22 OKR examples for Acquisition

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for Acquisition to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read more about the OKR meaning online.

Best practices for OKR

Your objectives should be ambitious, but achievable. Your key results should be measurable and time-bound. It can also be helfpul to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Building your own OKRs with AI

While we have some examples below, it's likely that you'll have specific scenarios that aren't covered here. There are 2 options available to you.

- Use our free OKRs generator
- Use Tability, a complete platform to set and track OKRs and initiatives – including a GPT-4 powered goal generator

How to track OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework.

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKRs-tracking platform to make things easier.

We recommend Tability for an easy way to set and track OKRs with your team.

Check out the 5 best OKR tracking templates to find the best way to monitor progress during the quarter.

Acquisition OKRs templates

You'll find below a list of Objectives and Key Results for Acquisition.

OKRs to implement effective talent acquisition strategies

  • ObjectiveStrengthen talent acquisition process
  • Key ResultImplement at least 2 new sourcing channels
  • Key ResultReduce time-to-hire by 15%
  • Key ResultIncrease candidate pool diversity by 20%
  • Key ResultImprove candidate satisfaction score by 10 points
Turn OKRs into a Strategy Map

OKRs to boost customer acquisition rates significantly

  • ObjectiveBoost customer acquisition rates significantly
  • Key ResultConvert 5% of website visitors into customers using a refined sales funnel
  • TaskImplement a follow-up email campaign for site visitors
  • TaskImprove website navigation for easy access to product pages
  • TaskOptimize site content for stronger calls to action
  • Key ResultIncrease website traffic by 30% through improved SEO and online advertising
  • TaskAnalyze results regularly, adjust strategies accordingly
  • TaskImplement SEO strategies, focusing on keywords and website optimization
  • TaskInvest in online ads targeting your audience demographic
  • Key ResultDecrease customer churn rate by 10% through enhanced customer retention initiatives
  • TaskDevelop personalized promotional offers for loyal customers
  • TaskEnhance customer service training to improve customer satisfaction
  • TaskImplement a feedback system to understand customer's needs better

OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app

  • ObjectiveSignificantly reduce Customer Acquisition Cost (CAC) for our mobile app
  • Key ResultImprove app store optimizations to increase organic downloads by 20%
  • TaskLeverage user feedback for app improvement
  • TaskReview and enhance keyword strategy in app descriptions
  • TaskOptimize app icon and screenshots for better visibility
  • Key ResultEnhance referral program to increase organic acquisition by 30%
  • TaskRedesign referral incentives to make them more attractive
  • TaskImplement user-friendly referral process in the app/website
  • TaskLaunch marketing campaign to promote referral program
  • Key ResultImplement A/B tests on marketing channels to enhance conversion rates by 15%
  • TaskIdentify key variables for A/B testing in current marketing channels
  • TaskAnalyze results, identify successful variables, implement changes
  • TaskPlan and execute A/B tests in the identified marketing channels
  • Key ResultDecrease app installation cost by 25% through optimizing ad targeting
  • TaskAnalyze user data to better understand our successful app installation demographics
  • TaskMonitor and adjust ad campaigns based on performance metrics
  • TaskRefine ad targeting parameters based on this analysis

OKRs to enhance audience nurturing for improved policy acquisition

  • ObjectiveEnhance audience nurturing for improved policy acquisition
  • Key ResultIncrease the quote-to-policy conversion rate by 20% through audience nurturing efforts
  • TaskEnhance user experience on conversion platforms
  • TaskImplement a personalized email follow-up strategy
  • TaskDevelop a targeted content marketing plan
  • Key ResultDevelop and implement at least two new nurturing strategies or campaigns
  • TaskDevise two unique nurturing campaign plans
  • TaskLaunch and monitor campaign effectiveness regularly
  • TaskResearch current market trends and effective nurturing strategies
  • Key ResultReduce the time from quote to policy purchase by 15% with nurturing touchpoints
  • TaskDevelop quick, user-friendly online purchasing system
  • TaskImplement automated follow-up emails after quote
  • TaskProvide informational content about policies regularly

