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10 OKR examples for Sales Development

What are Sales Development OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Sales Development to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Sales Development OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

  • 1. Go to Tability's plan editor
  • 2. Click on the "Generate goals using AI" button
  • 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

  • 1. Go to Tability's plan editor
  • 2. Add your existing OKRs (you can import them from a spreadsheet)
  • 3. Click on "Generate analysis"

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Sales Development OKRs examples

You will find in the next section many different Sales Development Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to boost qualified meetings booked by outbound SDR team

  • ObjectiveBoost qualified meetings booked by outbound SDR team
  • KRImprove SDR team's qualification rate to 15% from current rate
  • TaskReview and revise the current qualification criteria
  • TaskIncorporate regular feedback sessions for SDR team
  • TaskImplement specialized training for better lead generation
  • KRIncrease outbound calls volume by 20% to drive more conversations
  • TaskTrain staff on efficient call techniques to improve speed
  • TaskImplement an automated dialing system
  • TaskAllocate more working hours for making calls
  • KRImplement a new outreach strategy to increase response rate by 10%
  • TaskIdentify potential channels for increased outreach engagement
  • TaskAnalyze and adjust strategy based on response rates
  • TaskDevelop relevant and engaging content for outreach
Tability

2OKRs to develop an encompassing sales program to boost teams' target attainment

  • ObjectiveDevelop an encompassing sales program to boost teams' target attainment
  • KRFinalize development and improvement of sales program within 15% resource budget
  • TaskFinalize edits on sales program within budget constraints
  • TaskImplement improvements to maximize resource efficiency
  • TaskReview and validate program functionality and effectiveness
  • KRIncrease sales team's productivity by 20% through established sales program
  • TaskImplement regular coaching and training with sales program strategies
  • TaskReward and recognize top performers to encourage productivity
  • TaskMonitor and analyze individual sales team's performance weekly
  • KREnsure 80% of sales team meets or exceeds sales target via sales program implementation
  • TaskImplement incentive schemes for meeting targets
  • TaskRegularly monitor and adjust team's sales strategies
  • TaskDevelop a results-focused sales training program

3OKRs to increase the conversion rate of BDR-generated leads into sales opportunities by 25%

  • ObjectiveBoost BDR-generated lead conversion rate by 25%
  • KRImplement personalized and timely follow-up for all leads
  • KRIncrease the number of demos by BDRs for better lead nurturing
  • KROptimize landing pages to ensure an easy and quick conversion process
  • KRImprove sales pitch training to increase lead engagement and closing rate

4OKRs to establish new, attractive OKR Consultancy firm for businesses

  • ObjectiveEstablish new, attractive OKR Consultancy firm for businesses
  • KRGenerate a minimum of $50,000 in revenue within the first quarter of operations
  • TaskSecure partnerships with high-return clients
  • TaskImplement effective marketing and sales strategies
  • TaskDevelop a comprehensive business plan highlighting revenue targets
  • KRIdentify and target 150 potential clients within the medium to large businesses sector
  • TaskResearch and compile a list of 150 medium to large businesses
  • TaskDevelop a custom pitch for each potential client
  • TaskInitiate contact with these businesses via email
  • KRSecure 10 successful contracts with businesses seeking OKR consultancy services
  • TaskDevelop and present customized consultancy proposals to businesses
  • TaskIdentify potential businesses seeking OKR consultancy services
  • TaskConduct follow-ups to secure contracts

5OKRs to secure a new project contract with a new client

  • ObjectiveSecure a new project contract with a new client
  • KRIdentify and establish contact with 50 potential new clients within the industry
  • TaskResearch to compile a list of 50 potential clients within the industry
  • TaskSend emails to identified potential clients
  • TaskDraft a personalized introductory email to establish contact
  • KRSubmit high-quality proposals to at least 20 new prospective clients
  • TaskDevelop robust, customized proposals for each client
  • TaskSubmit the proposals and follow up promptly
  • TaskIdentify 20 potential new clients and research their needs
  • KRSuccessfully negotiate and finalize at least one contract with a new client
  • TaskIdentify and research potential new clients
  • TaskCraft and send personalized business proposals
  • TaskArrange negotiation meetings to finalize contract

6OKRs to secure two contracts with value at least $300,000

  • ObjectiveSecure two contracts with value at least $300,000
  • KRSuccessfully negotiate and close at least two contracts valued above $150,000 each
  • TaskResearch and identify potential high-value clients
  • TaskDevelop customized proposals for each client
  • TaskConduct persuasive negotiation meetings
  • KRConduct 30 business proposal presentations for potential clients
  • TaskSchedule and execute 30 presentations
  • TaskCreate and refine business proposal presentations
  • TaskIdentify and research 30 potential clients for proposals
  • KRIdentify and reach out to 50 potential clients by the end of the quarter
  • TaskSend outreach messages to each potential client
  • TaskDraft a personalized outreach message for each contact
  • TaskCreate a list of 50 potential clients relevant to our business

