10 OKR examples for Acquisition
What are Acquisition OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Acquisition to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
3 tools to create the perfect Acquisition OKRs
Turn your vision into great OKRs in seconds with Tability
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Already got goals? Use AI feedback to optimise your OKRs
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Need a quick template? Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Our Acquisition OKRs examples
You'll find below a list of Objectives and Key Results templates for Acquisition. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to optimize vendor management for talent acquisition
- ObjectiveOptimize vendor management for talent acquisition
- KRImplement a standardized assessment system for all vendors
- Develop criteria for a standardized vendor assessment system
- Train team members on the new assessment process
- Deploy the newly standardized assessment system with all vendors
- KRReduce hiring time by 15% by streamlining vendor processes
- Implement streamlined software for more efficient vendor communication
- Regularly evaluate and update vendor process checkpoints
- Incorporate automatic tracking for vendors' performance
- KRIncrease vendor success rate by 20% through performance tracking and feedback
- Set measurable, achievable performance goals for vendors
- Regularly provide constructive feedback to vendors
- Implement a comprehensive performance tracking system for all vendors
2. OKRs to streamline vendor coordination for efficient talent acquisition
- ObjectiveStreamline vendor coordination for efficient talent acquisition
- KRRaise vendor performance satisfaction by 30% as measured through quarterly survey
- Increase training programs for vendor management
- Improve communication frequency with vendors
- Implement regular vendor performance reviews
- KRReduce vendor response time by 20% to expedite recruitment process
- Provide vendors with specific response deadlines
- Implement a streamlined communication system with vendors
- Regularly review and optimize vendor processes
- KRPlug in process gaps to improve vendor coordination, reducing errors by 15%
- Regularly evaluate implemented solutions for efficacy
- Implement solutions to the identified process gaps
- Identify recurring issues in current vendor coordination process
3. OKRs to enhance talent acquisition and retention strategies
- ObjectiveEnhance talent acquisition and retention strategies
- KRImplement an updated onboarding process leading to 20% decrease in new hire turnover
- Train managers on executing the new onboarding process
- Track new hire turnover rates and adjust strategies
- Design comprehensive onboarding material for new hires
- KRBoost employee engagement scores by 15% using improved retention programs
- Enhance internal communication and feedback systems
- Promote work-life balance policies and benefits
- Implement comprehensive employee training and development programs
- KRIncrease number of qualified applicants by 25% through targeted recruitment strategies
- Implement employer branding strategy to attract potential candidates
- Utilize targeted job advertisements on niche platforms
- Develop employee referral programs to reach qualified individuals
4. OKRs to implement effective talent acquisition strategies
- ObjectiveStrengthen talent acquisition process
- KRImplement at least 2 new sourcing channels
- KRReduce time-to-hire by 15%
- KRIncrease candidate pool diversity by 20%
- KRImprove candidate satisfaction score by 10 points
5. OKRs to boost customer acquisition rates significantly
- ObjectiveBoost customer acquisition rates significantly
- KRConvert 5% of website visitors into customers using a refined sales funnel
- Implement a follow-up email campaign for site visitors
- Improve website navigation for easy access to product pages
- Optimize site content for stronger calls to action
- KRIncrease website traffic by 30% through improved SEO and online advertising
- Analyze results regularly, adjust strategies accordingly
- Implement SEO strategies, focusing on keywords and website optimization
- Invest in online ads targeting your audience demographic
- KRDecrease customer churn rate by 10% through enhanced customer retention initiatives
- Develop personalized promotional offers for loyal customers
- Enhance customer service training to improve customer satisfaction
- Implement a feedback system to understand customer's needs better
6. OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app
- ObjectiveSignificantly reduce Customer Acquisition Cost (CAC) for our mobile app
- KRImprove app store optimizations to increase organic downloads by 20%
- Leverage user feedback for app improvement
- Review and enhance keyword strategy in app descriptions
- Optimize app icon and screenshots for better visibility
- KREnhance referral program to increase organic acquisition by 30%
- Redesign referral incentives to make them more attractive
- Implement user-friendly referral process in the app/website
- Launch marketing campaign to promote referral program
- KRImplement A/B tests on marketing channels to enhance conversion rates by 15%
- Identify key variables for A/B testing in current marketing channels
- Analyze results, identify successful variables, implement changes
- Plan and execute A/B tests in the identified marketing channels
- KRDecrease app installation cost by 25% through optimizing ad targeting
- Analyze user data to better understand our successful app installation demographics
