3 customisable OKR examples for Public Awareness

What are Public Awareness OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.

We've tailored a list of OKRs examples for Public Awareness to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Public Awareness OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Public Awareness OKRs examples

We've added many examples of Public Awareness Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1OKRs to boost brand awareness in large enterprise SaaS market

  • ObjectiveBoost brand awareness in large enterprise SaaS market
  • Key ResultAchieve a 20% increase in SaaS-related media mentions or features
  • TaskSponsor industry events for valuable media exposure
  • TaskIncrease SaaS-specific press releases and announcements
  • TaskDevelop relationships with key influencers in the SaaS industry
  • Key ResultSecure ten speaking engagements at industry-specific events or conferences
  • TaskDraft and send tailored proposals to event organizers
  • TaskIdentify key industry-specific events and conferences
  • TaskFollow up with event organizers regularly
  • Key ResultIncrease website traffic from SaaS businesses by 30%
  • TaskDevelop and implement a targeted SEO strategy for SaaS keywords
  • TaskInitiate partnerships with influential SaaS businesses for link sharing
  • TaskCreate engaging, SaaS-related content for blog posts and articles

2OKRs to establish and publicize a Health & Safety Newsletter for awareness

  • ObjectiveEstablish and publicize a Health & Safety Newsletter for awareness
  • Key ResultAttract and acquire at least 200 subscribers within 2 weeks after launching
  • TaskOffer early subscriber discounts or exclusive benefits
  • TaskOrganize webinars or virtual events promoting the launch
  • TaskDevelop and implement a comprehensive social media marketing plan
  • Key ResultFeedback survey reports at least 80% positive response rate by the end of Q2
  • TaskImplement strategies to increase response rates
  • TaskDesign and distribute impactful and targeted feedback surveys
  • TaskReview feedback continuously and make service improvements accordingly
  • Key ResultDevelop the first issue of the H&S Newsletter by employing a professional design
  • TaskHire a professional designer experienced in newsletter creation
  • TaskOversee design process of the first issue
  • TaskCompile relevant health and safety content

3OKRs to investigate antibiotic resistance in human health

  • ObjectiveInvestigate antibiotic resistance in human health
  • Key ResultConduct a literature review on 30 recent studies about antibiotic resistance
  • TaskThoroughly review and synthesize each study
  • TaskIdentify 30 recent studies on antibiotic resistance
  • TaskWrite a conclusive report on the findings
  • Key ResultIdentify and document three main causes of drug resistance in humans
  • TaskWrite a clear, concise document outlining these causes
  • TaskResearch literature on primary causes of human drug resistance
  • TaskAnalyze study findings and identify three main causes
  • Key ResultDevelop an action plan to spread awareness in two communities about antibiotic misuse
  • TaskOrganize community education sessions/workshops
  • TaskCreate informative material on antibiotic misuse
  • TaskIdentify key influencers in both communities for partnerships

Public Awareness OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Public Awareness OKRs in a strategy map

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Public Awareness OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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