15 customisable OKR examples for Client Service & Feedback

What are Client Service & Feedback OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We've tailored a list of OKRs examples for Client Service & Feedback to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Client Service & Feedback OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Client Service & Feedback OKRs examples

You will find in the next section many different Client Service & Feedback Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to enhance provision of advisory services

  • ObjectiveEnhance provision of advisory services
  • Key ResultAttain 25% more client engagements for advisory services by quarter end
  • TaskOffer discounted packages for new clients
  • TaskConduct webinars to showcase expertise
  • TaskImplement aggressive marketing strategies for advisory services
  • Key ResultOffer 3 new advisory services that cater to specific client needs
  • TaskImplement and market new advisory services
  • TaskResearch current client's needs to identify gaps in advisory services
  • TaskDevelop three new advisory service proposals
  • Key ResultImprove client satisfaction rate by 15% through superior advisory service
  • TaskFurther customize advisory approaches for individual clients
  • TaskImplement ongoing customer service training for advisory staff
  • TaskRoutinely solicit client feedback on advisory services

2OKRs to implement service management for new work stream

  • ObjectiveImplement service management for new work stream
  • Key ResultIdentify and train a dedicated service management team by week 4
  • TaskBegin team training by week 4
  • TaskDevelop a comprehensive training plan for newly hired team
  • TaskHire service management professionals suitable for the team
  • Key ResultAchieve 95% satisfaction rate in client feedback for the new service management operation by week 12
  • TaskSolicit, analyze, and apply client feedback weekly
  • TaskImplement thorough employee training on service management
  • TaskRegularly assess and adjust client-communication strategies
  • Key ResultDevelop and implement a comprehensive service management plan by week 8
  • TaskDraft comprehensive service management plan
  • TaskIdentify current service management gaps
  • TaskImplement plan by week 8

3OKRs to enhance the quality of client communication

  • ObjectiveEnhance the quality of client communication
  • Key ResultRespond to all client queries within a 24-hour period
  • TaskCheck emails and voicemails frequently throughout the day
  • TaskSet reminders to respond to all unanswered queries
  • TaskPrioritize responding to client inquiries immediately
  • Key ResultIncrease client satisfaction rate to over 90% through regular surveys
  • TaskMonitor survey results and make necessary adjustments
  • TaskCreate and implement regular client satisfaction surveys
  • TaskDevelop a feedback implementation strategy
  • Key ResultValidate client problems are resolved 95% of the time by feedback after issue resolution
  • TaskImplement a system to track resolution success rate
  • TaskCreate a post-resolution follow-up procedure
  • TaskInstruct team to collect feedback from clients

4OKRs to boost client engagement in our analytics services

  • ObjectiveBoost client engagement in our analytics services
  • Key ResultAchieve a 15% rise in client satisfaction scores for our analytics services
  • TaskDevelop and provide additional personalized analytics services
  • TaskImplement regular feedback collections from clients for service improvement
  • TaskEnhance client communication and response times
  • Key ResultSecure a 20% increase in signed-up clients using our analytics services
  • TaskOffer a limited-time discount or bundle option for new sign-ups
  • TaskOrganize webinars or workshops showcasing our analytics capabilities
  • TaskDevelop a compelling marketing strategy for our analytics services
  • Key ResultDeliver 3 new value-added analytics features to stimulate client usage
  • TaskDevelop and test these features with a focus on value-add
  • TaskIdentify potential new analytical features based on user feedback
  • TaskImplement and promote these features to existing clients

5OKRs to enhance client success and retention in North America

  • ObjectiveEnhance client success and retention in North America
  • Key ResultReduce client churn by 15% by improving customer service response time
  • TaskImplement quicker communication channels
  • TaskTrain customer service representatives to respond more efficiently
  • TaskRegularly review and improve resolution times
  • Key ResultIncrease client retention rate by 20% in Canada and USA
  • TaskEnhance customer service training for employees
  • TaskImplement robust customer loyalty programs in Canada and USA
  • TaskRegularly collect and analyze customer feedback
  • Key ResultImplement and track 2 client success initiatives resulting in higher customer satisfaction
  • TaskImplement those two initiatives for client enhancement
  • TaskIdentify two key initiatives that will improve client success
  • TaskRegularly monitor and record the initiatives' impact on customer satisfaction

