OKRs to become the brand leader in our category
Become the brand leader in our category
Reduce customer acquisition costs (CAC) by 10%
Improve top of mind awareness (TOMA) in surveys from 40% to 65%
Grow Share of Voice (SOV) from 40% to 65%
Increase market share from 25% to 40%
Grow Share of Wallet (SAW) from 25% to 60%