OKR template to enter the US market
Here's a simple OKRs plan for an organization that wants to enter the US market.
Looking at revenues is a sure way to measure success, but it's generally a lagging indicator of success and it might take some time before you see the first deals being closed.
This is why the first KR is about tracking the pipeline (pre-revenue). It should be able to move early in the quarter, giving you some great insights on how to adjust your strategy.
On the Marketing side, there's also a second OKRs that focuses on increasing the brand presence in the US.
Shift our sales effort to focus on the US market
Recruit 10 sales partners in the US
Create partnership resources and templates- Create outreach script
- Identify 50 potential partners
- Generate a pipeline of $500K in the US
- Get a list of 1,000 companies to qualify
- Recruit new SDRs
- Create sales playbook for the US market
- 20% of new sales come from the US
- Develop a strong voice in the US
- 20% of the Marketing Qualified Leads are coming from the US
- Attend 3 conferences in America
- Organize 10 webinars for the US audience
- Create a list of 30 tiers-1 guests for our webinars