6OKRs to boost client conversion rates using our service

  • ObjectiveBoost client conversion rates using our service
  • Key ResultIncrease website traffic by 20% to enhance service visibility
  • TaskDevelop engaging content to retain existing customer base
  • TaskInitiate pay-per-click advertising to attract new users
  • TaskImplement SEO strategies to improve search engine rankings
  • Key ResultImprove landing page conversion rate by 15% through optimization
  • TaskImplement A/B testing for multiple landing page designs
  • TaskAnalyze visitor behavior to optimize user experience
  • TaskImprove call-to-actions to drive engagement
  • Key ResultRamp up customer service satisfaction score by 10% by improving response time
  • TaskRegularly monitor and review response times
  • TaskTrain team for effective and efficient resolution of complaints
  • TaskImplement automated customer service software

7OKRs to establish distinct service processes for every client

  • ObjectiveEstablish distinct service processes for every client
  • Key ResultImplement client-specific service processes for 50% of clients in portfolio
  • TaskIdentify 50% of clients needing specific service processes
  • TaskTrain the team to implement these custom service processes
  • TaskDevelop customized service processes for these identified clients
  • Key ResultTrack success of individualized processes with 85% client satisfaction reported
  • TaskImplement a client feedback survey after each completed process
  • TaskMaking necessary adjustments based on feedback results
  • TaskAnalyze data to identify areas of dissatisfaction
  • Key ResultDevelop bespoke service process templates for 70% of clients by the quarter-end
  • TaskImplement these templates within client workflows
  • TaskDesign custom service process templates
  • TaskIdentify 70% of clients needing bespoke service processes

8OKRs to enhance the efficiency and effectiveness of legal service delivery

  • ObjectiveEnhance the efficiency and effectiveness of legal service delivery
  • Key ResultIncrease client satisfaction rating to 95%
  • TaskMonitor feedback and swiftly address client complaints
  • TaskConduct regular surveys to understand client needs and expectations
  • TaskImplement training programs to enhance customer service skills
  • Key ResultReduce average case handling time by 20%
  • TaskRegularly review and optimize case handling strategies
  • TaskStreamline case-related processes and resources
  • TaskImplement efficient case-handling training for all staff
  • Key ResultComplete 100% of legal documents without any errors
  • TaskUpdate and correct any errors found immediately
  • TaskReview all legal documents thoroughly for accuracy
  • TaskObtain professional legal counsel for document verification

9OKRs to enhance client engagement post-representative visit

  • ObjectiveEnhance client engagement post-representative visit
  • Key ResultSecure 15% more repeat orders within two weeks of rep visit
  • TaskIncrease customer engagement through personalized service
  • TaskIncorporate follow-up procedures after each rep visit
  • TaskImplement incentive programs for repeat orders
  • Key ResultIncrease client satisfaction surveys response rate by 20% after rep visits
  • TaskImprove clarity and brevity of survey questions
  • TaskOffer incentives for completing satisfaction surveys
  • TaskImplement follow-up emails after rep visits
  • Key ResultReduce outstanding client issues by 30% within a month of rep visit
  • TaskProvide solutions for 30% of those concerns
  • TaskFollow-up with clients post solution implementation
  • TaskIdentify all current unresolved client issues

10OKRs to enhance customer service experience for VIP clients

  • ObjectiveEnhance customer service experience for VIP clients
  • Key ResultRaise resolution rate of VIP customer concerns on first contact to 85%
  • TaskStreamline response protocol for VIP inquiries
  • TaskImplement VIP-specific customer service training
  • TaskImprove tracking system for initial VIP complaints
  • Key ResultAchieve a 95% satisfaction rate from VIP customer service surveys
  • TaskImplement personalized service for all VIP customers
  • TaskConduct frequent analysis of customer feedback
  • TaskRegularly train staff on customer satisfaction strategies
  • Key ResultReduce response time for VIP customer inquiries to 2 hours or less
  • TaskAssign dedicated staff for VIP customer issues
  • TaskPrioritize and sort VIP customer inquiries
  • TaskImplement an efficient ticketing system

