OKR template to expand brand reach through innovative marketing practices

public-lib · Published 26 days ago

The OKR revolves around expanding the brand's reach through innovative marketing practices. The first objective aims to secure 5 major media placements to elevate brand visibility. The initiatives to achieve this include establishing connections with journalists, creating pitches tailored to each media outlet's audience, and identifying relevant media outlets.

The second objective is raising social media followers by 35% to enhance digital engagement. The suggested initiatives are developing engaging, high-quality content, implementing social media advertising campaigns, and engaging influencers to promote and share the brand's content.

The last objective targets boosting website traffic by 25% through SEO practices. To achieve this, the brand has to improve the website's mobile compatibility, increase its backlinking from reputable sites, and conduct keyword research to optimize the website content.

By making use of these approaches, the brand aims to increase visibility, digital engagement, and web site traffic.
  • ObjectiveExpand brand reach through innovative marketing practices
  • Key ResultSecure 5 major media placements to elevate brand visibility
  • TaskEstablish and maintain contact with journalists from these outlets
  • TaskCreate compelling pitches tailored to each media outlet's audience
  • TaskIdentify and compile a list of top media outlets relevant to the brand
  • Key ResultIncrease social media followers by 35% to enhance digital engagement
  • TaskDevelop engaging and high-quality content for daily social media posting
  • TaskImplement strategic social media advertising campaigns
  • TaskEngage influencers to promote and share our content
  • Key ResultBoost website traffic by 25% through SEO practices
  • TaskImprove site's mobile compatibility and page load speed
  • TaskIncrease backlinking from reputable sites
  • TaskConduct keyword research to optimize site content
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