Become the brand leader in our category

Tability Templates

---
title: Become the brand leader in our category
objectives:
- title: Become the brand leader in our category
  outcomes:
  - title: Reduce customer acquisition costs (CAC) by 10%
    from: 765.0
    to: 680.0
    score_format: "$_number_ CAC"
    initiatives: []
  - title: Improve top of mind awareness (TOMA) in surveys from 40% to 65%
    from: 40.0
    to: 65.0
    score_format: _number_% TOMA
    initiatives: []
  - title: Grow Share of Voice (SOV) from 40% to 65%
    from: 40.0
    to: 65.0
    score_format: _number_% SOV
    initiatives: []
  - title: Increase market share from 25% to 40%
    from: 25.0
    to: 40.0
    score_format: _number_% market share
    initiatives: []
  - title: Grow Share of Wallet (SAW) from 25% to 60%
    from: 25.0
    to: 60.0
    score_format: _number_% SAW
    initiatives: []


OKR template to become the brand leader in our category

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