OKRs to improve talent acquisition

  • ObjectiveIncrease the quality of talent acquisition
  • Key ResultReduce the time to hire (measured in days) by 20%
  • TaskImplement a more efficient screening process.
  • TaskCreate an online application system.
  • TaskStreamline the interview process.
  • TaskAutomate onboarding and paperwork.
  • Key ResultIncrease the number of qualified applicants by 30%
  • TaskReach out to potential candidates via LinkedIn.
  • TaskCreate an attractive job posting.
  • TaskAdvertise the job opening in multiple online channels.
  • TaskHost a career fair to increase visibility.
  • Key ResultIncrease the diversity of hires (measured by gender, ethnicity and nationality) by 15%
  • TaskDevelop a comprehensive diversity and inclusion policy.
  • TaskCreate a targeted recruitment campaign to attract diverse candidates.
  • TaskIncrease the presence of the company in diverse job fairs.
  • TaskImplement an effective onboarding process for new hires.
  • Key ResultIncrease the quality of hires (measured by hire performance ratings) by 10%
  • TaskTrack and review performance ratings for current hires.
  • TaskImplement a structured onboarding process.
  • TaskDevelop a comprehensive assessment process for potential hires.
  • TaskCreate a job description that accurately reflects the position requirements.

OKRs to expand network by acquiring 10 integrated networks with a minimum of 50 professionals each

  • ObjectiveExpand network by acquiring 10 integrated networks with a minimum of 50 professionals each
  • Key ResultIncrease professional count in acquired networks to at least 500
  • TaskLeverage social media platforms to connect with professionals in target industries and increase professional count
  • TaskCollaborate with internal teams to identify potential professional contacts and add them to acquired networks
  • TaskJoin relevant professional associations and actively engage with members to grow acquired networks
  • TaskAttend industry networking events and conferences regularly to expand professional count
  • Key ResultGenerate at least $1 million in revenue from the acquired networks within the quarter
  • TaskDevelop a targeted marketing campaign to increase sales and drive revenue growth
  • TaskImplement cost optimization strategies to maximize profit margins and minimize expenses
  • TaskCollaborate with sales team to identify and pursue high-value opportunities for revenue generation
  • TaskEnhance customer retention and satisfaction through personalized services and proactive communication
  • Key ResultAchieve a retention rate of 80% among the professionals in the acquired networks
  • TaskOffer competitive compensation and benefits packages to attract and retain professionals
  • TaskProvide opportunities for training and upskilling to enhance job satisfaction and retention
  • TaskImplement a mentorship program to support professional growth and development
  • TaskConduct regular feedback sessions to address concerns and improve overall satisfaction
  • Key ResultEnsure a minimum of 10,000 followers on each acquired network
  • TaskImplement targeted advertising campaigns to increase network visibility and attract new followers
  • TaskRegularly analyze and optimize network performance to identify and capitalize on growth opportunities
  • TaskCollaborate with influencers and industry leaders to cross-promote and expand network reach
  • TaskCreate engaging and high-quality content to attract and retain followers

OKRs to improve user acquisition through targeted referral programs

  • ObjectiveIncrease user acquisition through targeted referral programs
  • Key ResultAnalyze referral data to optimize and improve future campaigns
  • Key ResultLaunch 3 new referral campaigns with personalized incentives
  • Key ResultIncrease referral conversion rate by 20% through A/B testing
  • Key ResultAchieve 50% growth in referred users compared to last quarter

OKRs to boost customer acquisition

  • ObjectiveIncrease customer acquisition
  • Key ResultIncrease number of customer sign-ups by 30%
  • TaskDevelop content to engage potential customers.
  • TaskOffer incentives for customers to sign up.
  • TaskIncrease visibility of sign-up process on website.
  • TaskCreate an email marketing campaign to target potential customers.
  • Key ResultIncrease customer lifetime value by 20%
  • TaskCreate targeted email campaigns with personalized content.
  • TaskDevelop a loyalty program for existing customers.
  • TaskOffer special discounts and promotions to existing customers.
  • TaskIncrease customer service response times.

