15 customisable OKR examples for Acquisition
What are Acquisition OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Acquisition to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Acquisition OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Acquisition OKRs examples
You'll find below a list of Objectives and Key Results templates for Acquisition. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to optimize vendor management for talent acquisition
Optimize vendor management for talent acquisition
Implement a standardized assessment system for all vendors
Develop criteria for a standardized vendor assessment system- Train team members on the new assessment process
- Deploy the newly standardized assessment system with all vendors
- Reduce hiring time by 15% by streamlining vendor processes
- Implement streamlined software for more efficient vendor communication
- Regularly evaluate and update vendor process checkpoints
- Incorporate automatic tracking for vendors' performance
- Increase vendor success rate by 20% through performance tracking and feedback
- Set measurable, achievable performance goals for vendors
- Regularly provide constructive feedback to vendors
- Implement a comprehensive performance tracking system for all vendors
2. OKRs to streamline vendor coordination for efficient talent acquisition
- Streamline vendor coordination for efficient talent acquisition
- Raise vendor performance satisfaction by 30% as measured through quarterly survey
- Increase training programs for vendor management
- Improve communication frequency with vendors
- Implement regular vendor performance reviews
- Reduce vendor response time by 20% to expedite recruitment process
- Provide vendors with specific response deadlines
- Implement a streamlined communication system with vendors
- Regularly review and optimize vendor processes
- Plug in process gaps to improve vendor coordination, reducing errors by 15%
- Regularly evaluate implemented solutions for efficacy
- Implement solutions to the identified process gaps
- Identify recurring issues in current vendor coordination process
3. OKRs to implement effective talent acquisition strategies
- Strengthen talent acquisition process
- Implement at least 2 new sourcing channels
- Reduce time-to-hire by 15%
- Increase candidate pool diversity by 20%
- Improve candidate satisfaction score by 10 points
4. OKRs to boost customer acquisition rates significantly
- Boost customer acquisition rates significantly
- Convert 5% of website visitors into customers using a refined sales funnel
- Implement a follow-up email campaign for site visitors
- Improve website navigation for easy access to product pages
- Optimize site content for stronger calls to action
- Increase website traffic by 30% through improved SEO and online advertising
- Analyze results regularly, adjust strategies accordingly
- Implement SEO strategies, focusing on keywords and website optimization
- Invest in online ads targeting your audience demographic
- Decrease customer churn rate by 10% through enhanced customer retention initiatives
- Develop personalized promotional offers for loyal customers
- Enhance customer service training to improve customer satisfaction
- Implement a feedback system to understand customer's needs better
5. OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app
- Significantly reduce Customer Acquisition Cost (CAC) for our mobile app
- Improve app store optimizations to increase organic downloads by 20%
- Leverage user feedback for app improvement
- Review and enhance keyword strategy in app descriptions
- Optimize app icon and screenshots for better visibility
- Enhance referral program to increase organic acquisition by 30%
- Redesign referral incentives to make them more attractive
- Implement user-friendly referral process in the app/website
- Launch marketing campaign to promote referral program
- Implement A/B tests on marketing channels to enhance conversion rates by 15%
- Identify key variables for A/B testing in current marketing channels
- Analyze results, identify successful variables, implement changes
- Plan and execute A/B tests in the identified marketing channels
- Decrease app installation cost by 25% through optimizing ad targeting
- Analyze user data to better understand our successful app installation demographics
- Monitor and adjust ad campaigns based on performance metrics
- Refine ad targeting parameters based on this analysis
6. OKRs to enhance audience nurturing for improved policy acquisition
- Enhance audience nurturing for improved policy acquisition
- Increase the quote-to-policy conversion rate by 20% through audience nurturing efforts
- Enhance user experience on conversion platforms
- Implement a personalized email follow-up strategy
- Develop a targeted content marketing plan
- Develop and implement at least two new nurturing strategies or campaigns
- Devise two unique nurturing campaign plans
- Launch and monitor campaign effectiveness regularly
- Research current market trends and effective nurturing strategies
- Reduce the time from quote to policy purchase by 15% with nurturing touchpoints
- Develop quick, user-friendly online purchasing system
- Implement automated follow-up emails after quote
- Provide informational content about policies regularly
7. OKRs to improve talent acquisition
- Increase the quality of talent acquisition
- Reduce the time to hire (measured in days) by 20%
- Implement a more efficient screening process.
- Create an online application system.
- Streamline the interview process.
- Automate onboarding and paperwork.
- Increase the number of qualified applicants by 30%
- Reach out to potential candidates via LinkedIn.
- Create an attractive job posting.
- Advertise the job opening in multiple online channels.
- Host a career fair to increase visibility.
- Increase the diversity of hires (measured by gender, ethnicity and nationality) by 15%
- Develop a comprehensive diversity and inclusion policy.
- Create a targeted recruitment campaign to attract diverse candidates.
- Increase the presence of the company in diverse job fairs.
- Implement an effective onboarding process for new hires.
- Increase the quality of hires (measured by hire performance ratings) by 10%
- Track and review performance ratings for current hires.
- Implement a structured onboarding process.
- Develop a comprehensive assessment process for potential hires.
- Create a job description that accurately reflects the position requirements.
