5 customisable OKR examples for Atlassian
What are Atlassian OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Atlassian to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Atlassian OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Atlassian OKRs examples
You'll find below a list of Objectives and Key Results templates for Atlassian. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to increase Atlassian licensing sales by 50%
Increase Atlassian licensing sales by 50%
Increase the average purchase value of Atlassian licenses by 10%- Acquire 20% more new customers for Atlassian licensing
Conduct market research to identify potential target industries for Atlassian licensing- Collaborate with sales team to offer personalized solutions and competitive pricing packages
- Develop targeted marketing campaigns to promote the benefits of Atlassian licensing
- Improve lead generation strategies by utilizing digital advertising and content marketing
- Increase the number of Atlassian license sales by 25%
- Strengthen partnerships with resellers and distributors to expand the reach of Atlassian licenses
- Provide additional training and resources to sales teams to effectively pitch and sell Atlassian licenses
- Offer discounts or promotional offers to incentivize customers to purchase Atlassian licenses
- Implement targeted marketing campaigns to reach potential customers interested in Atlassian licenses
- Increase customer retention rate for Atlassian licenses by 15%
- Implement a loyalty rewards program for customers with Atlassian licenses
- Offer exclusive discounts and promotions to encourage subscription renewals for Atlassian licenses
- Enhance customer support resources, such as self-help guides and FAQ sections
- Conduct customer satisfaction surveys to gather feedback and address pain points
2. OKRs to increase installs from Atlassian Marketplace
- Increase installs from Atlassian Marketplace
- Achieve a 15% conversion rate of Marketplace page visits to app installs
- Enhance app visibility with keyword optimization and appealing descriptions
- Implement incentives like discounts for app installs
- Improve user experience for seamless app installation
- Increase monthly marketing campaigns by 20% to boost visibility
- Allocate additional resources for expanded campaign efforts
- Implement, monitor and adjust the new marketing strategy
- Develop a 20% increase plan for current marketing campaigns
- Improve app rating to 4.5 stars via enhanced user support and app updates
- Improve response time and quality of customer support services
- Ask satisfied customers to leave positive reviews
- Regularly update app to fix bugs and improve performance
3. OKRs to increase Atlassian partnership conditions by region
- Increase Atlassian partnership conditions by region
- Achieve a customer satisfaction rating of 4.5 or higher for Atlassian partnerships in each region
- Implement action plans to address client feedback and improve customer satisfaction scores
- Conduct customer satisfaction surveys with Atlassian partnership clients in each region
- Analyze survey results to identify areas for improvement and develop action plans
- Monitor and track customer satisfaction ratings regularly to ensure continuous improvement
- Improve partner enablement resources utilization rate by 20%
- Increase revenue generated through Atlassian partnerships in each region by 10%
- Conduct market research to identify potential untapped regions for Atlassian partnerships
- Develop a targeted marketing strategy to attract new partners and expand reach
- Strengthen relationship with existing partners through regular communication and collaboration
- Offer incentives and discounts to encourage partners to increase sales and revenue
- Increase the number of Atlassian partners in each region by 15%
- Provide incentives and benefits for current partners to refer new partners
- Collaborate with local business associations to identify and onboard potential Atlassian partners
- Enhance the partner onboarding process to facilitate easy and quick registration
- Improve marketing campaigns to attract new potential Atlassian partners in each region
4. OKRs to contribute proactively to three Atlassian Services proposals
- Contribute proactively to three Atlassian Services proposals
- Gain customer acceptance on at least two proposals by the end of the quarter
- Schedule and conduct presentations of the proposals to customers
- Secure formal acceptance from at least two customers
- Develop clear and persuasive proposals for customer presentation
- Draft and submit one compelling proposal each month for client consideration
- Develop a compelling and concise proposal outline
- Identify desirable project proposals for the client
- Submit the completed proposal to the client
- Identify and finalize five potential clients needing Atlassian Services by Week 2
5. OKRs to establish ourselves as cloud specialists with Atlassian
- Establish ourselves as cloud specialists with Atlassian
- Achieve a customer satisfaction rating of 4.5 stars or higher for our Atlassian cloud services
- Generate at least 10 new leads for Atlassian cloud services through marketing campaigns
- Create engaging social media posts promoting the benefits of Atlassian cloud services
- Collaborate with influencers to endorse Atlassian cloud services and increase brand visibility
- Optimize website content and implement SEO strategies to attract more organic traffic
- Develop targeted email campaigns highlighting the features and advantages of Atlassian cloud services
- Complete 3 successful Atlassian cloud migration projects within the next quarter
- Increase the number of Atlassian cloud certifications by 25%
- Enhance the availability of online training materials for Atlassian cloud certifications
- Launch targeted marketing campaigns to promote the benefits of Atlassian cloud certifications
- Offer discounts or incentives for individuals who successfully complete Atlassian cloud certifications
- Collaborate with universities and educational institutions to integrate Atlassian cloud certifications into their curriculum
Atlassian OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Atlassian OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Atlassian OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance proficiency in data-driven decision making
- OKRs to successfully execute comprehensive testing procedures
- OKRs to enhancement of CSR initiatives' financial efficiency and impact
- OKRs to achieve product consistency with our design system
- OKRs to comprehensive inventory creation of Business-led IT services
- OKRs to ensure successful integration and deployment of Productiv SaaS application
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
1 Create your workspace
2 Build plans in seconds with AI
3Track your progress