OKR template to increase the utilization of cashback offers

The OKR aims to augment the use of cashback offers. The main objective is to boost the redemption rate of cashback points by 15% through offering bonuses, increasing awareness, and streamlining the redemption process. Measures like incentives for redeeming points, targeted marketing of cashback points, and simplifying the redemption process will be undertaken.

Simultaneously, securing partnerships with 5 new retailers for cashback offers is another outcome envisaged. Initiating contact, negotiating partnerships, planning a compelling proposal for cashback offers, and identifying potential partners are the initiatives to achieve the outcome.

Boosting enrollment rate in cashback programs by 20% is another key outcome. This outcome hopes to add new customers to cashback programs through initiatives such as: increasing the cashback percentage rate for initial sign-ups, sending personalized emails to frequent shoppers about the cashback program, and promoting cashback benefits through targeted ad campaigns.

Overall, this OKR primarily focuses on increasing the use, redemption, and enrollment in cashback programs. It hopes to achieve these through various initiatives aimed at educating and enticing customers and potential partners.