Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Sales Qualified Leads OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Sales Qualified Leads to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Sales Qualified Leads OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Sales Qualified Leads OKRs examples
We've added many examples of Sales Qualified Leads Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to enhance data-mining to generate consistent sales qualified leads
ObjectiveEnhance data-mining to generate consistent sales qualified leads
KRIncrease sales qualified leads generation by 30% through optimized data mining
Develop strategies to increase conversions by 30%- Optimize data collection to target potential customers
- Implement advanced data mining techniques for lead generation
- KRReduce false positives in lead generation by refining data mining process by 20%
- Train staff in optimized data mining techniques
- Evaluate current data mining practices for inefficiencies
- Implement more accurate data filtering criteria
- KRAchieve 90% accuracy in leads generated with improved data analysis algorithms
- Regularly monitor and adjust algorithms to maintain accuracy
- Develop enhanced data analysis algorithms for lead generation
- Implement and test new algorithms on historical data
OKRs to enhance lead generation processes for more qualified leads
- ObjectiveEnhance lead generation processes for more qualified leads
- KRReduce lead acquisition costs by at least 10%
- Prioritize high-converting, low-cost acquisition sources
- Analyze current efforts to identify costliest lead acquisition methods
- Implement optimization strategies for low-converting channels
- KRIncrease conversion rate of leads from 25% to 35%
- Implement personalized email marketing campaigns to targeted leads
- Implement A/B testing to identify more effective strategies
- Optimize landing pages to improve user experience and engagement
- KRImplement a new lead scoring system to identify 20% more high-quality leads
- Research and select a high-performing lead scoring system
- Train team on new lead scoring method application
- Monitor and evaluate system efficiency regularly
OKRs to increase the number of qualified leads generated by BDRs by 30%
- ObjectiveImprove BDR performance to generate more qualified leads
- KRImplement new outreach strategy to increase lead conversion by 10%
- KRIncrease BDR call volume by 20%
- KRIncrease email response rate by 25%
- KRImprove lead qualification accuracy by 15%
OKRs to improve lead generation with gated content for 20% more qualified leads
- ObjectiveIncrease qualified leads with gated content
- KRIncrease website traffic by 30% with SEO optimization
- KRCreate and distribute 2 new high-value gated pieces of content
- KRAchieve a 25% conversion rate with targeted email campaigns
- KRImplement lead scoring and increase qualified leads by 20%
Sales Qualified Leads OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Sales Qualified Leads OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to attain the second Michelin star for the restaurant
- OKRs to enhance triggering and conversion rates through effective marketing strategies
- OKRs to enhance confidence and development through targeted training
- OKRs to enhance safety standards across office cubicles
- OKRs to enhance impact of capacity-strengthening interventions
- OKRs to improve website's SEO performance and user engagement