4 customisable OKR examples for Prospects

What are Prospects OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Prospects to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Prospects OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Our customisable Prospects OKRs examples

You will find in the next section many different Prospects Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to enhance health, job prospects and personal relationships this summer

  • ObjectiveEnhance health, job prospects and personal relationships this summer
  • Key ResultInvest 2 hours daily in meaningful conversations with friends and family to nurture relationships
  • TaskSelect diverse topics to discuss for deeper conversations
  • TaskReflect on conversations to identify relationship growth opportunities
  • TaskSchedule 2 hours daily for dedicated family and friend time
  • Key ResultApply to minimum 5 jobs each week to diversify employment opportunities
  • TaskTailor resume and cover letter for each job application
  • TaskResearch and select five suitable job opportunities weekly
  • TaskSubmit applications and follow up weekly
  • Key ResultIncrease weekly workout frequency to 5 days to boost physical health
  • TaskEstablish a consistent workout schedule that includes 5 days per week
  • TaskIncorporate a range of exercises into weekly workout routine
  • TaskRegularly monitor progress to remain motivated and on track

2OKRs to accumulate 3 million rand in total quote value

  • ObjectiveAccumulate 3 million rand in total quote value
  • Key ResultImprove average quote value by 5% each month
  • TaskOffer premium service packages alongside regular quotes
  • TaskProvide training on negotiation skills for sales staff
  • TaskImplement upselling techniques during customer interactions
  • Key ResultIncrease quote frequency to 50 new prospects weekly
  • TaskFollow up with prospects on quotes consistently every week
  • TaskIdentify and gather contact info for 50 new leads every week
  • TaskSend personalized quotes to 50 targeted prospects weekly
  • Key ResultSecure pre-commitments from 10 major potential clients
  • TaskDevelop a compelling business proposal relevant to each client
  • TaskIdentify and compile a list of 10 potential major clients
  • TaskPersonally communicate the proposal, seeking pre-commitments from each client

3OKRs to improve job prospects, personal relationships, and health this summer

  • ObjectiveImprove job prospects, personal relationships, and health this summer
  • Key ResultSecure 3 job interviews in related fields
  • TaskReach out to industry connections for potential leads
  • TaskUpdate and tailor resume for related field positions
  • TaskApply for at least 10 jobs in related fields
  • Key ResultInvest a minimum of 3 hours weekly into meaningful relationships
  • TaskAttend social events or community functions regularly
  • TaskSchedule weekly catch-ups with close friends or family
  • TaskInitiate meaningful conversations with loved ones
  • Key ResultSpend at least 30 minutes daily in physical exercise
  • TaskStart and maintain consistency in your daily exercise routine
  • TaskChoose preferred exercise types like running, yoga, or strength training
  • TaskSchedule 30 minutes daily for physical activity in your planner

4OKRs to boost email engagement across all prospect lists

  • ObjectiveBoost email engagement across all prospect lists
  • Key ResultIncrease overall email open rates by 20%
  • TaskSegment email list for more targeted messaging
  • TaskInitiate A/B testing to optimize email content
  • TaskImplement engaging, attention-grabbing subjects in emails
  • Key ResultLower email unsubscribe rate by 10%
  • TaskSegment email list for more personalized communication
  • TaskImplement an option for email frequency preferences
  • TaskImprove email content to make it more engaging and relevant
  • Key ResultGrow click-through rates by 15% in emails
  • TaskCreate engaging email subject lines to boost open rates
  • TaskUse striking call-to-action buttons in every email
  • TaskImplement A/B testing to improve email design

Prospects OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Prospects OKRs in a strategy map

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Prospects OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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