A starting point for clearer priorities and measurable progress. Make the targets your own.
Suggested timeframe: Set with your team1 objective · 4 key results
YOUR STARTING POINTTeam OKRs
OBJECTIVE
Drive 110% growth in MRR for our new product
KR 1
Enhance customer retention rate for the new product by 15%
KR 2
Achieve a 10% increase in average revenue per customer for the new product
KR 3
Generate a 30% growth in upsell and cross-sell revenue from the new product
KR 4
Increase the number of paying customers for the new product by 20%
Ideas to get you moving
Analyze pricing strategy and competitive landscape to optimize product pricing for maximum revenue
Conduct market research to identify key customer segments and their willingness to pay
Develop targeted marketing campaigns to increase product adoption and upsell opportunities
Provide additional training and resources to sales team to effectively communicate product value
Develop targeted marketing campaigns to promote the upsell and cross-sell options of the new product
Implement customer feedback mechanisms to continuously improve upsell and cross-sell strategies for the new product
Train sales teams on effectively presenting and selling the upsell and cross-sell options for the new product
Conduct thorough market research to identify potential upsell and cross-sell opportunities for the new product
Implement targeted online advertising to reach a wider audience
Offer enticing promotional discounts to encourage immediate purchase
Leverage social media platforms for customer engagement and word-of-mouth marketing
Enhance product features and benefits to increase perceived value
Example targets. Adapt to your baseline before you start.
About this template
The overarching goal of this OKR is to drive a 110% increase in Monthly Recurring Revenue (MRR) for a new product. To achieve this, the first objective is to increase the customer retention rate by 15%. This is a measure of the number of customers that continue to use the product over a given period and requires reducing customer churn.
The second goal focuses on boosting the average revenue earned per customer by 10%, indicating a need to assess pricing strategies and perform market analysis. Building up targeted marketing campaigns, training the sales team, and improving product pricing to optimize revenue effortlessly would contribute to achieving this objective.
The third plank of this OKR is to foster a 30% growth in the revenue drawn from upselling and cross-selling the new product. Key plans for meeting this growth target include developing segmented marketing campaigns, improving the upsell and cross-sell strategies based on customer feedback, and training sales teams to sell these options effectively.
The last objective is to increase the number of paying customers for the new product by 20%. This entails leveraging both traditional and modern methods of customer engagement, such as social media, promotional discounts, and product feature enhancement to attract and retain more customers.
Make it work for your team
01
Set your baseline. Check where you are today, then choose targets that stretch your team.
02
Agree on ownership. Give each key result a clear owner and a source of data.
03
Check in every week. Review the numbers, share confidence, and decide what needs attention.
Get this template as YAML
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---
title: Drive 110% growth in MRR for our new product
objectives:
- title: Drive 110% growth in MRR for our new product
outcomes:
- title: Enhance customer retention rate for the new product by 15%
from: 0.0
to: 100.0
score_format: _number_%
initiatives: []
- title: Achieve a 10% increase in average revenue per customer for the new product
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Analyze pricing strategy and competitive landscape to optimize product
pricing for maximum revenue
- title: Conduct market research to identify key customer segments and their willingness
to pay
- title: Develop targeted marketing campaigns to increase product adoption and
upsell opportunities
- title: Provide additional training and resources to sales team to effectively
communicate product value
- title: Generate a 30% growth in upsell and cross-sell revenue from the new product
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Develop targeted marketing campaigns to promote the upsell and cross-sell
options of the new product
- title: Implement customer feedback mechanisms to continuously improve upsell
and cross-sell strategies for the new product
- title: Train sales teams on effectively presenting and selling the upsell and
cross-sell options for the new product
- title: Conduct thorough market research to identify potential upsell and cross-sell
opportunities for the new product
- title: Increase the number of paying customers for the new product by 20%
from: 0.0
to: 100.0
score_format: _number_%
initiatives:
- title: Implement targeted online advertising to reach a wider audience
- title: Offer enticing promotional discounts to encourage immediate purchase
- title: Leverage social media platforms for customer engagement and word-of-mouth
marketing
- title: Enhance product features and benefits to increase perceived value
Team OKR example
Suggested timeframe: Set with your team
1 objective · 4 key results
Example targets. Adapt to your baseline before you start.