OKR template to implement a robust loyalty feature in the banking app
The OKR outlined aims to implement a robust loyalty feature in the banking app. The primary objective is to create an engagement tool within the app that encourages user participation. This is measured by an initiative to achieve a 25% user participation rate in the new loyalty program, post-launch.
The second initiative within this OKR aims to examine the feature's efficacy by testing it with a sample of 200 customers. Success is measured by achieving an 85% satisfaction rate amongst these selected customers, indicating the feature is user-friendly and enhancing user experience greatly.
The third initiative within this OKR includes designing and developing a loyalty feature prototype by the end of the first month. Success is measured by achieving 100% of planned work on this project, ensuring that the rollout is on schedule. The focus here is to create a user-friendly prototype, based on research and careful designing.
The initiatives under each objective include promotion of the loyalty program, incentivized referral system and advertising. In addition to these, customer satisfaction data collection, prototype testing and selection of customers for testing and finally the prototype development based on research and design sketches are also in play
The second initiative within this OKR aims to examine the feature's efficacy by testing it with a sample of 200 customers. Success is measured by achieving an 85% satisfaction rate amongst these selected customers, indicating the feature is user-friendly and enhancing user experience greatly.
The third initiative within this OKR includes designing and developing a loyalty feature prototype by the end of the first month. Success is measured by achieving 100% of planned work on this project, ensuring that the rollout is on schedule. The focus here is to create a user-friendly prototype, based on research and careful designing.
The initiatives under each objective include promotion of the loyalty program, incentivized referral system and advertising. In addition to these, customer satisfaction data collection, prototype testing and selection of customers for testing and finally the prototype development based on research and design sketches are also in play
Implement a robust loyalty feature in the banking app
Achieve a 25% user participation rate in the loyalty program post-launch
Develop engaging promotional materials for loyalty program- Implement incentivized referrals to boost user rates
- Establish effective communication channels for advertising
- Test the prototype with 200 customers and achieve at least 85% satisfaction rate
- Gather and analyze customer satisfaction data
- Execute the prototype testing strategy
- Select 200 customers for prototype testing
- Design and develop a user-friendly loyalty feature prototype by end of month one
- Develop minimum viable prototype
- Sketch initial design of the prototype
- Conduct research on successful user-friendly loyalty features