11OKRs to to enhance and maximize business stakeholder engagement

  • ObjectiveTo enhance and maximize business stakeholder engagement
  • Key ResultIncrease interaction rate on professional social networks by 30%
  • TaskIncrease frequency of timely and relevant posts
  • TaskInitiate networking events and online discussions
  • TaskDevelop and implement engaging content strategy regularly
  • Key ResultSecure 15% increase in returning clients through improved communication strategies
  • TaskImplement weekly newsletters highlighting service benefits and company updates
  • TaskOffer personalized follow-ups to assess client satisfaction post-service
  • TaskLaunch engaging client loyalty program with exclusive benefits
  • Key ResultArrange and execute two productive stakeholder meetings monthly
  • TaskDevelop and distribute agenda prior to meetings
  • TaskIdentify key stakeholders to include in monthly meetings
  • TaskSchedule two monthly meetings accommodating stakeholders' availability

12OKRs to excel in team building and professional development services

  • ObjectiveExcel in team building and professional development services
  • Key ResultDeliver professional development workshops to 50 different organizations
  • TaskSchedule and coordinate workshop logistics with each organization
  • TaskIdentify and reach out to 50 potential organizations for workshops
  • TaskPrepare detailed, engaging content for professional development workshops
  • Key ResultIncrease client satisfaction ratings by 20% through enhanced service delivery
  • TaskImplement regular trainings to improve staff service skills
  • TaskConduct surveys to understand areas of dissatisfaction among clients
  • TaskDevelop personalized communication strategies to enhance client engagement
  • Key ResultAcquire 15 new long-term corporate clients for team building services
  • TaskLeverage professional networks for potential client introduction and acquisition
  • TaskDevelop and implement a targeted marketing campaign for corporate clients
  • TaskOffer exclusive packages for continuous team building services

13OKRs to increase client satisfaction and loyalty

  • ObjectiveIncrease client satisfaction and loyalty
  • Key ResultImprove client retention rate by 15%
  • TaskImplement a client feedback and resolution system
  • TaskIncrease the frequency of client contact
  • TaskDevelop a loyalty rewards program
  • Key ResultAchieve an average customer satisfaction rating of 90% or above
  • TaskTrain employees in customer service excellence
  • TaskImplement feedback-driven improvements promptly
  • TaskConduct consistent customer satisfaction surveys
  • Key ResultReduce client complaints by at least 30% compared to previous period
  • TaskImplement more rigorous quality control checks on all services
  • TaskRegularly gather and analyze customer feedback
  • TaskConduct comprehensive staff training on customer service

14OKRs to enhance client satisfaction and increase revenue from corporate catering services

  • ObjectiveEnhance client satisfaction and increase revenue from corporate catering services
  • Key ResultIncrease repeat business by 25% by improving client relationship management
  • TaskConduct regular customer satisfaction surveys
  • TaskImplement a personalized customer loyalty program
  • TaskSchedule consistent communication with repeat clients
  • Key ResultAchieve 20% revenue growth through upselling and introducing premium services
  • TaskIdentify opportunities for upselling within existing customer base
  • TaskDevelop attractive premium services based on market demands
  • TaskImplement strategic upselling and premium service promotion campaigns
  • Key ResultSecure a minimum of 10 new corporate contracts by improving marketing strategies
  • TaskLaunch a revamped corporate-focused marketing strategy on digital platforms
  • TaskDevelop sales pitches specifically tailored to potential corporate clients
  • TaskInitiate a targeted email marketing campaign for corporations

15OKRs to improve efficiency in client and team management

  • ObjectiveImprove efficiency in client and team management
  • Key ResultIncrease client satisfaction by 10% as evidenced by quarterly survey responses
  • TaskImplement regular client follow-ups to address potential issues
  • TaskEvaluate and streamline communication processes for client efficiency
  • TaskProvide staff with customer service training to improve interactions
  • Key ResultEnhance team output by 15% through implementation of structured weekly check-ins
  • TaskTrain team on effective check-in strategies
  • TaskMonitor and measure output increase weekly
  • TaskEstablish a weekly check-ins system for the team
  • Key ResultAchieve a 20% decrease in resolution time for client-reported software issues
  • TaskProvide ongoing technical training for the customer service team
  • TaskEstablish a priority-based resolution system
  • TaskImplement more efficient issue-tracking software

Client Service & Feedback OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Client Service & Feedback OKRs in a strategy map

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Client Service & Feedback OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

What's next? Try Tability's goal-setting AI

You can create an iterate on your OKRs using Tability's unique goal-setting AI.

Watch the demo below, then hop on the platform for a free trial.

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