Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Atlassian OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Atlassian to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Atlassian OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Atlassian OKRs examples
You'll find below a list of Objectives and Key Results templates for Atlassian. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to increase Atlassian licensing sales by 50%
ObjectiveIncrease Atlassian licensing sales by 50%
KRIncrease the average purchase value of Atlassian licenses by 10%
KRAcquire 20% more new customers for Atlassian licensing
Conduct market research to identify potential target industries for Atlassian licensing
Collaborate with sales team to offer personalized solutions and competitive pricing packages
Develop targeted marketing campaigns to promote the benefits of Atlassian licensing
Improve lead generation strategies by utilizing digital advertising and content marketing
KRIncrease the number of Atlassian license sales by 25%
Strengthen partnerships with resellers and distributors to expand the reach of Atlassian licenses
Provide additional training and resources to sales teams to effectively pitch and sell Atlassian licenses
Offer discounts or promotional offers to incentivize customers to purchase Atlassian licenses
Implement targeted marketing campaigns to reach potential customers interested in Atlassian licenses
KRIncrease customer retention rate for Atlassian licenses by 15%
Implement a loyalty rewards program for customers with Atlassian licenses
Offer exclusive discounts and promotions to encourage subscription renewals for Atlassian licenses
Enhance customer support resources, such as self-help guides and FAQ sections
Conduct customer satisfaction surveys to gather feedback and address pain points
OKRs to increase installs from Atlassian Marketplace
ObjectiveIncrease installs from Atlassian Marketplace
KRAchieve a 15% conversion rate of Marketplace page visits to app installs
Enhance app visibility with keyword optimization and appealing descriptions
Implement incentives like discounts for app installs
Improve user experience for seamless app installation
KRIncrease monthly marketing campaigns by 20% to boost visibility
Allocate additional resources for expanded campaign efforts
Implement, monitor and adjust the new marketing strategy
Develop a 20% increase plan for current marketing campaigns
KRImprove app rating to 4.5 stars via enhanced user support and app updates
Improve response time and quality of customer support services
Ask satisfied customers to leave positive reviews
Regularly update app to fix bugs and improve performance
OKRs to increase Atlassian partnership conditions by region
ObjectiveIncrease Atlassian partnership conditions by region
KRAchieve a customer satisfaction rating of 4.5 or higher for Atlassian partnerships in each region
Implement action plans to address client feedback and improve customer satisfaction scores
Conduct customer satisfaction surveys with Atlassian partnership clients in each region
Analyze survey results to identify areas for improvement and develop action plans
Monitor and track customer satisfaction ratings regularly to ensure continuous improvement
KRImprove partner enablement resources utilization rate by 20%
KRIncrease revenue generated through Atlassian partnerships in each region by 10%
Conduct market research to identify potential untapped regions for Atlassian partnerships
Develop a targeted marketing strategy to attract new partners and expand reach
Strengthen relationship with existing partners through regular communication and collaboration
Offer incentives and discounts to encourage partners to increase sales and revenue
KRIncrease the number of Atlassian partners in each region by 15%
Provide incentives and benefits for current partners to refer new partners
Collaborate with local business associations to identify and onboard potential Atlassian partners
Enhance the partner onboarding process to facilitate easy and quick registration
Improve marketing campaigns to attract new potential Atlassian partners in each region
OKRs to contribute proactively to three Atlassian Services proposals
ObjectiveContribute proactively to three Atlassian Services proposals
KRGain customer acceptance on at least two proposals by the end of the quarter
Schedule and conduct presentations of the proposals to customers
Secure formal acceptance from at least two customers
Develop clear and persuasive proposals for customer presentation
KRDraft and submit one compelling proposal each month for client consideration
Develop a compelling and concise proposal outline
Identify desirable project proposals for the client
Submit the completed proposal to the client
KRIdentify and finalize five potential clients needing Atlassian Services by Week 2
OKRs to establish ourselves as cloud specialists with Atlassian
ObjectiveEstablish ourselves as cloud specialists with Atlassian
KRAchieve a customer satisfaction rating of 4.5 stars or higher for our Atlassian cloud services
KRGenerate at least 10 new leads for Atlassian cloud services through marketing campaigns
Create engaging social media posts promoting the benefits of Atlassian cloud services
Collaborate with influencers to endorse Atlassian cloud services and increase brand visibility
Optimize website content and implement SEO strategies to attract more organic traffic
Develop targeted email campaigns highlighting the features and advantages of Atlassian cloud services
KRComplete 3 successful Atlassian cloud migration projects within the next quarter
KRIncrease the number of Atlassian cloud certifications by 25%
Enhance the availability of online training materials for Atlassian cloud certifications
Launch targeted marketing campaigns to promote the benefits of Atlassian cloud certifications
Offer discounts or incentives for individuals who successfully complete Atlassian cloud certifications
Collaborate with universities and educational institutions to integrate Atlassian cloud certifications into their curriculum
Atlassian OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated Atlassian OKR dashboards

Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, you can move to Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Atlassian OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to improve leadership skills and knowledge
OKRs to deliver high-quality, budget-friendly training programs
OKRs to enhance soft skills through effective cross-team collaboration
OKRs to enhance my understanding of royalties
OKRs to enhance quality in document management processes
OKRs to enhance and refine my communication skills