3 customisable OKR examples for Sales Qualified Leads

What are Sales Qualified Leads OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Sales Qualified Leads to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Sales Qualified Leads OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Feel free to explore our tools:

Use our free OKR generator
Use Tability, a complete platform to set and track OKRs and initiatives, including a GPT-4 powered goal generator

Our customisable Sales Qualified Leads OKRs examples

We've added many examples of Sales Qualified Leads Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1. OKRs to enhance data-mining to generate consistent sales qualified leads

Enhance data-mining to generate consistent sales qualified leads
Increase sales qualified leads generation by 30% through optimized data mining
Develop strategies to increase conversions by 30%
Optimize data collection to target potential customers
Implement advanced data mining techniques for lead generation
Reduce false positives in lead generation by refining data mining process by 20%
Train staff in optimized data mining techniques
Evaluate current data mining practices for inefficiencies
Implement more accurate data filtering criteria
Achieve 90% accuracy in leads generated with improved data analysis algorithms
Regularly monitor and adjust algorithms to maintain accuracy
Develop enhanced data analysis algorithms for lead generation
Implement and test new algorithms on historical data

Implement this OKR

2. OKRs to increase the number of qualified leads generated by BDRs by 30%

Improve BDR performance to generate more qualified leads
Implement new outreach strategy to increase lead conversion by 10%
Increase BDR call volume by 20%
Increase email response rate by 25%
Improve lead qualification accuracy by 15%

lead-generation sales-strategy bdrs sales-managers sales marketing

Implement this OKR

3. OKRs to improve lead generation with gated content for 20% more qualified leads

Increase qualified leads with gated content
Increase website traffic by 30% with SEO optimization
Create and distribute 2 new high-value gated pieces of content
Achieve a 25% conversion rate with targeted email campaigns
Implement lead scoring and increase qualified leads by 20%

lead-generation gated-content marketing-manager content-creator sales-representative

Implement this OKR

Sales Qualified Leads OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Sales Qualified Leads OKRs in a strategy map

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

It brings the goals back to the top of the mind
It will highlight poorly set OKRs
It will surface execution risks
It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Sales Qualified Leads OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

To learn: What is the meaning of OKRs
Blog posts: ODT Blog
Success metrics: KPIs examples

Create more examples in our app

You can use Tability to create OKRs with AI – and keep yourself accountable 👀

Tability is a unique goal-tracking platform built to save hours at work and help teams stay on top of their goals.

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