OKR template to expand BDR prospecting efforts into new target markets or industry segments

Tability Templates · Published 11 months ago

In order to achieve grow the business and achieve sustained success, expanding BDR prospecting efforts into new target markets and industry segments is a crucial objective. By identifying and pursuing new opportunities for growth, the company can expand its reach, increase revenue, and build a stronger foundation for the future. This OKR will require careful research and planning, as well as a willingness to adapt and adjust strategies as needed to effectively reach new audiences.
  • ObjectiveIncrease BDR prospecting in untapped markets/segments
  • Key ResultDevelop customized messaging for each target market/segment
  • Key ResultIdentify 3 new markets/segments to target
  • Key ResultSecure at least 2 new clients from the targeted markets/segments
  • Key ResultIncrease qualified leads generated from new markets/segments by 20%
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