OKR template to boost lead generation by 20% MOM

public-lib · Published 26 days ago

The OKR aims to boost lead generation by 20% Month over Month (MoM). This is through converting 5% more website visitors into leads using optimized landing pages. To achieve this, the landing page design will be revised for more engaging visuals and clearer calls-to-action. Also, A/B testing will be done to determine the most effective page layout.

The next strategy is the implementation of Search Engine Optimization (SEO) techniques to increase website traffic by 30%. This involves creating high-quality backlinks to boost the website's authority. There will also be research to optimize website content with relevant keywords. In addition to this, the website's loading speed will be improved upon for better mobile optimization.

The OKR also targets to increase content marketing reach by 15% to attract more potential leads. The initiatives for this include promoting content using social media platforms and email marketing. SEO strategies will also be deployed for higher visibility in search engines.

Finally, part of the strategy involves creating engaging content that targets customers' interests and queries. This will keep the website visitors engaged longer and provide solutions to their needs, increasing the chances of lead conversion.
  • ObjectiveBoost lead generation by 20% MOM
  • Key ResultConvert 5% more website visitors into leads through optimized landing pages
  • TaskRevise landing page design for more engaging visuals and clearer calls-to-action
  • TaskConduct A/B testing to determine most effective page layout
  • TaskImplement SEO strategies to attract targeted traffic
  • Key ResultImplement SEO techniques to increase website traffic by 30%
  • TaskCreate quality backlinks to boost website's authority
  • TaskConduct keyword research to optimize website content
  • TaskImprove website's loading speed and mobile optimization
  • Key ResultIncrease content marketing reach by 15% to draw more potential leads
  • TaskPromote content using social media platforms and emails
  • TaskUtilize SEO strategies for higher visibility in search engines
  • TaskCreate engaging content targeting customers' interests and queries
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