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Team OKR example

Increase installs from Atlassian Marketplace

A starting point for clearer priorities and measurable progress. Make the targets your own.

Suggested timeframe: Set with your team1 objective · 3 key results
YOUR STARTING POINTTeam OKRs
OBJECTIVE

Increase installs from Atlassian Marketplace

  1. KR 1

    Achieve a 15% conversion rate of Marketplace page visits to app installs

  2. KR 2

    Increase monthly marketing campaigns by 20% to boost visibility

  3. KR 3

    Improve app rating to 4.5 stars via enhanced user support and app updates

Ideas to get you moving
  • Enhance app visibility with keyword optimization and appealing descriptions
  • Implement incentives like discounts for app installs
  • Improve user experience for seamless app installation
  • Allocate additional resources for expanded campaign efforts
  • Implement, monitor and adjust the new marketing strategy
  • Develop a 20% increase plan for current marketing campaigns
  • Improve response time and quality of customer support services
  • Ask satisfied customers to leave positive reviews
  • Regularly update app to fix bugs and improve performance
Example targets. Adapt to your baseline before you start.

About this template

This OKR aims to increase the number of installations from the Atlassian Marketplace. It seeks to achieve a 15% conversion rate of page visits to app installs. Steps to achieve this include enhancing app visibility using keyword optimization, providing discounts as incentives for app installs, and improving the user's experience to ensure seamless app installation.

To further boost visibility, a 20% increase in marketing campaigns is also targeted under this OKR. Aides to achieve this increase include the allocation of additional resources for an expanded campaign effort, the execution, monitoring, and adjustment of the new marketing strategy, and developing a new plan that demands a 20% increase in the current marketing campaigns.

This OKR also sets the bar high as it aims to improve the app rating to 4.5 stars. Measures to be taken towards this improvement include an upgrade in the response time and quality of customer support services, encouraging satisfied customers to leave positive reviews, and regularly updating the app to fix bugs and improve performance.

By employing this OKR, the company is set to not only enhance visibility and increase installs but also improve the rating to attract more users. The approach involves a three-pronged strategy that targets app visibility, marketing campaign expansion, and app quality improvement.

Make it work for your team

01

Set your baseline. Check where you are today, then choose targets that stretch your team.

02

Agree on ownership. Give each key result a clear owner and a source of data.

03

Check in every week. Review the numbers, share confidence, and decide what needs attention.

Get this template as YAML

A machine-readable version of this example for a script or AI assistant.

---
title: Increase installs from Atlassian Marketplace
objectives:
- title: Increase installs from Atlassian Marketplace
  outcomes:
  - title: Achieve a 15% conversion rate of Marketplace page visits to app installs
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives:
    - title: Enhance app visibility with keyword optimization and appealing descriptions
    - title: Implement incentives like discounts for app installs
    - title: Improve user experience for seamless app installation
  - title: Increase monthly marketing campaigns by 20% to boost visibility
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives:
    - title: Allocate additional resources for expanded campaign efforts
    - title: Implement, monitor and adjust the new marketing strategy
    - title: Develop a 20% increase plan for current marketing campaigns
  - title: Improve app rating to 4.5 stars via enhanced user support and app updates
    from: 0.0
    to: 100.0
    score_format: _number_%
    initiatives:
    - title: Improve response time and quality of customer support services
    - title: Ask satisfied customers to leave positive reviews
    - title: Regularly update app to fix bugs and improve performance
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