8. OKRs to expand network by acquiring 10 integrated networks with a minimum of 50 professionals each
- Expand network by acquiring 10 integrated networks with a minimum of 50 professionals each
- Increase professional count in acquired networks to at least 500
- Leverage social media platforms to connect with professionals in target industries and increase professional count
- Collaborate with internal teams to identify potential professional contacts and add them to acquired networks
- Join relevant professional associations and actively engage with members to grow acquired networks
- Attend industry networking events and conferences regularly to expand professional count
- Generate at least $1 million in revenue from the acquired networks within the quarter
- Develop a targeted marketing campaign to increase sales and drive revenue growth
- Implement cost optimization strategies to maximize profit margins and minimize expenses
- Collaborate with sales team to identify and pursue high-value opportunities for revenue generation
- Enhance customer retention and satisfaction through personalized services and proactive communication
- Achieve a retention rate of 80% among the professionals in the acquired networks
- Offer competitive compensation and benefits packages to attract and retain professionals
- Provide opportunities for training and upskilling to enhance job satisfaction and retention
- Implement a mentorship program to support professional growth and development
- Conduct regular feedback sessions to address concerns and improve overall satisfaction
- Ensure a minimum of 10,000 followers on each acquired network
- Implement targeted advertising campaigns to increase network visibility and attract new followers
- Regularly analyze and optimize network performance to identify and capitalize on growth opportunities
- Collaborate with influencers and industry leaders to cross-promote and expand network reach
- Create engaging and high-quality content to attract and retain followers
9. OKRs to improve user acquisition through targeted referral programs
- Increase user acquisition through targeted referral programs
- Analyze referral data to optimize and improve future campaigns
- Launch 3 new referral campaigns with personalized incentives
- Increase referral conversion rate by 20% through A/B testing
- Achieve 50% growth in referred users compared to last quarter
10. OKRs to boost customer acquisition
- Increase customer acquisition
- Increase number of customer sign-ups by 30%
- Develop content to engage potential customers.
- Offer incentives for customers to sign up.
- Increase visibility of sign-up process on website.
- Create an email marketing campaign to target potential customers.
- Increase customer lifetime value by 20%
- Create targeted email campaigns with personalized content.
- Develop a loyalty program for existing customers.
- Offer special discounts and promotions to existing customers.
- Increase customer service response times.
11. OKRs to increase user acquisition by 50% in the next quarter
- Boost user acquisition
- Achieve a 25% conversion rate of website visitors to users
- Expand social media reach and engagement by 50%
- Launch a referral program and generate 20% new users through referrals
- Increase website traffic by 30% via organic and paid channels
12. OKRs to boost customer acquisition for consultancy business
- Boost customer acquisition for consultancy business
- Convert 20% of website visitors into leads with an optimized conversion strategy
- Implement robust SEO to increase website visibility and traffic
- Create appealing, clear call-to-actions for visitor engagement
- Install analytics to track and improve conversion rates
- Increase website traffic by 30% through SEO and content marketing strategies
- Utilize SEO analytics tools to monitor results and optimize strategies
- Create shareable, high-quality content for increased backlinks
- Implement targeted SEO keywords in blog posts and website content
- Attain a close rate of 15% by improving sales outreach and follow-up processes
- Streamline follow-up process to ensure timely communication
- Implement efficient CRM system for effective sales tracking
- Provide team with progressive sales training and workshops
13. OKRs to implement a comprehensive talent pool database through strategic mapping
- Implement a comprehensive talent pool database through strategic mapping
- Develop and apply an external competency mapping framework to identify talent by week 6
- Successfully complete database creation with at least 500 identified talents by week 12
- Input all talent data into the database by week 12
- Establish the database structure by week 10
- Identify and document 500 individual talents by week 9
- Finalize an exhaustive list of companies for mapping by week 2
- Research potential companies for the mapping project
- Narrow down list to relevant companies
- Finalize list by end of week 2
14. OKRs to build strategic partnerships to reach new audiences and drive customer acquisition
- Expand customer acquisition through strategic partnerships
- Achieve a 20% increase in revenue from converted partnership leads
- Establish 5 new partnerships with relevant brands in our industry
- Increase website traffic by 30% through partnership-driven promotions
- Generate 100 new leads by leveraging partner networks and referrals
15. OKRs to decrease user acquisition cost for our mobile app
- Decrease user acquisition cost for our mobile app
- Improve advertisement click-through rate by 15% with targeted marketing campaigns
- Monitor, analyze, and optimize campaign performance regularly
- Implement targeted ad campaigns based on identified personas
- Research customer behavior to create detailed audience personas
- Reduce average acquisition cost per user by 25%
- Increase targeting precision in ad campaigns
- Analyze and optimize current marketing strategies
- Enhance the retention strategies for existing customers
- Increase organic app downloads by 30% through app store optimization
- Promotion through positive user reviews and ratings
- Develop compelling app descriptions and attractive icons
- Conduct keyword research to improve app store search ranking
Acquisition OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Acquisition OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Acquisition OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to improve employee engagement in OKR setting process
- OKRs to successfully integrate and deploy Productiv SaaS for IT management
- OKRs to reduce the cost of integrating data sources
- OKRs to cultivate a dynamic environment promoting innovation and strategic decision-making
- OKRs to enhance proficiency in English language
- OKRs to establish a formidable brand presence
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
1 Create your workspace
2 Build plans in seconds with AI
3Track your progress