OKR template to significantly increase MICE revenue and diversify client portfolio

This OKR focuses on strategies to significantly enhance the MICE (Meetings, Incentives, Conferences, and Exhibitions) revenue. The main aim is to generate 900 billion in MICE revenue through both current and prospective clients. Among the initiatives planned are holding meetings with current clients to negotiate contracts and creating innovative packages and services tailored to MICE clientele.

Another strategic initiative detailed in this OKR includes the implementation of targeted marketing campaigns to attract potential customers. It aims to enhance the company’s MICE revenue and diversify its client portfolio. This will ensure the steady flow of revenue from different sources while keeping the business financially stable.

One of the clear objectives in this OKR is to raise the average revenue per account by 10% via personalized MICE packages. To achieve this goal, strategies such as organizing marketing campaigns promoting custom MICE packages are planned. Developing tailor-made MICE packages according to customers’ budget and needs is also on the agenda.

Securing contracts of a minimum of 20 new MICE accounts forms the final objective of this OKR. Initiatives to achieve this include negotiating and finalizing contracts with leads, creating tailored sales pitches, and identifying potential MICE account leads. Ultimately, the goal is to expand the client base and secure a steady revenue stream.