7OKRs to boost SDR's quota attainment through personalized training

  • ObjectiveBoost SDR's quota attainment through personalized training
  • KRAchieve 20% more SDRs meeting their quota for booked demos
  • TaskExecute more advanced sales training for SDRs
  • TaskIntroduce better tracking tools for performance
  • TaskImplement incentive program for meeting quota
  • KRIncrease SDR's average demo bookings by 15%
  • TaskImprove lead qualification processes to target potential clients
  • TaskProvide comprehensive training on effective demo booking strategies
  • TaskImplement a bonus system for exceeding demo booking goals
  • KRDevelop and implement a personalized training program for each SDR by 10%
  • TaskIdentify individual strengths and weaknesses of each SDR
  • TaskImplement and monitor progress of these training programs
  • TaskDevelop tailored training programs improving identified areas

8OKRs to drive Business Expansion in Saudi Arabia's school sector

  • ObjectiveDrive Business Expansion in Saudi Arabia's school sector
  • KRObtain 10 new client contracts from GCC school sector
  • TaskResearch potential GCC school sector clients
  • TaskDevelop and send proposals to identified schools
  • TaskFollow-up meetings, negotiate, and finalize contracts
  • KRSecure 30 new successful B2B interactions with GCC schools
  • TaskFollow-up with proposals to close on agreements
  • TaskSend tailored partnership proposals to identified schools
  • TaskIdentify 50 GCC schools as potential B2B partners
  • KRIncrease lead generation by 40% through tailored marketing and sales outreach
  • TaskDevelop personalized marketing campaigns targeting potential leads
  • TaskIntensify sales outreach efforts with tailored proposals
  • TaskEnhance data analysis to identify and reach untapped markets
Tability

9OKRs to establish effective sales training for new recruits

  • ObjectiveEstablish effective sales training for new recruits
  • KRImplement the training program, ensuring 80% of participants pass the post-training evaluation
  • TaskConduct training sessions for all program participants
  • TaskDevelop comprehensive training materials for program participants
  • TaskAdminister post-training evaluation and analyze results
  • KRDesign a comprehensive sales training curriculum for new joiners within 1 month
  • TaskSchedule expert-led training sessions on essential sales techniques
  • TaskDevelop practical exercises for real-life sales scenarios
  • TaskIdentify key skills and knowledge needed for successful sales performance
  • KRPost training, increase new joiners' sales conversion rates by 25%
  • TaskDevelop mentoring program for new joiners
  • TaskReview and optimize the onboarding process
  • TaskImplement weekly coaching sessions focused on sales techniques

10OKRs to increase value proposition for a staff training videogame development company

  • ObjectiveIncrease value proposition for a staff training videogame development company
  • KRIncrease revenue from sales of training videogames by 15%
  • TaskEnhance product features and user experience to boost customer satisfaction and loyalty
  • TaskDevelop partnerships with industry influencers or organizations to expand sales reach
  • TaskImprove marketing strategies to create greater awareness and interest in training videogames
  • TaskAnalyze current market trends and identify target audience for training videogames
  • KRIncrease customer satisfaction rating for training videogames by 10%
  • TaskImplement gamification elements to increase engagement and enjoyment
  • TaskConduct regular surveys to gather feedback and address customer concerns efficiently
  • TaskImprove gameplay mechanics based on customer feedback
  • TaskEnhance customer support response time and effectiveness
  • KRDevelop and launch at least 2 new interactive and engaging staff training videogames
  • TaskDesign and develop user-friendly interfaces for seamless gameplay experience
  • TaskTest and debug the games thoroughly to ensure optimal performance and functionality
  • TaskResearch and identify suitable game development platforms and tools
  • TaskCollaborate with subject matter experts to create engaging content for the games
  • KRIncrease client retention rate by 20% through effective value proposition communication
  • TaskConduct a comprehensive market research on clients' needs and preferences
  • TaskImplement regular client feedback surveys to continuously improve value proposition alignment
  • TaskTrain all sales and customer service teams on effective value proposition communication
  • TaskDevelop clear and concise value proposition statements for each target client segment

Sales Development OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Sales Development OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Sales Development OKR templates

We have more templates to help you draft your team goals and OKRs.