8 OKR examples for Sales Pipeline

What are Sales Pipeline OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Sales Pipeline to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Sales Pipeline OKRs with AI

Using Tability AI to draft complete strategies in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

See it in action in the video below 👇

Using the AI generator, you can:

• Chat with an AI to draft your goals
• Ask questions or provide feedback to refine the OKRs
• Import the suggestion in an editor designed for goal setting
• Switch back to a goal-tracking view in 1-click

Try Tability AI

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Sales Pipeline OKRs examples

You will find in the next section many different Sales Pipeline Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1. OKRs to successfully scale up our sales pipeline

2. OKRs to increase effectiveness and efficiency of sales pipeline management

3. OKRs to boost the sales pipeline in Portugal

4. OKRs to enhance Salesforce Lead and Pipeline Management

5. OKRs to enhance the pipeline's quality and quantity to boost revenue

6. OKRs to successfully achieve pipeline target of $10,000,000

7. OKRs to amplify lead generation for increased pipeline activity

8. OKRs to maximize pipeline generation from partner channels

Sales Pipeline OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Sales Pipeline OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Sales Pipeline OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to conduct thorough analysis of two main competitors
  competitor-analysisstrategic-approachesbusiness-strategy-analystproduct-analystmarket-analysis-teamcompetitive-intelligence-team
• OKRs to implement a CRM system to efficiently track partner journey and KPIs
  crm-systemkpi-trackingsales-teamsystem-analystssalesit
• OKRs to boost overall website traffic
  website-trafficuser-experiencecontent-strategistseo-specialistcontent-teamseo-team
• OKRs to reduce MTTR of critical business applications by 15%
  system-monitoringtroubleshootingsystem-monitoring-personneltechnical-support-staffitcustomer-support
• OKRs to ensure effective management of EUC assets
  end-user-computingasset-managementasset-managereuc-technicianit-departmentasset-management-team
• OKRs to achieve product consistency with our design system
  design-systemsdesigndesigners