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OKR template to elevate recognition and perception of our brand

public-lib · Published about 2 months ago

The primary goal of the OKR is to elevate the recognition and perception of the company's brand. A key outcome envisioned for this purpose is improving brand recall by 15% through effective customer surveys. The initiatives planned to achieve this include enhancing social media presence, implementing a loyalty rewards program, and launching a creative advertising campaign targeting key demographics.

The second outcome is to secure two public relations (PR) placements in industry-relevant publications. It strengthens our position and enhances brand visibility in the industry. The initiatives include identifying target publications, writing a compelling press release, and pitching it to chosen publications.

Another significant measure for enhancing brand recognition is increasing social media followers by 20%. The idea is to magnify digital presence as it plays a crucial role in consumer engagement. The initiatives to accomplish this include leveraging influencers for brand promotion, investing in targeted social media advertising, and improving content strategy for better audience engagement.

The OKR underlines the importance of a robust digital presence and effective PR in brand recognition. The initiatives outlined confirm that brand perception can be significantly influenced by a strategic, comprehensive digital and PR effort.
  • ObjectiveObjectiveElevate recognition and perception of our brand
  • Key ResultKRImprove brand recall by 15% as measured through customer surveying
  • TaskEnhance social media presence with periodic brand-oriented posts
  • TaskImplement a loyalty rewards program to increase customer engagement
  • TaskLaunch a creative, engaging advertising campaign targeting key demographics
  • Key ResultKRSecure two PR placements in industry-relevant publications
  • TaskPitch the press release to chosen publications
  • TaskWrite and refine a compelling press release
  • TaskIdentify target publications relevant to the industry
  • Key ResultKRIncrease social media followers by 20% to increase digital presence
  • TaskLeverage influencers for brand promotion
  • TaskInvest in targeted social media advertising
  • TaskImprove content strategy for better audience engagement
Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

  • Use AI to draft a complete set of OKRs in seconds
  • Connect your OKRs and team goals to your project
  • Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Tability Import Options

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Copy from the template

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Importing from text

Now, just click on Import from text and let the magic happen.

Tability editor with imported content

Once your example is in the plan editor, you will be able to:

  • Edit the objectives, key results, and tasks
  • Click on the target 0 → 100% to set better target
  • Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

Publish import

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

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