2 customisable OKR examples for Member Retention

What are Member Retention OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We understand that setting OKRs can be challenging, so we have prepared a set of examples tailored for Member Retention. Take a peek at the templates below to find inspiration and kickstart your goal-setting process.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Member Retention OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Member Retention OKRs examples

You will find in the next section many different Member Retention Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to increase active members count from 5 to 100

  • ObjectiveIncrease active members count from 5 to 100
  • Key ResultImprove member retention rate to 90%
  • TaskOffer exclusive benefits to loyal members
  • TaskImplement personalized engagement strategies for members
  • TaskSolicit and act on member feedback
  • Key ResultUpscale to a total of 15 weekly trips by increasing trip offerings
  • TaskCreate and execute advertising campaign for new trips
  • TaskTrain more staff to handle increased trips
  • TaskEvaluate current itinerary for potential for additional trips
  • Key ResultSecure at least 30 new memberships in the first month
  • TaskDevelop a compelling marketing strategy for new memberships
  • TaskEstablish partnerships with local businesses for referrals
  • TaskOffer discounts or incentives for early sign-ups

2OKRs to improve Stakeholder Satisfaction

  • ObjectiveImprove Stakeholder Satisfaction
  • Key ResultAchieve 90% stakeholder retention rate by addressing and resolving their concerns promptly
  • TaskConduct regular stakeholder surveys to identify concerns and areas of improvement
  • TaskDevelop a robust feedback mechanism to ensure swift resolution of stakeholder issues
  • TaskProvide timely and effective communication to stakeholders regarding the progress of issue resolution
  • TaskImplement a dedicated stakeholder support team to address concerns promptly
  • Key ResultIncrease overall customer satisfaction score by 10% through feedback surveys
  • TaskAnalyze feedback survey data to identify areas for improvement and prioritize necessary changes
  • TaskImplement customer-centric initiatives based on feedback survey insights to enhance overall satisfaction
  • TaskDevelop a comprehensive feedback survey to gather data on customer satisfaction
  • TaskIncrease visibility of feedback surveys by promoting them across all customer touchpoints
  • Key ResultImplement at least 2 new features/enhancements based on stakeholder feedback to enhance their experience
  • TaskTest and validate the implemented features/enhancements to ensure they enhance the stakeholder experience
  • TaskConduct stakeholder interviews and surveys to gather feedback on current features and identify areas for improvement
  • TaskAnalyze the feedback to prioritize and identify the top 2 features/enhancements for implementation
  • TaskCollaborate with the development team to design and develop the selected features/enhancements
  • Key ResultReduce average response time to customer inquiries by 20% through improved communication channels
  • TaskSet up an automated email system to acknowledge receipt of customer inquiries
  • TaskRegularly review and update FAQ section to address common customer queries and concerns
  • TaskImplement a live chat feature on the company's website for immediate customer support
  • TaskTrain customer service representatives in effective communication and problem-solving techniques

Member Retention OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Member Retention OKRs in a strategy map

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Member Retention OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

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