15 customisable OKR examples for Email
What are Email OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We understand that setting OKRs can be challenging, so we have prepared a set of examples tailored for Email. Take a peek at the templates below to find inspiration and kickstart your goal-setting process.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Email OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Email OKRs examples
You'll find below a list of Objectives and Key Results templates for Email. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to boost promotion conversions from Hubspot marketing emails
Boost promotion conversions from Hubspot marketing emails
Decrease email bounce rate to less than 2% by refining recipient list
Analyze and segment email recipient list based on engagement- Implement a double opt-in subscription process
- Remove inactive and invalid email addresses periodically
- Deploy A/B testing on emails to improve engagement by 5%
- Identify key metrics to measure improved engagement
- Create two distinct email variations for testing
- Analyze A/B test data, determine successful strategy
- Achieve a 15% increase in conversion rates from marketing emails by quarter end
- Personalize email content to engage recipients better
- Improve email subject lines for increased open rates
- Implement A/B tests to optimize click-through rates
2. OKRs to improve responsiveness to residents' emails
- Improve responsiveness to residents' emails
- Create an organized system to track received and replied emails effectively
- Regularly update and maintain your email tracking system
- Implement a priority tagging system for urgent mails
- Setup categorization labels within your email client
- Decrease average email response time to under 24 hours for 90% of emails
- Schedule dedicated hours for responding to emails
- Set up notifications to alert on received emails
- Implement an email management system
- Receive positive feedback on communication from 80% of the residents
- Draft and distribute clear and concise communication to residents
- Provide response to feedback and adjust communication methods accordingly
- Regularly solicit feedback on communication methods
3. OKRs to automate approval emails integration into Salesforce
- Automate approval emails integration into Salesforce
- Develop a prototype for automated approval emails by week 4
- Test prototype and refine details
- Identify key features for the automated approval emails
- Design a structural prototype layout
- Successfully integrate automated approval emails system into Salesforce by week 8
- Conduct a technical feasibility test with Salesforce
- Implement the chosen automated system by week 8
- Initiate research on appropriate automated approval emails system
- Achieve 100% approval of automated emails from department managers by week 6
- Develop a proposal showcasing the benefits of automated emails
- Schedule meetings with each department manager for feedback
- Implement suggested changes and finalize automated emails
4. OKRs to increase client engagement through targeted sales promotion emails
- Increase client engagement through targeted sales promotion emails
- Generate 15% more sales from email marketing promotions
- Segment email lists for targeted promotions
- Test various call-to-action placements within email
- Enhance email subject lines to increase open rates
- Reduce the unsubscribe rate of email recipients below 5%
- Improve email content to cater to subscriber interests
- Incorporate personalized touches to each email
- Adjust email frequency to avoid inundation
- Achieve a 20% increase in email campaign CTR (Click Through Rates)
- Include compelling call-to-action cues in every email
- Revise email subject lines to spark customer curiosity
- Optimize email content to specifically target audiences
5. OKRs to boost email engagement across all prospect lists
- Boost email engagement across all prospect lists
- Increase overall email open rates by 20%
- Segment email list for more targeted messaging
- Initiate A/B testing to optimize email content
- Implement engaging, attention-grabbing subjects in emails
- Lower email unsubscribe rate by 10%
- Segment email list for more personalized communication
- Implement an option for email frequency preferences
- Improve email content to make it more engaging and relevant
- Grow click-through rates by 15% in emails
- Create engaging email subject lines to boost open rates
- Use striking call-to-action buttons in every email
- Implement A/B testing to improve email design
6. OKRs to boost review count on G2 and Capterra platforms
- Boost review count on G2 and Capterra platforms
- Incentivize 200 users to write a review via rewards program
- Give exclusive benefits or discounts to users for each review
- Promote the review/rewards program via email and app notifications
- Establish a rewards program for user reviews
- Increase request email frequency to active users by 50%
- Implement 50% increase in email distribution
- Develop strategy for enhanced engagement emails
- Analyze email open rates for active users
- Achieve 25% conversion rate from request emails to completed reviews
- Increase email follow-ups for pending requests
- Implement a rewarding system for completed reviews
- Improve email content to be more persuasive and personal
7. OKRs to boost revenue contribution from email marketing
- Boost revenue contribution from email marketing
- Increase email subscriber base by 25%
- Implement a high-converting pop-up subscription form on the website
- Promote the email newsletter on all social media platforms
- Offer exclusive content for subscribers only
- Achieve an open rate of 30% for all marketing emails
- Craft engaging, personalized subject lines for each email
- Regularly test and optimize email content
- Segment email lists for targeted marketing
- Increase conversion rate from email traffic to 5%
- Implement personalized email marketing strategies
- Optimize email design for mobile users
- A/B test different subject lines and call-to-actions
8. OKRs to boost email's contribution to total revenue
- Boost email's contribution to total revenue
- Increase email subscription rate by 25%
- Improve newsletter content to add value for subscribers
- Implement compelling, clear call-to-actions on website
