5 OKR examples for Growth Strategy

What are Growth Strategy OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Growth Strategy to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Growth Strategy OKRs with AI

Using Tability AI to draft complete strategies in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

See it in action in the video below 👇

Using the AI generator, you can:

• Chat with an AI to draft your goals
• Ask questions or provide feedback to refine the OKRs
• Import the suggestion in an editor designed for goal setting
• Switch back to a goal-tracking view in 1-click

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Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Growth Strategy OKRs examples

You will find in the next section many different Growth Strategy Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1. OKRs to maximizing ecommerce growth through improved email marketing strategy

2. OKRs to drive tangible growth towards company's 2024 ambitions

3. OKRs to develop a winning sales strategy

4. OKRs to robustly improve the industrial sector's market strategy

5. OKRs to boost email's contribution to total revenue

Growth Strategy OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Growth Strategy OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Growth Strategy OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to streamline accounts receivable operations
  collection-ratesinvoice-processing-timeaccounts-receivable-officeraccounts-receivable-manageraccounts-receivable-teamfinance-team
• OKRs to successfully redesign and enhance the website's user experience
  user-experiencewebsite-redesignweb-designeruser-experience-specialistweb-development-teamcustomer-experience-team
• OKRs to enhance product-market fit by conducting customer research and implementing user feedback
  customer-researchuser-feedbackproduct-managerux-researcherproduct-development-teamcustomer-support-team
• OKRs to drive significant growth in our company's sales
  customer-satisfactionupselling-tacticssales-managercustomer-service-representativesales-teamcustomer-service-team
• OKRs to enhance impactful self-communication skills
  effective-communicationskill-enhancementteam-membersteam-leadershuman-resources-teamtraining-team
• OKRs to optimize the Performance of BBPS v2 flows
  transaction-processingsystem-throughputsystem-analysttransaction-processing-specialisttransaction-processing-teamsystem-maintenance-team