7 customisable OKR examples for Marketing Staff

What are Marketing Staff OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Marketing Staff to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Marketing Staff OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Marketing Staff OKRs examples

We've added many examples of Marketing Staff Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1OKRs to improve customer satisfaction and loyalty for Sales and Marketing

  • ObjectiveImprove customer satisfaction and loyalty for Sales and Marketing
  • Key ResultAchieve a 10% reduction in customer complaints over the quarter
  • TaskProvide additional training for customer service staff
  • TaskUpdate and clarify product usage instructions
  • TaskImplement customer satisfaction surveys after service interactions
  • Key ResultBoost overall customer satisfaction score by 20% on our survey
  • TaskEnhance product or service quality based on feedback
  • TaskImplement regular staff training on customer service skills
  • TaskFollow up on customer complaints efficiently
  • Key ResultIncrease repeat sales volume by 15%
  • TaskLaunch a loyalty rewards program to incentivize repeat purchases
  • TaskImplement targeted follow-up emails with personalized deals
  • TaskEnhance customer service quality to boost customer satisfaction

2OKRs to amplify sales of IT services and staff augmentation

  • ObjectiveAmplify sales of IT services and staff augmentation
  • Key ResultImprove lead conversion rates by 10% through targeted sales initiatives
  • Key ResultUpscale IT staff augmentation sales by 20%
  • TaskInitiate upselling and cross-selling training for sales team
  • TaskDevelop specialized sales pitch and strategies for upscale clients
  • TaskIdentify potential markets for higher-end IT staff augmentation
  • Key ResultAchieve a 15% increase in new contract signings for IT services
  • TaskEnhance sales strategies to attract potential customers
  • TaskDevelop and implement targeted marketing campaigns for IT services
  • TaskImprove service offerings based on customer feedback

3OKRs to drive significant growth in sales volume next quarter

  • ObjectiveDrive significant growth in sales volume next quarter
  • Key ResultIncrease monthly sales by a minimum of 15% each month
  • TaskTrain sales team on advanced selling techniques
  • TaskImprove post-sales customer services to ensure repeat purchases
  • TaskImplement aggressive promotional campaigns targeting potential clients
  • Key ResultMinimize sales cycle length by 10%
  • TaskTrain staff on efficient customer communication and sales tactics
  • TaskImplement customer relationship management software for streamlining sales processes
  • TaskImprove lead qualification practices to focus on high-conversion prospects
  • Key ResultAchieve 20% conversion rate on sales leads
  • TaskEnhance site design for optimal user experience
  • TaskTrain sales team on effective closing strategies
  • TaskImplement creative and personalized email marketing campaigns

4OKRs to increase customer migration from on-premises product to cloud product

  • ObjectiveIncrease customer migration from on-premises product to cloud product
  • Key ResultReduce on-premises product support requests by 15% due to migration success
  • TaskProvide comprehensive training on new system usage to all staff
  • TaskCreate detailed user guides and FAQs about the migrated product
  • TaskTrack and address recurring issues proactively
  • Key ResultSecure positive customer feedback on the benefits and ease of transitioning
  • TaskOffer incentives for leaving positive, detailed feedback
  • TaskImplement staff training to ensure smooth customer transitions
  • TaskConduct a post-transition survey to gather customer opinions
  • Key ResultAchieve 20% increase in cloud product subscriptions compared to on-premises
  • TaskOffer special discounts for cloud over on-premises subscriptions
  • TaskIncrease customer awareness of cloud advantages through online webinars
  • TaskImplement an aggressive marketing campaign for cloud products

5OKRs to enhance data-driven decision making using shopper data

  • ObjectiveEnhance data-driven decision making using shopper data
  • Key ResultIncrease data collection accuracy by 20% to improve dataset quality
  • TaskUpgrade data collection softwares or tools
  • TaskTrain personnel on accurate data input processes
  • TaskImplement stringent data validation and verification methods
  • Key ResultUpskill 50% of the marketing team on data utilization for insights extraction
  • TaskImplement regular training sessions for the team
  • TaskIdentify specific data-related skills needed in the marketing team
  • TaskSelect suitable data analytics courses/training programs
  • Key ResultImplement advanced analytical tools to boost data-driven decisions by 30%
  • TaskTrain team members on the usage of these analytics tools
  • TaskAcquire cutting-edge analytical tools suiting our data needs
  • TaskMeasure progress and efficiency weekly to ensure 30% improvement goal

6OKRs to increase client retention for enhanced repeat business

  • ObjectiveIncrease client retention for enhanced repeat business
  • Key ResultExecute 3 upselling campaigns leading to a $70,000 increase in sales revenue
  • TaskDevelop promotional materials for each campaign
  • TaskIdentify products for upselling with high profit margins
  • TaskTrain sales team on upselling techniques
  • Key ResultImplement a customer loyalty program that results in at least 20 returning customers
  • TaskMonitor and analyze customer participation and response
  • TaskPromote the loyalty program through various channels
  • TaskDevelop a comprehensive, rewarding customer loyalty program
  • Key ResultAchieve a 10% uplift in customer satisfaction scores through improved service delivery
  • TaskImplement a robust real-time feedback system for service improvement
  • TaskTrain all customer service staff on empathy and active listening
  • TaskRegularly monitor and address customer complaints promptly

7OKRs to increase active members count from 5 to 100

  • ObjectiveIncrease active members count from 5 to 100
  • Key ResultImprove member retention rate to 90%
  • TaskOffer exclusive benefits to loyal members
  • TaskImplement personalized engagement strategies for members
  • TaskSolicit and act on member feedback
  • Key ResultUpscale to a total of 15 weekly trips by increasing trip offerings
  • TaskCreate and execute advertising campaign for new trips
  • TaskTrain more staff to handle increased trips
  • TaskEvaluate current itinerary for potential for additional trips
  • Key ResultSecure at least 30 new memberships in the first month
  • TaskDevelop a compelling marketing strategy for new memberships
  • TaskEstablish partnerships with local businesses for referrals
  • TaskOffer discounts or incentives for early sign-ups

Marketing Staff OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Marketing Staff OKRs in a strategy map

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Marketing Staff OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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