Increase Physician Connections to Boost Sales

The main objective under the OKR is to boost sales by increasing physician connections. This will be achieved through three main outcomes or key results. Firstly, a minimum monthly sale of Rs 10,000 per converted doctor is to be generated. Initiatives to achieve this include identifying potential doctors via market research, maintaining effective communication for sales, and designing tailored sales pitches according to each doctors' needs.

Secondly, an effort will be made to successfully convert 50 physicians into active sales channels. This will be executed by training physicians on product benefits and selling points, finding physicians who show interest in product promotion, and creating compelling sales incentives tailored to each physician, which will motivate them to promote the products effectively.

The third key result is to identify and establish contact with 100 potential physician leads. Creating a list of 100 potential leads, research the contact information for these leads, and then reach out via email or phone are the set initiatives to generate these leads. These actions will help in widening the pool of potential sales channels.

Overall, the focus is on using physician's networks to increase sales, by converting doctors into product advocates, and establishing new potential physician leads. This would ultimately result in significant business growth for the company.