OKR template to expand BDR prospecting efforts into new target markets or industry segments
In order to achieve grow the business and achieve sustained success, expanding BDR prospecting efforts into new target markets and industry segments is a crucial objective. By identifying and pursuing new opportunities for growth, the company can expand its reach, increase revenue, and build a stronger foundation for the future. This OKR will require careful research and planning, as well as a willingness to adapt and adjust strategies as needed to effectively reach new audiences.
Increase BDR prospecting in untapped markets/segments
Develop customized messaging for each target market/segment
Identify 3 new markets/segments to target
Secure at least 2 new clients from the targeted markets/segments
Increase qualified leads generated from new markets/segments by 20%