OKR template to boost the sales performance to reach 1.44 million

This OKR aims to boost the company's sales performance and reach a goal of 1.44 million. The first objective to achieve this is to attract 10% more new customers through implementing strategies like referral incentives, researching competitors’ pricing, and developing a comprehensive advertising campaign specifically targeted at potential new customers.

The second projected strategy for boosting sales is improving the conversion rate by at least 5% by implementing targeted marketing. This involves the development of personalized customer journeys based on customer behavior, implementation of data tracking on marketing campaigns for improved targeting, and the optimization of landing pages to foster better customer engagement.

Finally, a customer loyalty program is to be launched with the aim of enhancing return customer rates by 8%. To effectively execute this, staff are to be trained to promote the program optimally, and a program with attractive benefits will be designed. Additionally, the program will be monitored and adjusted based on customer feedback to ensure its effectiveness.

In summary, increasing the company's sales performance to reach 1.44 million involves concerted efforts to attract more new customers, improve conversion rates, and boost return customer rates through a well-designed loyalty program.