OKRs to increase user acquisition by 50% in the next quarter

  • ObjectiveBoost user acquisition
  • Key ResultAchieve a 25% conversion rate of website visitors to users
  • Key ResultExpand social media reach and engagement by 50%
  • Key ResultLaunch a referral program and generate 20% new users through referrals
  • Key ResultIncrease website traffic by 30% via organic and paid channels

OKRs to build strategic partnerships to reach new audiences and drive customer acquisition

  • ObjectiveExpand customer acquisition through strategic partnerships
  • Key ResultAchieve a 20% increase in revenue from converted partnership leads
  • Key ResultEstablish 5 new partnerships with relevant brands in our industry
  • Key ResultIncrease website traffic by 30% through partnership-driven promotions
  • Key ResultGenerate 100 new leads by leveraging partner networks and referrals

OKRs to decrease user acquisition cost for our mobile app

  • ObjectiveDecrease user acquisition cost for our mobile app
  • Key ResultImprove advertisement click-through rate by 15% with targeted marketing campaigns
  • TaskMonitor, analyze, and optimize campaign performance regularly
  • TaskImplement targeted ad campaigns based on identified personas
  • TaskResearch customer behavior to create detailed audience personas
  • Key ResultReduce average acquisition cost per user by 25%
  • TaskIncrease targeting precision in ad campaigns
  • TaskAnalyze and optimize current marketing strategies
  • TaskEnhance the retention strategies for existing customers
  • Key ResultIncrease organic app downloads by 30% through app store optimization
  • TaskPromotion through positive user reviews and ratings
  • TaskDevelop compelling app descriptions and attractive icons
  • TaskConduct keyword research to improve app store search ranking

OKRs to increase revenue through client acquisition using technology tools

  • ObjectiveIncrease revenue through client acquisition using technology tools
  • Key ResultAchieve a customer satisfaction score of 90% through improved customer support and service
  • TaskImplement a customer feedback system to continuously gather insights and measure satisfaction
  • TaskStreamline customer support processes and reduce response time to ensure prompt resolution of issues
  • TaskRegularly analyze customer feedback data to identify trends, patterns, and areas of improvement
  • TaskProvide comprehensive training to customer support agents to enhance their communication and problem-solving skills
  • Key ResultIncrease website traffic by 20% through targeted digital marketing campaigns
  • TaskConduct thorough keyword research to identify high-traffic and relevant search terms
  • TaskUtilize targeted online ads and promotions to attract specific demographics and increase conversions
  • TaskOptimize website content and meta tags to improve search engine visibility
  • TaskCreate engaging blog posts and social media content to drive organic traffic
  • Key ResultImprove conversion rate by 15% through UX/UI optimization and A/B testing
  • TaskImplement responsive design to improve user experience across mobile and desktop devices
  • TaskRedesign landing page layout to emphasize key call-to-action elements
  • TaskConduct A/B tests for different color schemes to determine optimal visual appeal
  • TaskAnalyze user behavior and identify pain points in the current UX/UI design
  • Key ResultIncrease average transaction value by 10% through upselling and cross-selling strategies
  • TaskImplement personalized product recommendations based on customer preferences and buying history
  • TaskTrain sales team on effective upselling and cross-selling techniques
  • TaskIncrease visibility of high-margin products by promoting them at checkout or online
  • TaskOffer bundled packages at a discounted price to encourage larger purchases

