Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Growth Strategy OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Growth Strategy to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Growth Strategy OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Growth Strategy OKRs examples
You will find in the next section many different Growth Strategy Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to maximizing ecommerce growth through improved email marketing strategy
ObjectiveMaximizing ecommerce growth through improved email marketing strategy
KRBoost ecommerce sales generated from email referrals by 15%
Implement personalized product recommendations in email newsletters
Improve email subject lines to increase open rates
Optimize email referral program with incentives
KRIncrease open rate of email campaigns by 20%
Test and optimize send times
Improve subject lines to attract attention and curiosity
Segment email lists for targeted content
KRAchieve a click-through rate of 10% for promotional emails
Draft engaging content that targets the customers' interests
Implement a compelling call-to-action button
Optimize email design for maximum readability
OKRs to drive tangible growth towards company's 2024 ambitions
ObjectiveDrive tangible growth towards company's 2024 ambitions
KRIncrease company revenue by 15% compared to previous quarter
Develop new marketing campaigns to attract customers
Implement effective upselling strategies to boost sales
Optimize pricing strategies for all products/services
KRInitiate three impactful growth strategies that will reach team adoption by 90%
Identify areas of high potential for growth in team processes
Implement strategies and monitor team adoption rate
Develop impactful initiatives geared towards these growth areas
KRImprove employee engagement in growth pitching by 20% measured by increased participation
Launch internal competition on the best growth pitching strategies
Organize weekly brainstorming sessions for pitching ideas
Provide growth pitching training to all employees
OKRs to develop a winning sales strategy
ObjectiveDevelop a winning sales strategy
KRImprove the cross-sell ration by 15%
KRAchieve net sales of $12M
KRReduce customer churn rate from 35% to 15%
KRIncrease revenue/sales staff from $1.2k to $2k
KRIncrease the Average Revenue Per Unit (ARPU) to $275
OKRs to robustly improve the industrial sector's market strategy
ObjectiveRobustly improve the industrial sector's market strategy
KRIdentify and establish strategic partnerships with at least 3 relevant companies
Research companies that align with our strategic goals
Formalize partnerships through agreements or contracts
Initiate contact and discuss partnership opportunities
KRSuccessfully implement 2 market strategies improving sector growth by 15%
Identify and analyze two potential market growth strategies
Develop clear implementation plans for chosen strategies
Track and measure the implemented strategies' growth regularly
KRIncrease the industrial sector's market share by 10%
Develop and implement robust industrial marketing strategies
Conduct a comprehensive market analysis and competitor research
Improve existing product offerings and assess potential innovations
OKRs to boost email's contribution to total revenue
ObjectiveBoost email's contribution to total revenue
KRIncrease email subscription rate by 25%
Improve newsletter content to add value for subscribers
Implement compelling, clear call-to-actions on website
Offer exclusive benefits to email subscribers
KRAugment click-through rates from email campaigns by 30%
Incorporate strong, clear calls to action in emails
Personalize email content based on recipient's preferences
Improve subject lines to increase email open rates
KREnhance conversion rates from email referrals by 15%
Optimize referral emails' content and design
Implement personalized email marketing strategies
Analyze success metrics, adjust strategies accordingly
OKRs to maximize financial growth and stability
ObjectiveMaximize financial growth and stability
KRCut non-essential expenses by 10% per month
Review and categorize all current expenses
Implement a 10% reduction on identified non-essentials
Identify non-essential costs for potential reductions
KRInvest 15% of monthly income into high-yield interests
Make regular payments into selected investment
Calculate 15% of your monthly income
Research high-yield interest opportunities
KRIncrease monthly savings by at least 20%
Minimize lifestyle expenses and unnecessary purchases
Review current budget and identify areas for potential cost reduction
Automate an increased percentage of income directly to savings
Growth Strategy OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated Growth Strategy OKR dashboards

Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Growth Strategy OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to improve overall HR efficiency and employee satisfaction
OKRs to broaden understanding of agent's role in business operations
OKRs to enhance the quality and comprehensibility of technical documentation
OKRs to drive a 25% increase in total sales
OKRs to enhance overall customer satisfaction
OKRs to improve office efficiency and organization