OKRs to improve ROAS with 25% revenue increase from paid marketing
Our objective is to increase ROAS by 25% through a revenue boost from paid marketing efforts. Our plan entails a data-driven approach that will identify and optimize on the most effective channels, leverage automation where possible, and continuously test and iterate to maximize revenue growth. With a focus on ROI, this OKR will lay the groundwork for a strong, sustainable paid marketing channel that drives significant revenue growth for the business.
Increase ROAS with revenue increase from paid marketing
Increase ad spend by 10%
Set new ad spend limit and allocate budget to best-performing channels
Analyze current ad performance and identify areas for improvement
Research and compare ad pricing and placement options
Monitor and adjust ad campaigns as necessary for optimal ROI
Improve conversion rate by 5%
Implement promotional offers and strong calls-to-action
Utilize A/B testing to improve website design and copy
Optimize website loading speed and user experience
Analyze website traffic and customer behavior
Decrease CPA by 3%
Optimize ad targeting to increase relevance and CTR
Conduct A/B testing to improve landing page performance
Negotiate lower bid prices and increase budget for top-performing campaigns
Identify and eliminate underperforming keywords and placements
Increase website traffic by 15%
Collaborate with influencers to promote website to a larger audience
Create and share engaging content through social media
Utilize email marketing to promote website and drive traffic
Improve website SEO