding and improve our user journey
- KRIncrease the number of user invites sent during onboarding by 8%
- KRReduce trial abandonment from 20% to 12%
- KR90% of new sign-ups get through the entire onboarding flow
- KRImprove trial to paid conversion by 12%
5. OKRs to boost SaaS product activation rates
- ObjectiveBoost SaaS product activation rates
- KRReduce time to activation by 30% through user journey optimization
- Simplify onboarding process with clear, step-by-step instructions
- Improve user interface for easy and quick navigation
- Eliminate non-essential steps in the user journey
- KREnsure 90% of all trials convert to full activations
- Administer follow-up emails post-trial period
- Implement user-friendly tutorials for trial products
- Enhance customer service for trial users
- KRAchieve a 15% increase in new user activations
- Streamline the user onboarding process
- Offer incentives for new user sign-ups
- Develop and implement a comprehensive marketing strategy
6. OKRs to boost trial and subscription activations via paid ads
- ObjectiveBoost trial and subscription activations via paid ads
- KRAchieve 20% increase in trial activations through targeted paid adverts
- Monitor and adjust campaigns based on performance
- Develop attention-grabbing, targeted ad content
- Identify potential target audience for paid advertisements
- KRImprove conversion rate from trials to subscriptions by 15% using paid promotion
- Allocate budget specifically for targeted paid promotions
- Design engaging ads to attract trial users
- Optimize ad placements for maximum conversions
- KRUpsurge the subscription rate by 30% through effective paid campaigns
Activation OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Activation OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Activation OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to successfully complete the end of 1st - 9 weeks OKRs to establish robust financial structure for sustainability and growth OKRs to assemble a skilled and efficient analytics team OKRs to implement proficient regulatory modifications for cost and time efficiency OKRs to tackle technical debt OKRs to develop and implement system architecture for new project