- Offer exclusive benefits to email subscribers
- Augment click-through rates from email campaigns by 30%
- Incorporate strong, clear calls to action in emails
- Personalize email content based on recipient's preferences
- Improve subject lines to increase email open rates
- Enhance conversion rates from email referrals by 15%
- Optimize referral emails' content and design
- Implement personalized email marketing strategies
- Analyze success metrics, adjust strategies accordingly
9. OKRs to enhance efficiency and effectiveness of email content planning
- Enhance efficiency and effectiveness of email content planning
- Increase the click-through rate by 10% through optimization of content and layout
- Redesign website layout for easy navigation
- Implement compelling call-to-action buttons
- Analyze current content for relevance, improve quality and usefulness
- Improve email open rate by 15% through improved subject lines and relevancy
- Personalize email subject lines based on recipient interests
- Analyze the interests of target email recipients
- Conduct A/B testing on various email subject lines
- Decrease time spent on email content planning by 25%
- Reduce email frequency schedule
- Implement an email marketing automation tool
- Create reusable email templates
10. OKRs to improve our email Marketing activities
- Launch a weekly newsletter
- Reach a click-through rate of 45% for email newsletters
- Convert 15% of newsletter click-through to demo requests
- Maximize email marketing efforts
- Drive a 150% increase in webinar registrations through targeted emails
- Boost e-book downloads by 25% through an email campaign
- Design new email templates
11. OKRs to boost lead generation for the sales team
- Boost lead generation for the sales team
- Increase website landing page conversion rate by 20%
- Implement A/B testing for various landing page designs
- Optimize call-to-action elements on landing page
- Improve page load speed & site performance
- Deliver four custom targeted email campaigns with 25% open rate
- Monitor and optimize campaigns to achieve 25% open rate
- Identify key demographics for each targeted email campaign
- Design and write engaging, custom content for each campaign
- Improve remarketing ad click-through rate by 15%
- Enhance ad copy to appeal to viewer emotions
- Implement A/B testing to improve ad designs
- Refine target audience selection for more personalized ads
12. OKRs to to significantly declutter my email inbox
- To significantly declutter my email inbox
- Implement an efficient system of email categorization to streamline future emails
- Regularly review and adjust categorization rules
- Research and select suitable email categorization software
- Train team on proper email tagging and filing
- Archive or delete all emails older than 1 year by mid-quarter
- Decide between archiving or deleting each email
- Complete the process by mid-quarter deadline
- Sort emails by date, targeting those older than a year
- Reduce email inbox count by 50% using organizing tools by end of the quarter
- Unsubscribe from unwanted mailing lists
- Delete unnecessary emails daily
- Organize important emails using categorizing tools
13. OKRs to boost supporter engagement via effective communication and events
- Boost supporter engagement via effective communication and events
- Raise event attendee feedback scores by 25% for improved experiences
- Improve event programming based on collected feedback
- Regularly update and improve event amenities
- Implement post-event surveys to gather attendee feedback
- Increase event frequency by 20% to bolster participation
- Identify popular past events suitable for repetition
- Develop and implement promotion strategy for new events
- Secure venues and dates for added events
- Grow open rate for engagement emails by 30%
- Incorporate personalized content to increase relevance
- Review and improve subject lines for better initial engagement
- Segment email list for more targeted messaging
14. OKRs to enhance triggering and conversion rates through effective marketing strategies
- Enhance triggering and conversion rates through effective marketing strategies
- Elevate conversion rates by 10% via optimizing the website's landing page
- Improve loading speed of the landing page
- Create engaging, relevant content for the audience
- Conduct A/B testing on various landing page designs
- Boost social media engagement by 30% through regular, quality content posting
- Develop engaging, relevant content that encourages interaction
- Create a consistent posting schedule for all social media platforms
- Implement promotional strategies to increase post visibility
- Increase the Open Rate of marketing emails by 25%
- Segment email list for targeted, personalized content
- Test different sending times and days
- Improve subject lines to be more enticing and relevant
15. OKRs to increase inbound customer opportunities to 11
- Increase inbound customer opportunities to 11
- Develop and launch a customer referral program to generate 4 inbound opportunities
- Implement the referral program within our customer journey
- Promote the referral program to current customers
- Research effective referral program strategies and develop a plan
- Enhance SEO strategies to attract 3 new inbound opportunities
- Optimize website content for selected keywords
- Research and identify relevant keywords for target audience
- Implement best practice link-building strategies
- Implement a targeted email marketing campaign that yields 4 inbound customer opportunities
- Develop engaging, personalized email content
- Identify target customer segments through market research
- Evaluate and optimize based on campaign metrics
Email OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Email OKRs in a strategy map
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Email OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to improve performance and efficacy of reading teachers
- OKRs to enhance performance in the top two targeted areas for improvement
- OKRs to improve customer satisfaction
- OKRs to build a robust Advisory Board with ten industry-leading experts
- OKRs to improve conversion rate by 20% with landing page optimization and A/B testing
- OKRs to develop a fair, competitive salary, benefits and housing strategy
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.