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4 OKR examples for Linkedin Marketing

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What are Linkedin Marketing OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We've tailored a list of OKRs examples for Linkedin Marketing to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

How to write your own Linkedin Marketing OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Linkedin Marketing OKRs examples

You will find in the next section many different Linkedin Marketing Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to increase brand visibility through LinkedIn marketing and advertisements

  • ObjectiveIncrease brand visibility through LinkedIn marketing and advertisements
  • KRAchieve 15% conversion rate on LinkedIn paid ads
  • TaskOptimize ad content for relevance and engagement
  • TaskA/B test varying ad formats and visuals
  • TaskRefine targeting to reach potential leads
  • KRAttract 500 new followers on the brand's LinkedIn page
  • TaskCreate consistent, valuable content related to the brand's industry
  • TaskLaunch a LinkedIn ad campaign targeting potential followers
  • TaskPromote LinkedIn page across other social media platforms
  • KRBoost organic LinkedIn post engagement rate by 25%
  • TaskUtilize LinkedIn analytics for posting at peak times
  • TaskRegularly interact with comments on posts
  • TaskCreate engaging content relevant to target audience

OKRs to establish a powerful and influential personal brand

  • ObjectiveEstablish a powerful and influential personal brand
  • KRIncrease LinkedIn network by 200 professionals within desired industry or niche
  • TaskEngage regularly in industry-related LinkedIn discussions
  • TaskSend personalized connection requests to 200 industry-specific professionals
  • TaskPost thoughtful content relevant to desired industry
  • KRSecure at least 3 speaking engagements on relevant industry panels or webinars
  • TaskCreate and send tailored proposals to event organizers
  • TaskFollow-up on sent proposals to secure engagements
  • TaskIdentify suitable industry panels or webinars for engagement
  • KRDevelop and launch personal website reaching 500 unique visitors within 3 weeks
  • TaskUse social media and email campaigns to drive traffic
  • TaskDesign and build personal website with engaging, SEO-optimized content
  • TaskImplement a digital marketing strategy for website promotion

OKRs to increase hot leads through targeted LinkedIn ad campaign

  • ObjectiveIncrease hot leads through targeted LinkedIn ad campaign
  • KRAchieve 10% conversion rate from campaign leads to customers
  • TaskAnalyze campaign performance and adjust for improvement
  • TaskOffer exclusive deals to engage prospective customers
  • TaskIdentify target audience and refine marketing strategies
  • KRGain 500 new hot leads from the LinkedIn campaign
  • TaskDesign a LinkedIn campaign targeting relevant industry professionals
  • TaskPromote high-value content to attract potential leads
  • TaskAnalyze campaign engagement, refine strategy, follow up vigorously
  • KRAchieve a campaign click-through rate (CTR) of 5%
  • TaskOptimize your ad content to target your ideal audience demographics
  • TaskRegularly adjust campaign settings based on data analysis
  • TaskTest different types of ads and monitor their performances

OKRs to enhance brand reputation to drive B2B lead generation

  • ObjectiveEnhance brand reputation to drive B2B lead generation
  • KRImprove website organic search traffic by 25% through SEO optimization
  • TaskImplement keyword research to enhance content relevance
  • TaskBuild high-quality inbound links for improved visibility
  • TaskImprove site loading speed for enhanced user experience
  • KRAchieve a 15% growth in testimonials and positive client reviews
  • TaskAsk satisfied customers to write a review or testimonial
  • TaskPromote testimonials on social media to encourage more
  • TaskImplement a rewards system for providing feedback
  • KRIncrease LinkedIn engagement by 30% with quality content posting
  • TaskCreate and share relevant, high-quality posts consistently
  • TaskEngage actively with comments and messages daily
  • TaskRegularly update and optimize LinkedIn profile

Linkedin Marketing OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Linkedin Marketing OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Linkedin Marketing OKR templates

We have more templates to help you draft your team goals and OKRs.

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