5 customisable OKR examples for Atlassian

What are Atlassian OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Atlassian to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Atlassian OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Atlassian OKRs examples

You'll find below a list of Objectives and Key Results templates for Atlassian. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1. OKR to increase Atlassian licensing sales by 50%

  • ObjectiveIncrease Atlassian licensing sales by 50%
  • Key ResultIncrease the average purchase value of Atlassian licenses by 10%
  • Key ResultAcquire 20% more new customers for Atlassian licensing
  • TaskConduct market research to identify potential target industries for Atlassian licensing
  • TaskCollaborate with sales team to offer personalized solutions and competitive pricing packages
  • TaskDevelop targeted marketing campaigns to promote the benefits of Atlassian licensing
  • TaskImprove lead generation strategies by utilizing digital advertising and content marketing
  • Key ResultIncrease the number of Atlassian license sales by 25%
  • TaskStrengthen partnerships with resellers and distributors to expand the reach of Atlassian licenses
  • TaskProvide additional training and resources to sales teams to effectively pitch and sell Atlassian licenses
  • TaskOffer discounts or promotional offers to incentivize customers to purchase Atlassian licenses
  • TaskImplement targeted marketing campaigns to reach potential customers interested in Atlassian licenses
  • Key ResultIncrease customer retention rate for Atlassian licenses by 15%
  • TaskImplement a loyalty rewards program for customers with Atlassian licenses
  • TaskOffer exclusive discounts and promotions to encourage subscription renewals for Atlassian licenses
  • TaskEnhance customer support resources, such as self-help guides and FAQ sections
  • TaskConduct customer satisfaction surveys to gather feedback and address pain points

2. OKR to increase installs from Atlassian Marketplace

  • ObjectiveIncrease installs from Atlassian Marketplace
  • Key ResultAchieve a 15% conversion rate of Marketplace page visits to app installs
  • TaskEnhance app visibility with keyword optimization and appealing descriptions
  • TaskImplement incentives like discounts for app installs
  • TaskImprove user experience for seamless app installation
  • Key ResultIncrease monthly marketing campaigns by 20% to boost visibility
  • TaskAllocate additional resources for expanded campaign efforts
  • TaskImplement, monitor and adjust the new marketing strategy
  • TaskDevelop a 20% increase plan for current marketing campaigns
  • Key ResultImprove app rating to 4.5 stars via enhanced user support and app updates
  • TaskImprove response time and quality of customer support services
  • TaskAsk satisfied customers to leave positive reviews
  • TaskRegularly update app to fix bugs and improve performance

3. OKR to increase Atlassian partnership conditions by region

  • ObjectiveIncrease Atlassian partnership conditions by region
  • Key ResultAchieve a customer satisfaction rating of 4.5 or higher for Atlassian partnerships in each region
  • TaskImplement action plans to address client feedback and improve customer satisfaction scores
  • TaskConduct customer satisfaction surveys with Atlassian partnership clients in each region
  • TaskAnalyze survey results to identify areas for improvement and develop action plans
  • TaskMonitor and track customer satisfaction ratings regularly to ensure continuous improvement
  • Key ResultImprove partner enablement resources utilization rate by 20%
  • Key ResultIncrease revenue generated through Atlassian partnerships in each region by 10%
  • TaskConduct market research to identify potential untapped regions for Atlassian partnerships
  • TaskDevelop a targeted marketing strategy to attract new partners and expand reach
  • TaskStrengthen relationship with existing partners through regular communication and collaboration
  • TaskOffer incentives and discounts to encourage partners to increase sales and revenue
  • Key ResultIncrease the number of Atlassian partners in each region by 15%
  • TaskProvide incentives and benefits for current partners to refer new partners
  • TaskCollaborate with local business associations to identify and onboard potential Atlassian partners
  • TaskEnhance the partner onboarding process to facilitate easy and quick registration
  • TaskImprove marketing campaigns to attract new potential Atlassian partners in each region

4. OKR to contribute proactively to three Atlassian Services proposals

  • ObjectiveContribute proactively to three Atlassian Services proposals
  • Key ResultGain customer acceptance on at least two proposals by the end of the quarter
  • TaskSchedule and conduct presentations of the proposals to customers
  • TaskSecure formal acceptance from at least two customers
  • TaskDevelop clear and persuasive proposals for customer presentation
  • Key ResultDraft and submit one compelling proposal each month for client consideration
  • TaskDevelop a compelling and concise proposal outline
  • TaskIdentify desirable project proposals for the client
  • TaskSubmit the completed proposal to the client
  • Key ResultIdentify and finalize five potential clients needing Atlassian Services by Week 2

5. OKR to establish ourselves as cloud specialists with Atlassian

  • ObjectiveEstablish ourselves as cloud specialists with Atlassian
  • Key ResultAchieve a customer satisfaction rating of 4.5 stars or higher for our Atlassian cloud services
  • Key ResultGenerate at least 10 new leads for Atlassian cloud services through marketing campaigns
  • TaskCreate engaging social media posts promoting the benefits of Atlassian cloud services
  • TaskCollaborate with influencers to endorse Atlassian cloud services and increase brand visibility
  • TaskOptimize website content and implement SEO strategies to attract more organic traffic
  • TaskDevelop targeted email campaigns highlighting the features and advantages of Atlassian cloud services
  • Key ResultComplete 3 successful Atlassian cloud migration projects within the next quarter
  • Key ResultIncrease the number of Atlassian cloud certifications by 25%
  • TaskEnhance the availability of online training materials for Atlassian cloud certifications
  • TaskLaunch targeted marketing campaigns to promote the benefits of Atlassian cloud certifications
  • TaskOffer discounts or incentives for individuals who successfully complete Atlassian cloud certifications
  • TaskCollaborate with universities and educational institutions to integrate Atlassian cloud certifications into their curriculum

Best practices for managing your Atlassian OKRs

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to the weekly check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Best way to track your Atlassian OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Atlassian OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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