Get Tability: OKRs that don't suck | Learn more →

4 OKR examples for Fintech

Turn your spreadsheets into OKR dashboards with Tability

Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.

What are Fintech OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We've tailored a list of OKRs examples for Fintech to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Fintech OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Fintech OKRs examples

You will find in the next section many different Fintech Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to author comprehensive ADRs for Google Cloud Platform at FinTech company

  • ObjectiveAuthor comprehensive ADRs for Google Cloud Platform at FinTech company
  • KRGet ratification on drafted ADRs from 90% of the architectural committee
  • TaskSecure ratification from at least 90% of members
  • TaskDistribute drafted ADRs to architectural committee members
  • TaskSchedule deliberation meetings to discuss ADRs
  • KRDraft and finalize 10 substantive ADRs by measuring quality and completeness
  • TaskWrite initial drafts incorporating identified points
  • TaskFinalize edits and review for quality and completeness
  • TaskIdentify key points needed in 10 substantive ADRs
  • KRImprove ADRs based on feedback with less than 10% revisions needed
  • TaskEncourage peer review for immediate corrective actions
  • TaskRegularly review and correct ADRs consistently
  • TaskImplement feedback into ADR creation process promptly

OKRs to launch fintech product successfully

  • ObjectiveLaunch fintech product successfully
  • KROnboard and acquire a minimum of 1000 active users for the fintech product
  • TaskImplement referral program offering incentives to existing users for inviting new sign-ups
  • TaskIdentify target audience and create detailed user personas for effective marketing strategies
  • TaskDevelop a user-friendly onboarding process with intuitive interface and seamless experience
  • TaskLaunch targeted digital marketing campaigns to attract and engage potential users
  • KRDevelop and implement a robust backend system that supports the fintech product
  • TaskIdentify key features and requirements for the robust backend system
  • TaskTest and deploy the backend system, ensuring its functionality and scalability
  • TaskConduct thorough research on existing backend systems in the fintech industry
  • TaskCollaborate with IT team to design and develop the backend system architecture
  • KRConduct thorough testing and ensure the fintech product meets all functional requirements
  • TaskExecute the test plan, meticulously examining each aspect of the product's functionality
  • TaskDevelop a comprehensive test plan covering all functional requirements of the fintech product
  • TaskDocument any issues or discrepancies encountered during the testing process for further analysis
  • TaskContinuously retest the product after resolving issues to ensure functional requirements are met
  • KRAchieve at least 90% customer satisfaction rate through user feedback and surveys
  • TaskImplement a user feedback system to collect customer opinions and suggestions regularly
  • TaskMonitor and track customer satisfaction rate through ongoing feedback and surveys
  • TaskAnalyze the data from user feedback and surveys to identify areas for improvement
  • TaskDevelop and implement strategies based on user feedback to address customer concerns and enhance satisfaction

OKRs to enhance visibility and effectiveness of Fintech marketing operations

  • ObjectiveEnhance visibility and effectiveness of Fintech marketing operations
  • KRIncrease conversion rates by 25% through optimization of marketing funnels
  • TaskAnalyze current marketing funnel for potential improvements
  • TaskImplement A/B testing strategies on landing pages
  • TaskEnhance user experience and navigation on the website
  • KRSecure 10 new high-value partnerships for cooperative marketing ventures
  • TaskDevelop tailored partnership proposals
  • TaskIdentify potential partners in target market
  • TaskInitiate engagement and negotiations
  • KRBoost website traffic by 30% with strategic SEO and content marketing
  • TaskDevelop valuable, SEO-optimized content
  • TaskMonitor and analyze website traffic data regularly
  • TaskResearch relevant keywords for strategic SEO implementation

OKRs to boost transaction count and customer base for Fintech Wallet App

  • ObjectiveBoost transaction count and customer base for Fintech Wallet App
  • KRImprove customer retention rate by 10%
  • TaskImplement a loyalty rewards program for frequent customers
  • TaskPersonalize email marketing content targeting existing customers
  • TaskEnhance customer service training to handle complaints efficiently
  • KRGrow transaction volume per user by 20%
  • TaskIntroduce loyalty programs to incentivize repeat purchases
  • TaskPromote upselling and cross-selling initiatives
  • TaskImprove user experience to streamline transaction process
  • KRIncrease weekly active users by 15%
  • TaskImprove user interface for better user experience
  • TaskImplement a marketing campaign focusing on user benefits
  • TaskConduct user engagement surveys to identify improvement areas

Fintech OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Fintech OKR templates

We have more templates to help you draft your team goals and OKRs.

Table of contents