- Monitor and adjust ad campaigns based on performance metrics
- Refine ad targeting parameters based on this analysis
7. OKRs to enhance audience nurturing for improved policy acquisition
- ObjectiveEnhance audience nurturing for improved policy acquisition
- KRIncrease the quote-to-policy conversion rate by 20% through audience nurturing efforts
- Enhance user experience on conversion platforms
- Implement a personalized email follow-up strategy
- Develop a targeted content marketing plan
- KRDevelop and implement at least two new nurturing strategies or campaigns
- Devise two unique nurturing campaign plans
- Launch and monitor campaign effectiveness regularly
- Research current market trends and effective nurturing strategies
- KRReduce the time from quote to policy purchase by 15% with nurturing touchpoints
- Develop quick, user-friendly online purchasing system
- Implement automated follow-up emails after quote
- Provide informational content about policies regularly
8. OKRs to accelerate client acquisition through our lead magnet
- ObjectiveAccelerate client acquisition through our lead magnet
- KREnhance lead magnet content to trigger a 15% uptick in tie-ups
- Promote lead magnet through multiple marketing channels
- Design engaging, relevant content around these trends
- Conduct research to identify popular industry trends
- KRIncrease lead magnet downloads by 20%
- Develop appealing social media promotional content
- Offer exclusive content for the downloaders
- Optimize the website for better search engine visibility
- KRConvert 10% of downloaders into paying clients
- Offer introductory discounts to new downloaders
- Implement effective in-app purchase promotions
- Enhance product features requiring premium access
9. OKRs to improve talent acquisition
- ObjectiveIncrease the quality of talent acquisition
- KRReduce the time to hire (measured in days) by 20%
- Implement a more efficient screening process.
- Create an online application system.
- Streamline the interview process.
- Automate onboarding and paperwork.
- KRIncrease the number of qualified applicants by 30%
- Reach out to potential candidates via LinkedIn.
- Create an attractive job posting.
- Advertise the job opening in multiple online channels.
- Host a career fair to increase visibility.
- KRIncrease the diversity of hires (measured by gender, ethnicity and nationality) by 15%
- Develop a comprehensive diversity and inclusion policy.
- Create a targeted recruitment campaign to attract diverse candidates.
- Increase the presence of the company in diverse job fairs.
- Implement an effective onboarding process for new hires.
- KRIncrease the quality of hires (measured by hire performance ratings) by 10%
- Track and review performance ratings for current hires.
- Implement a structured onboarding process.
- Develop a comprehensive assessment process for potential hires.
- Create a job description that accurately reflects the position requirements.
10. OKRs to expand network by acquiring 10 integrated networks with a minimum of 50 professionals each
- ObjectiveExpand network by acquiring 10 integrated networks with a minimum of 50 professionals each
- KRIncrease professional count in acquired networks to at least 500
- Leverage social media platforms to connect with professionals in target industries and increase professional count
- Collaborate with internal teams to identify potential professional contacts and add them to acquired networks
- Join relevant professional associations and actively engage with members to grow acquired networks
- Attend industry networking events and conferences regularly to expand professional count
- KRGenerate at least $1 million in revenue from the acquired networks within the quarter
- Develop a targeted marketing campaign to increase sales and drive revenue growth
- Implement cost optimization strategies to maximize profit margins and minimize expenses
- Collaborate with sales team to identify and pursue high-value opportunities for revenue generation
- Enhance customer retention and satisfaction through personalized services and proactive communication
- KRAchieve a retention rate of 80% among the professionals in the acquired networks
- Offer competitive compensation and benefits packages to attract and retain professionals
- Provide opportunities for training and upskilling to enhance job satisfaction and retention
- Implement a mentorship program to support professional growth and development
- Conduct regular feedback sessions to address concerns and improve overall satisfaction
- KREnsure a minimum of 10,000 followers on each acquired network
- Implement targeted advertising campaigns to increase network visibility and attract new followers
- Regularly analyze and optimize network performance to identify and capitalize on growth opportunities
- Collaborate with influencers and industry leaders to cross-promote and expand network reach
- Create engaging and high-quality content to attract and retain followers
Acquisition OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Acquisition OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Acquisition OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to increase adoption of our SaaS platform in the mid-tier market segment OKRs to enhance overall customer satisfaction OKRs to enhance productivity in grain crop farming OKRs to improve website's overall usability OKRs to successful migration of all accounts to new portal OKRs to expand investor network with five strategic VC firms