3 OKR examples for Growth Strategy

What are Growth Strategy OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Growth Strategy to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for managing your Growth Strategy OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples below). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Building your own Growth Strategy OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

Best way to track your Growth Strategy OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

Growth Strategy OKRs templates

We've covered most of the things that you need to know about setting good OKRs and tracking them effectively. It's now time to give you a series of templates that you can use for inspiration!

You will find in the next section many different Growth Strategy Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to drive tangible growth towards company's 2024 ambitions

  • ObjectiveDrive tangible growth towards company's 2024 ambitions
  • Key ResultIncrease company revenue by 15% compared to previous quarter
  • TaskDevelop new marketing campaigns to attract customers
  • TaskImplement effective upselling strategies to boost sales
  • TaskOptimize pricing strategies for all products/services
  • Key ResultInitiate three impactful growth strategies that will reach team adoption by 90%
  • TaskIdentify areas of high potential for growth in team processes
  • TaskImplement strategies and monitor team adoption rate
  • TaskDevelop impactful initiatives geared towards these growth areas
  • Key ResultImprove employee engagement in growth pitching by 20% measured by increased participation
  • TaskLaunch internal competition on the best growth pitching strategies
  • TaskOrganize weekly brainstorming sessions for pitching ideas
  • TaskProvide growth pitching training to all employees

OKRs to develop a winning sales strategy

  • ObjectiveDevelop a winning sales strategy
  • Key ResultImprove the cross-sell ration by 15%
  • Key ResultAchieve net sales of $12M
  • Key ResultReduce customer churn rate from 35% to 15%
  • Key ResultIncrease revenue/sales staff from $1.2k to $2k
  • Key ResultIncrease the Average Revenue Per Unit (ARPU) to $275

OKRs to boost email's contribution to total revenue

  • ObjectiveBoost email's contribution to total revenue
  • Key ResultIncrease email subscription rate by 25%
  • TaskImprove newsletter content to add value for subscribers
  • TaskImplement compelling, clear call-to-actions on website
  • TaskOffer exclusive benefits to email subscribers
  • Key ResultAugment click-through rates from email campaigns by 30%
  • TaskIncorporate strong, clear calls to action in emails
  • TaskPersonalize email content based on recipient's preferences
  • TaskImprove subject lines to increase email open rates
  • Key ResultEnhance conversion rates from email referrals by 15%
  • TaskOptimize referral emails' content and design
  • TaskImplement personalized email marketing strategies
  • TaskAnalyze success metrics, adjust strategies accordingly

More Growth Strategy OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.