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Team OKR example

Expand market reach by establishing partnerships with five new distributors or resellers

A starting point for clearer priorities and measurable progress. Make the targets your own.

Suggested timeframe: Set with your team1 objective · 4 key results
YOUR STARTING POINTTeam OKRs
OBJECTIVE

Increase distribution partnerships to expand market reach

  1. KR 1

    Secure agreements with 5 new distributors

  2. KR 2

    Increase brand visibility in new markets through joint marketing efforts with distribution partners

  3. KR 3

    Develop and implement a comprehensive onboarding plan for new distribution partners

  4. KR 4

    Increase sales revenue from new distribution partnerships by 30%

Example targets. Adapt to your baseline before you start.

About this template

Our company has been growing steadily, but we believe that there is still a lot of untapped potential in the market. To capture more of it, we have set an ambitious goal to establish partnerships with at least five new distributors or resellers. By expanding our reach this way, we hope to build up our customer base and generate new revenue streams. This OKR will require careful planning and targeted outreach, but we are confident that with hard work and persistence, we can achieve this goal and take our business to the next level.

Make it work for your team

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

---
title: Expand market reach by establishing partnerships with five new distributors
  or resellers
objectives:
- title: Increase distribution partnerships to expand market reach
  outcomes:
  - title: Secure agreements with 5 new distributors
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives: []
  - title: Increase brand visibility in new markets through joint marketing efforts
      with distribution partners
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives: []
  - title: Develop and implement a comprehensive onboarding plan for new distribution
      partners
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives: []
  - title: Increase sales revenue from new distribution partnerships by 30%
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives: []
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