2 customisable OKR examples for Customer Attraction
What are Customer Attraction OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Customer Attraction to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Customer Attraction OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Feel free to explore our tools:
- Use our free OKR generator
- Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator
Our customisable Customer Attraction OKRs examples
You will find in the next section many different Customer Attraction Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to boost enterprise customer attraction to our platform
Boost enterprise customer attraction to our platform
Expand platform features based on 75% of enterprise-client feedback
Analyze feedback from 75% of enterprise clients
Identify commonly requested platform features
Initiate development of new features
Increase demo requests by 30% over the next quarter
Implement a user-friendly online demo request form
Enhance demo product features to attract more customer interest
Develop targeted marketing campaigns to boost demo visibility
Enhance customer support satisfaction rate by 45%
Implement a customer feedback system to gauge satisfaction
Implement comprehensive training programs for customer support staff
Improve product/service quality based on customer insights
2. OKRs to boost the sales performance to reach 1.44 million
Boost the sales performance to reach 1.44 million
Attract 10% more new customers through competitive pricing and advertising
Implement customer referral incentives to drive growth
Research competitors' pricing to offer more attractive rates
Develop comprehensive advertising campaign targeting new customers
Improve conversion rate by at least 5% via targeted marketing
Develop personalized customer journeys based on behavior
Implement data tracking on marketing campaigns for improved targeting
Optimize landing pages for better customer engagement
Launch a loyalty customer program to boost return customer rate by 8%
Train staff to promote the loyalty program effectively
Design a customer loyalty program with attractive benefits
Monitor and adjust the program based on customer feedback
Customer Attraction OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Customer Attraction OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Customer Attraction OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to elevate overall operational efficiency
OKRs to improve the effectiveness of OKR testing
OKRs to provide the best Marketing solution
OKRs to reduce customer churn by 5%
OKRs to successfully complete uploading of SKU on the website
OKRs to improve Team and Individual Professional Capabilities
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
Create more examples in our app
You can use Tability to create OKRs with AI – and keep yourself accountable 👀
Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.
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