OKRs to successfully penetrate and gain market share in a new market

  • ObjectiveSuccessfully penetrate and gain market share in a new market
  • Key ResultAcquire 100 new customers through effective lead generation strategies in the new market
  • TaskDevelop compelling lead magnets tailored to the needs and preferences of potential customers
  • TaskImplement targeted online advertising campaigns to capture the attention of the new market
  • TaskBuild strategic partnerships and collaborations to expand reach and attract new customers
  • TaskConduct market research to identify target audience and demographics in the new market
  • Key ResultGenerate $500,000 in revenue from sales of the new product in the new market
  • TaskEstablish partnerships or distribution channels to reach a wider audience in the new market
  • TaskDevelop a comprehensive marketing strategy to effectively promote the new product
  • TaskConduct market research to identify potential customers and understand their needs
  • TaskMonitor sales data and adjust pricing or strategies accordingly to maximize revenue
  • Key ResultIncrease brand awareness by achieving 50,000 impressions through targeted advertising campaigns
  • Key ResultAchieve a customer satisfaction rating of 90% or higher through post-purchase surveys

OKRs to increase transaction volume

  • ObjectiveIncrease transaction volume
  • Key ResultEnhance customer retention by 3%
  • Key ResultIncrease customer acquisition by 5%
  • TaskLaunch targeted advertising campaigns to reach a wider audience
  • TaskImplement referral programs to incentivize current customers to refer others
  • TaskOffer exclusive promotions and discounts to attract new customers
  • TaskImprove website design and usability for better customer experience
  • Key ResultExpand product awareness by reaching 10,000 additional potential customers
  • TaskHost virtual webinars or workshops to educate and engage with potential customers
  • TaskRun targeted social media ads to promote the product to new potential customers
  • TaskUtilize search engine optimization techniques to increase organic reach and visibility
  • TaskCollaborate with influencers to create sponsored content showcasing the product's benefits
  • Key ResultImprove conversion rate by 2%
  • TaskCreate compelling and concise call-to-action buttons and messaging
  • TaskAnalyze user feedback and make necessary improvements to enhance user experience
  • TaskImplement A/B testing to determine most effective design and content variations
  • TaskOptimize website layout and navigation for easier user flow

OKRs to increase sales and profitability for sellers in the next quarter

  • ObjectiveIncrease sales and profitability for sellers in the next quarter
  • Key ResultIncrease the number of new customers acquired by sellers by 20%
  • TaskEnhance customer referral program to incentivize existing customers to refer new buyers
  • TaskDevelop and implement targeted marketing campaigns to attract new potential customers
  • TaskAnalyze and optimize online presence to increase visibility and attract new customers
  • TaskImprove sales training program to enhance sellers' prospecting and customer acquisition skills
  • Key ResultAchieve a 10% increase in average order value per customer
  • TaskAnalyze customer preferences and identify potential products to upsell
  • TaskTrain sales team to effectively communicate and emphasize the value of additional products
  • TaskImprove website design and layout to promote cross-selling and product bundling
  • TaskImplement targeted promotions and discounts to encourage higher order values
  • Key ResultImplement and optimize targeted marketing campaigns resulting in 15% higher conversion rates
  • TaskContinuously test and refine marketing strategies to achieve 15% higher conversion rates
  • TaskConduct market research to identify target audience and their preferences
  • TaskUtilize data analytics to measure campaign effectiveness and make necessary adjustments
  • TaskCreate personalized and tailored content for each target segment
  • Key ResultImprove seller satisfaction rating to an average of 4.5 out of 5
  • TaskImplement a feedback system to gather seller ratings and reviews regularly
  • TaskProvide comprehensive seller training programs to enhance product knowledge and customer service skills
  • TaskAnalyze seller feedback data to identify recurring issues and proactively resolve them to improve satisfaction
  • TaskAssign dedicated account managers to build stronger relationships and address seller concerns promptly

OKRs to develop paid acquisition channels

  • ObjectivePaid Marketing is a new channel for leads growth
  • Key Result20% of new leads come from paid acquistion
  • Key ResultGenerate $10K MRR from paid acquisition channels
  • Key ResultBring Customer Acquisition Costs (CAC) down to $500

