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7 OKR examples for Profit Increase

What are Profit Increase OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Profit Increase to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Profit Increase OKRs with AI

How to create great OKRs for any scenario in seconds

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

  • 1. Go to Tability's plan editor
  • 2. Click on the "Generate goals using AI" button
  • 3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

How to improve existing OKRs with AI feedback

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

  • 1. Go to Tability's plan editor
  • 2. Add your existing OKRs (you can import them from a spreadsheet)
  • 3. Click on "Generate analysis"
AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Using the free OKR generator to get a quick template

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Our Profit Increase OKRs examples

You will find in the next section many different Profit Increase Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to increase company profitability

  • ObjectiveIncrease company profitability
  • KRAchieve a 10% reduction in operating costs through efficiency improvements
  • TaskIdentify wasteful practices in the current operational process
  • TaskImplement new efficiency-enhancing technologies
  • TaskTrain staff on cost-saving practices and procedures
  • KRIncrease net revenue by 15% via new customer acquisition strategies
  • TaskConduct market research to identify potential customer segments
  • TaskOffer incentives for referrals to generate new clients
  • TaskDevelop and implement a targeted digital marketing campaign
  • KRImplement cost-saving measures to decrease overhead expenses by 8%
  • TaskDevelop strategies to reduce miscellaneous office expenditures
  • TaskReview and analyze current overhead expenses in detail
  • TaskOptimize energy usage to minimize utility bills
Tability

2OKRs to increase overall business profitability

  • ObjectiveIncrease overall business profitability
  • KREnhance product pricing to boost gross profit by 15%
  • TaskAnalyze competitors' pricing strategies for comparable products
  • TaskImplement cost reduction measures to increase profit margins
  • TaskAdjust pricing based on product demand and value perception
  • KRImplement process optimization strategies to cut operational costs by 7%
  • TaskIdentify and analyze areas with high operational costs
  • TaskEvaluate the impacts regularly and make adjustments
  • TaskDevelop and apply process optimization strategies
  • KRAttain a 10% net profit margin by improving cost efficiency
  • TaskIdentify unnecessary costs and eliminate them
  • TaskImplement more cost-effective processes and procedures
  • TaskTrain employees on cost efficiency practices

3OKRs to increase company's overall profitability

  • ObjectiveIncrease company's overall profitability
  • KRBoost sales by 10% to enhance revenue
  • TaskImprove after-sales service to promote customer loyalty
  • TaskImplement an upselling strategy to increase average transaction value
  • TaskEnhance digital marketing tactics to expand customer reach
  • KRRaise net profit margin by an additional 2%
  • TaskImplement measures to reduce operational and production costs
  • TaskBoost sales through improved marketing strategies
  • TaskIncrease pricing of products or services strategically
  • KRMinimize operating costs by 5% through efficiency measures
  • TaskDecrease unnecessary material waste production
  • TaskStreamline processes to reduce labour costs
  • TaskImplement energy-saving equipment and lighting fixtures

4OKRs to increase gross profit margin to 10% in MICE

  • ObjectiveIncrease gross profit margin to 10% in MICE
  • KRDecrease overhead expenses in MICE by 10%
  • TaskReduce non-essential business travel
  • TaskImplement energy-saving measures for lighting, heating, and cooling
  • TaskNegotiate lower prices with suppliers
  • KRImprove pricing strategies to enhance per unit profit in MICE by 15%
  • TaskAnalyze and refine current discounting strategies
  • TaskAdopt value-based pricing to maximize profit margins
  • TaskImplement dynamic pricing model based on demand and competition
  • KRBoost MICE sales revenue by at least 20%
  • TaskTrain sales team in effective upselling techniques
  • TaskImplement aggressive marketing campaigns on digital platforms
  • TaskDesign lucrative package deals for MICE clients

5OKRs to enhance financial operations for continuous improvement

  • ObjectiveEnhance financial operations for continuous improvement
  • KRMinimize financial waste by identifying and reducing unnecessary expenses by 5%
  • TaskImplement strategies to cut identified expenses by 5%
  • TaskIdentify non-essential expenses across all categories
  • TaskAnalyze all financial statements for last one year
  • KRImplement at least two efficiency-improving process changes in the finance department
  • TaskResearch industry standards for efficient practices
  • TaskIntroduce technology to automate financial processes
  • TaskIdentify inefficiencies in current financial operations
  • KRIncrease quarterly profits by at least 10%
  • TaskImplement cost-saving measures throughout all departments
  • TaskDevelop and execute an aggressive sales strategy
  • TaskExpand product or service offerings to generate revenue

6OKRs to increase sales and profitability for sellers in the next quarter

  • ObjectiveIncrease sales and profitability for sellers in the next quarter
  • KRIncrease the number of new customers acquired by sellers by 20%
  • TaskEnhance customer referral program to incentivize existing customers to refer new buyers
  • TaskDevelop and implement targeted marketing campaigns to attract new potential customers
  • TaskAnalyze and optimize online presence to increase visibility and attract new customers
  • TaskImprove sales training program to enhance sellers' prospecting and customer acquisition skills
  • KRAchieve a 10% increase in average order value per customer
  • TaskAnalyze customer preferences and identify potential products to upsell
  • TaskTrain sales team to effectively communicate and emphasize the value of additional products
  • TaskImprove website design and layout to promote cross-selling and product bundling
  • TaskImplement targeted promotions and discounts to encourage higher order values
  • KRImplement and optimize targeted marketing campaigns resulting in 15% higher conversion rates
  • TaskContinuously test and refine marketing strategies to achieve 15% higher conversion rates
  • TaskConduct market research to identify target audience and their preferences
  • TaskUtilize data analytics to measure campaign effectiveness and make necessary adjustments
  • TaskCreate personalized and tailored content for each target segment
  • KRImprove seller satisfaction rating to an average of 4.5 out of 5
  • TaskImplement a feedback system to gather seller ratings and reviews regularly
  • TaskProvide comprehensive seller training programs to enhance product knowledge and customer service skills
  • TaskAnalyze seller feedback data to identify recurring issues and proactively resolve them to improve satisfaction
  • TaskAssign dedicated account managers to build stronger relationships and address seller concerns promptly

7OKRs to increase financial sustainability of our non-profit organisation

  • ObjectiveIncrease financial sustainability of our non-profit organisation
  • KRSecure funds for 2 years of operation by applying to at least 10 grants
  • TaskPrepare and finalize grant applications
  • TaskResearch potential grants suitable for business operations
  • TaskSubmit applications to a minimum of 10 grant bodies
  • KRRaise $50,000 in fundraising campaigns by targeting corporate sponsorship and public donations
  • TaskLaunch campaign to solicit public donations
  • TaskDevelop compelling sponsorship packages to attract sponsors
  • TaskIdentify potential corporate sponsors for targeted outreach
  • KRDecrease operational expenses by 10% through cost-effective resource utilization
  • TaskRenegotiate supplier contracts for favorable terms
  • TaskImplement energy-saving practices across operations
  • TaskIdentify underutilized resources and reassign for maximum efficiency

Profit Increase OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Profit Increase OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Profit Increase OKR templates

We have more templates to help you draft your team goals and OKRs.