A starting point for clearer priorities and measurable progress. Make the targets your own.
20% of new leads come from paid acquistion
Generate $10K MRR from paid acquisition channels
Bring Customer Acquisition Costs (CAC) down to $500
Set your baseline. Check where you are today, then choose targets that stretch your team.
Agree on ownership. Give each key result a clear owner and a source of data.
Check in every week. Review the numbers, share confidence, and decide what needs attention.
A machine-readable version of this example for a script or AI assistant.
Marketing OKR example
Suggested timeframe: Set with your team
1 objective · 3 key results
Example targets. Adapt to your baseline before you start.---
title: Develop paid acquisition channels
objectives:
- title: Paid Marketing is a new channel for leads growth
outcomes:
- title: 20% of new leads come from paid acquistion
from: 0.0
to: 20.0
score_format: _number_%
initiatives: []
- title: Generate $10K MRR from paid acquisition channels
from: 0.0
to: 10000.0
score_format: _number_ MRR
initiatives: []
- title: Bring Customer Acquisition Costs (CAC) down to $500
from: 0.0
to: 0.0
score_format: _number_ CAC
initiatives: []
Achieve $100K ARR through organic traffic
Increase the acquisition of new clients
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