OKRs to become the brand leader in our category

Tability Templates · Published about 2 months ago

  • ObjectiveBecome the brand leader in our category
  • Key ResultReduce customer acquisition costs (CAC) by 10%765$680 CAC
  • Key ResultImprove top of mind awareness (TOMA) in surveys from 40% to 65%4065% TOMA
  • Key ResultGrow Share of Voice (SOV) from 40% to 65%4065% SOV
  • Key ResultIncrease market share from 25% to 40%2540% market share
  • Key ResultGrow Share of Wallet (SAW) from 25% to 60%2560% SAW

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