OKR template to boost the rate of customer repetition

The given OKR is focused on increasing the rate of customer repetition. Its main aim is to enhance customer retention through various initiatives such as implementing loyalty programs, improving customer service experiences, and enhancing client satisfaction metrics. The end goal is to ensure customers return back to avail the product or service and boost the company's revenue.

The first objective centers around developing a robust customer loyalty program that would lead to 15% higher engagement. Initiatives under this include designing an attractive loyalty program, continuously analyzing and adjusting the program based on customer feedback, and identifying potential rewards which could strengthen the loyalty program's appeal.

The second objective involves decreasing customer churn by 10% by improving the customer service experience. To achieve this, the plan includes implementing a comprehensive customer feedback system. Continuing training for team members, to enhance the quality of service and developing a proactive customer service strategy are also part of this objective.

The last objective is to increase repeat customer rate by 20% through enhancing client satisfaction metrics. No specific initiatives are detailed for this target, indicating that it might require a broader approach, including all the initiatives from previous objectives or new, not yet defined operational plans.