OKRs to get first 10 users

    OKRs to boost customer base and broaden our market influence

    • ObjectiveBoost customer base and broaden our market influence
    • Key ResultAchieve a conversion rate of 15% from new marketing campaigns
    • TaskConstruct engaging, persuasive call-to-actions in marketing materials
    • TaskTrack, analyze, and optimize campaign performance regularly
    • TaskImplement targeted marketing techniques towards specific customer profiles
    • Key ResultPenetrate two new potential markets to extend our market footprint
    • TaskDevelop targeted marketing strategies for these markets
    • TaskImplement marketing strategies and measure results
    • TaskIdentify two potential markets compatible with our product
    • Key ResultSecure 20% more new customers than last quarter
    • TaskImprove customer service to boost positive referrals
    • TaskDevelop strategic marketing campaigns targeting potential customers
    • TaskOptimize digital platforms for better lead generation

    OKRs to contribute proactively to three Atlassian Services proposals

    • ObjectiveContribute proactively to three Atlassian Services proposals
    • Key ResultGain customer acceptance on at least two proposals by the end of the quarter
    • TaskSchedule and conduct presentations of the proposals to customers
    • TaskSecure formal acceptance from at least two customers
    • TaskDevelop clear and persuasive proposals for customer presentation
    • Key ResultDraft and submit one compelling proposal each month for client consideration
    • TaskDevelop a compelling and concise proposal outline
    • TaskIdentify desirable project proposals for the client
    • TaskSubmit the completed proposal to the client
    • Key ResultIdentify and finalize five potential clients needing Atlassian Services by Week 2

    OKRs to secure new clientele from three distinct sectors

    • ObjectiveSecure new clientele from three distinct sectors
    • Key ResultIdentify and establish contacts with 50 potential clients from different industries
    • TaskResearch diverse industries to identify 50 potential clients
    • TaskInitiate contact with potential clients via email or phone
    • TaskArrange and conduct initial client meetings or presentations
    • Key ResultSuccessfully pitch services to at least 30% of the identified potential clients
    • TaskSchedule and conduct efficient, persuasive pitch meetings
    • TaskDevelop and refine customized service pitch for each client
    • TaskIdentify and research potential clients' needs and interests
    • Key ResultConvert 15% of pitched potential clients into signed contracts
    • TaskTrain team in negotiation techniques to secure contracts
    • TaskEnhance proposals with detailed, customized solutions for each client
    • TaskImprove follow-up strategies to maintain contact post-pitch

    OKRs to successfully launch a new B2B voice over IP platform

    • ObjectiveSuccessfully launch a new B2B voice over IP platform
    • Key ResultAchieve 90% bug-free functionality through extensive pre-launch testing
    • TaskContinuously monitor and record test results
    • TaskTrain dedicated team for debugging and error resolution
    • TaskDevelop a comprehensive pre-launch testing protocol
    • Key ResultDrive user sign-ups with initial target of acquiring 500 new businesses
    • TaskDesign promotional campaigns highlighting benefits of signing up
    • TaskInitiate strategic partnerships for user referrals
    • TaskOptimize website for seamless registration process
    • Key ResultSecure partnerships with at least three major B2B corporations for platform use
    • TaskArrange and conduct meetings to pitch proposals
    • TaskIdentify and research potential B2B corporate partners
    • TaskDevelop and tailor partnership proposals

    OKRs to scale the team by hiring and onboarding key talent to support business expansion

    • ObjectiveExpand the business by scaling the team with quality personnel
    • Key ResultHire and onboard 3 experienced sales executives
    • Key ResultEnhance team diversity by 20% via targeted recruitment strategy
    • Key ResultReduce time-to-fill open positions by 50% through process improvement
    • Key ResultRecruit and integrate 2 seasoned marketing specialists

    More OKR templates

    We have more templates to help you draft your team goals and OKRs.

    OKRs resources

    Here are a list of resources to help you adopt the Objectives and Key Results framework.